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    Globalization of KFC (Kentucky Fried Chicken) : Presented By: Hina Afridi

    Uploaded by

    Sajeel Zaman
    This document presents a case study on the globalization of KFC (Kentucky Fried Chicken). It discusses KFC's aims to increase profitability through reducing costs and improving customer service. It outlines KFC's internationalization process, beginning in the 1950s franchising locations in the US and opening its first international location in England in the 1960s. Currently, KFC has over 14,000 outlets in 105 countries worldwide. The document recommends that KFC focus on product innovation and define its target markets to stay competitive globally.

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    Globalization of KFC (Kentucky Fried Chicken) : Presented By: Hina Afridi

    Uploaded by

    Sajeel Zaman
    2K views12 pages
    This document presents a case study on the globalization of KFC (Kentucky Fried Chicken). It discusses KFC's aims to increase profitability through reducing costs and improving customer service. It outlines KFC's internationalization process, beginning in the 1950s franchising locations in the US and opening its first international location in England in the 1960s. Currently, KFC has over 14,000 outlets in 105 countries worldwide. The document recommends that KFC focus on product innovation and define its target markets to stay competitive globally.

    Original Description:

    A Marketing case study presentation for study purpose

    Original Title

    Globalization of KFC

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    This document presents a case study on the globalization of KFC (Kentucky Fried Chicken). It discusses KFC's aims to increase profitability through reducing costs and improving customer service. It outlines KFC's internationalization process, beginning in the 1950s franchising locations in the US and opening its first international location in England in the 1960s. Currently, KFC has over 14,000 outlets in 105 countries worldwide. The document recommends that KFC focus on product innovation and define its target markets to stay competitive globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views12 pages

    Globalization of KFC (Kentucky Fried Chicken) : Presented By: Hina Afridi

    Uploaded by

    Sajeel Zaman
    This document presents a case study on the globalization of KFC (Kentucky Fried Chicken). It discusses KFC's aims to increase profitability through reducing costs and improving customer service. It outlines KFC's internationalization process, beginning in the 1950s franchising locations in the US and opening its first international location in England in the 1960s. Currently, KFC has over 14,000 outlets in 105 countries worldwide. The document recommends that KFC focus on product innovation and define its target markets to stay competitive globally.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 12

    Globalization of KFC

    (Kentucky Fried Chicken)

    Presented By:
    Hina Afridi
    Slide 1 of 12 Case Study: Globalization of KFC
    Presentation Layout
    Objective of Case study
    Introduction
    Aims of KFC
    Internationalization Process
    Globalization of KFC
    Activities of KFC
    Recommendations
    Criticism of KFC
    Globalization Imperative
    Q/A

    Slide 2 of 12 Case Study: Globalization of KFC


    Objective of Case Study
    Globalization of KFC.

    Slide 3 of 12 Case Study: Globalization of KFC


    Introduction
    Harland Sanders founder of KFC born in 1890.
    In 1930, he start a motel and caf at Corbin (A
    Town in Kentucky).
    Within nine years that is 1939, he developed
    his secret recipe of 11 herbs and spices and
    basic cooking techniques which are still used
    today.

    Slide 4 of 12 Case Study: Globalization of KFC


    Aims of KFC
    Product Development.
    Increase variety on menu.
    Introduce desert menu.
    Increase Profitability of KFC through.
    Reduce overhead cost.
    improve customer service.
    Faster service.
    High quality products.

    Slide 5 of 12 Case Study: Globalization of KFC


    Internationalization Process.
    In 1952, Harland Sandar franchise his chicken from town to
    town in restaurants.
    In 1957, Kentucky Fried Chicken first sold in buckets.
    In 1960, 190 KFC franchisees and 400 franchise units in the
    U.S.
    In 1960, more than 600 franchised outlets in the United
    States, Canada and the first overseas outlet, in England.
    In 1971, more than 3,500 franchised.
    Now, There are over 14,000 KFC outlets in 105 countries
    and territories around the world.

    Slide 6 of 12 Case Study: Globalization of KFC


    Globalization of KFC.
    The main reason for globalization are.
    Potential demand in foreign market
    Saturation of domestic markets
    Follow domestic customers that go abroad.
    According to Sandeep Kohli, managing director
    (Indian subcontinent).
    We plan to expand to wherever our customers
    are and there is no limit to our expansion,

    Slide 7 of 12 Case Study: Globalization of KFC


    Activities of KFC
    Colonels Scholars.
    Social diversity.
    Supplier Code of Conduct
    Compliance with Laws and Regulations.
    Employment Practices.
    Working Hours & Conditions.
    Child Labor.
    Audits and Inspections.

    Slide 8 of 12 Case Study: Globalization of KFC


    Criticism of KFC
    PETA since 2003, People for the ethical
    treatment of animals has protested KFC choice
    of poultry suppliers world wide.
    Greenpeace accused KFC of destroying the
    Amazon Rainforest.
    The advertising campaign of KFC does not
    specifically appeal to any segment.

    Slide 9 of 12 Case Study: Globalization of KFC


    Recommendations
    KFC should stop purchasing soy from Cargill, to
    avoid contributing to the destruction of the
    Amazon.
    KFC should give more emphasis on products
    innovation strategy and should launch new
    Products rapidly to keep pace with the
    competitive market.
    KFC should have a defined target market.

    Slide 10 of 12 Case Study: Globalization of KFC


    Globalization Imperative
    The objective of globalization is think beyond exporting and
    importing in order to gain following benefits.
    Cost reduction
    Improved quality of products and programs
    Enhanced customer preference and
    Increased competitive advantage on a global basis.
    Global marketing refers to a strategy for achieving one or more o
    four major categories of potential globalization benefits
    Globalization marketing is imperative due to
    Saturation of Domestic Markets.
    Global Competition
    Global Cooperation
    Slide 11 of 12 Case Study: Globalization of KFC
    Any Question

    Slide 12 of 12 Case Study: Globalization of KFC

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