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MNGT3012
Strategic Business
Management
1A INTRODUCTION TO SBM
2017, SEMESTER 2
GRAHAM J. LUCAS
 Graham Lucas
Welcome,
Course Co-ordinator
introductions and
Workshop learning facilitator
course overview

Both campuses
Level 8 NewSpace
My background . . . .
So what is this
course about?
Strategic Business Management - of course
Overarching question:
Business strategy!
How is a strategy formulated and implemented
Contributes to longevity
within the business, and what are the benefits of
doing this?
Did you do your
pre-workshop
activity?
5 minutes . . .
At your table . . .
Introduce yourselves to
each other . . .
Share the business you
thought about . . .
Pick one to share with the https://carrickknoweprimary.com/homework/#jp-carousel-6064
workshop when asked . . .
 Try these.
Do you recognise this place ?

http://www.theherald.com.au/story/3070109/bhp-centenary-of-steel-timeline-video-photos/
Colgate
Lasagne
Brand loyalty versus image?

http://www.foodandwine.com/news/colgates-lasagna-and-coca-cola-blak-be-featured-museum-failures
Cosmopolitan
Yogurt ?
Launched 1999 discontinued 18
months later
Too expensive?

http://www.telegraph.co.uk/business/2016/02/11/colgate-ready-meals-and-zippo-perfume-the-worlds-
weirdest-off-br/split-screen-cosmopolitan-magazine-cosmopolitan-yoghurt/
What ever
happened to
books and
magazines?
We still read right?

http://cdn.funcheap.com/wp-content/uploads/2011/07/BORDER-CLOSED1.jpg
What ever
happened to the
corner shop?
We still need coke - right?

http://australianfoodtimeline.com.au/
So what about the
coke story?

Zero what !?!?

Previous Pepsi struggles

https://www.marketingweek.com/2016/07/07/coca-cola-coke-zero-sugar-wont-affect-coke-life-but-
reinvigorate-the-category/
The humble
hardware store http://www.smh.com.au/business/retail/more-retail-collapses-tipped-20161216-gtcz8j.html

How many lowest price guarantees

can the market bear?

http://www.bandt.com.au/marketing/study-bunnings-woolies-jb-hi-fi-australias-visited-retail-
sites
Australias car
Industry
Football, meat pies, kangaroos
and . . . Korean cars?
What happened to Holden,
Ford, Valiant . . . ?

http://www.swinburne.edu.au/news/latest-news/2016/10/collapse-of-australian-car-manufacturing-
industry-.php
What ever
happened to the
humble V8
Volvo
All vehicles electric / hybrid by
2019

https://www.businessinsider.com.au/volvo-all-cars-electric-hybrid-2019-2017-7?r=US&IR=T
Anyone have a
smart phone?
What ever happened to Nokia? (or
copper land lines for that matter!)
Apple
Samsung good imitation

http://www.rrbresult.co.in/gadget/best-nokia-phone-2017.html
I dont . . .
Windows
Poor imitation?

https://www.youtube.com/watch?v=D7u9ReTdd84
Dairy industry
Australias biggest dairy company / $3Bn

revenue.

37 per cent of the 9.6 billion litres of milk

produced each year in Australia?

Through a $500 million capital raising ASX float,

CEO Gary Helou promised a return to a higher

farm milk price of $6 a kilogram (45c/l) was both

realistic and achievable. But just a week later,

Helou was gone, as the company reported

(Neales, S [May 2016]. http://www.theaustralian.com.au/business/companies/murray-goulburn-dairy-farmers-wonder-
drastically different fortunes. So, too, was chief
where-it-all-went-wrong/news-story/e441a56f69fbdfa98ca5da4e27ee09f0

financial officer Brad Hingle (Neales, 2016).

From cattle to
mining, and back
to cattle

Already, she is vowing to spend

millions to increase cattle numbers,
install a high-tech communications
network, create a fleet of drones
and helicopters, and spearhead a
drive for markets in China.
Starick, P. (March 2017) https://thewest.com.au/countryman/homestead/rinehart-forges-her-cattle-empire-ng-
b88406473z
From vitamins to
letters
The board was particularly impressed by her
experience successfully growing a business in Asia
. . . invaluable in pursuing Australia Post's Asian
strategy.

"Her knowledge of global eCommerce will be

invaluable as we pursue our Asian Strategy, which
is all about offering logistics support to Australian
businesses that are either selling in Asia, or
sourcing their products there,"
http://www.abc.net.au/news/2017-06-27/christine-holgate/8654840
 Financial
Markets
Who could forget the Wall Street
Crash, Asia Crisis and GFC?
Un-regulated global financial
market/s
Easy credit
Leveraging = risk
Greed and hubris http://www.silverdoctors.com/tag/lehman-brothers/
Strategic UNCERTAIN
Business COMPLEX
Management
DYNAMIC
Grahams you beaut strategic business
management sight test.
ASP
(Hill, Schilling, Jones, 2017)
SBM has, therefore, been described as . . .

https://learn.saylor.org/mod/page/view.php?id=7251
So the nitty gritty
of this course Expected minimum
MNGT1001 Introduction to
Capstone Management
Leadership & MNGT2005 Leadership and Ethics
Entrepreneurship Major
More generally I you should not need re-
training in management theory, research
and analysis, or report writing /
referencing and presenting.
 Unpacks the complexity
Reveals the dynamics
Deals with creating some certainty
MNGT3012
Whats in it for you? Further develops
Research skills
Theoretical knowledge
Analytical skills
Critical thinking skills
Professional reporting and presentation
skills
And here is how
First a text book
we are going to
Available as an ebook
do all that

Next some weekly topics

Lets refer to the course Then some readings
outline
Add several workshop discussions and
case studies
Sprinkle in a few assessment items and be
sure to include a final exam (1, 2, 3, 4 &
5).
 To paraphrase: It is not a lecture!
Series of discussions and workshops
Focus on learning activities to support
your attempts at the four assessment
items
Blended learning
How the workshops will
work

https://www.youtube.com/watch?v=netIFzgfFK0
 You read and research.
Then prepare accordingly for learning
Structure of each activity.
weeks workshop 6 case studies (so several weeks off).
Assessment items 1, 2, 3, 4 all based on
Case discussion case study (interesting).
Facilitator summary / Assessment item 5, the final exam, might
guidance also have a case or two (even more
interesting).
Case analysis and discussion groups as
lead discussants.
Facilitator consolidate main themes into
succinct summary of key theory /
concepts.
 Any questions?

Lets have short 5 minute break, and then we can start on this weeks
consolidation of our discussion so far.