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    PEST Analysis: BY: Mahmood Anwar Aazir Hammad

    Uploaded by

    Saud Khan Wazir
    The document discusses a PEST analysis, which is an external analysis tool used to assess the macro-environmental factors that may impact a business. It breaks down the PEST analysis into four factors: political, economic, social, and technological. For each factor, it provides examples of relevant considerations for analysis, such as government regulations, economic growth rates, social demographics, and technological innovation trends. The document emphasizes that continuous environmental scanning and analysis should inform business planning.

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    PEST Analysis: BY: Mahmood Anwar Aazir Hammad

    Uploaded by

    Saud Khan Wazir
    31 views12 pages
    The document discusses a PEST analysis, which is an external analysis tool used to assess the macro-environmental factors that may impact a business. It breaks down the PEST analysis into four factors: political, economic, social, and technological. For each factor, it provides examples of relevant considerations for analysis, such as government regulations, economic growth rates, social demographics, and technological innovation trends. The document emphasizes that continuous environmental scanning and analysis should inform business planning.

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    PEST Analysis

    Original Title

    PEST Analysis

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    The document discusses a PEST analysis, which is an external analysis tool used to assess the macro-environmental factors that may impact a business. It breaks down the PEST analysis into four factors: political, economic, social, and technological. For each factor, it provides examples of relevant considerations for analysis, such as government regulations, economic growth rates, social demographics, and technological innovation trends. The document emphasizes that continuous environmental scanning and analysis should inform business planning.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    31 views12 pages

    PEST Analysis: BY: Mahmood Anwar Aazir Hammad

    Uploaded by

    Saud Khan Wazir
    The document discusses a PEST analysis, which is an external analysis tool used to assess the macro-environmental factors that may impact a business. It breaks down the PEST analysis into four factors: political, economic, social, and technological. For each factor, it provides examples of relevant considerations for analysis, such as government regulations, economic growth rates, social demographics, and technological innovation trends. The document emphasizes that continuous environmental scanning and analysis should inform business planning.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 12

    PEST Analysis

    BY: Mahmood Anwar


    Aazir Hammad

    1
    Environments
    Internal:various
    departments
    Micro: suppliers,
    marketing
    intermediaries
    Macro: competitive,
    demographic,
    economic, natural,
    technological,
    political, and cultural
    2
    Major Forces in the Companys Macroenvironment

    3
    Definition
    A scan of the external macro-environment by
    the firms management, in which the firm
    operates can be expressed in terms of the
    following factors:
    Political
    Economic
    Social
    Technological

    4
    PEST analysis is very important that an
    organization considers its environment before
    beginning the marketing process.
    In fact, environmental analysis should be
    continuous and feed all aspects of planning.
    The PEST analysis is a useful tool for
    understanding market growth or decline, and as
    such the position, potential and direction for a
    business so that management can make strategies.
    5
    The acronym PEST is used to describe
    a framework for the analysis of these
    macro-environmental factors. A PEST
    analysis fits into an overall environment
    scan in following diagram:
    Environmental Scan

    External Analysis Internal Analysis

    Macro-Environment Micro-Environment

    P.E.S.T 6
    Political Factors
    Govt. regulations and legal issues and define both formal and
    Informal rules under which the firm must operate

    Trade Political
    Tax Employment Environmental Restrictions Stability
    Policy Laws Regulations &
    Tariffs

    7
    Economic Environment
    Economic factors affect the purchasing power of
    potential customer and the firms cost of capital.

    Economic Growth

    Interest rates

    Economic Factors
    Exchange rates

    8
    Social Factors

    It include the demographic and cultural


    aspects of the external macro-environment.
    These factors affect customer needs and the
    size of potential market. Some social factors
    includes:

    Health consciousness
    Population growth rate
    Age distribution
    Career attitudes
    Emphasis on safety
    9
    Technological Factors
    Technological factors can low barriers to
    entry, reduce minimum efficient production
    levels and influence outsourcing decisions.
    Some technological factors include:

    R&D activities
    Automation
    Technology incentives
    Rate of technological change

    10
    Environmental Scanning

    Determine Environmental Areas That Need


    to Be Monitored
    Determine How the Information Will Be Collected
    Implement the Data Collection Plan
    Analyze and Use the Data in Planning

    11
    Thank You
    Any Questions????????

    12

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