Careers in Advertising Diversity Video - FLV

dvertising Diver
Career in Advertising
By
Ranjeet Singh
ADVERTISING
 Advertising is the means of informing as well as
influencing the general public to buy products or
services through visual or oral messages.
 A product or service is advertised to create an

awareness in the minds of potential buyers.
 Media for advertising are T.V., radio, websites,

newspapers, magazines, bill-boards, hoardings etc.
Cont……………
 Advertising is one of the aspects of mass
communication.
 It helps to create demand, promote marketing system.
 And It is boost economic growth. Thus advertising
forms the basis of marketing.
 Advertising plays a significant role in today's highly

competitive world.
CAREER IN ADVERTISING
 According to the Bureau of Labor Statistics, over
250,000 people work in the advertising industry.
 A career in advertisement is quite glamorous and at the

same time challenging with more and more agencies
opening up every day.
 The salary structure in advertising is quite high and if

you have the knack for it one can reach the top.
Cont……
 It is an ideal profession for a creative individual who
can handle work-pressure.
 Today, new areas are emerging within advertising like

event management, image management, internet
marketing etc.
 There is two type growth, 1st- increase market share by

offering more services .2nd -increase in international
businesses and global marketing.
ELIGIBILITY
 Most advertising agencies recruit candidates with a formal
management or advertising/mass communication
qualification.
 Growth of over 30% for marketing research analysts,

advertising managers, and visual artists employers will
continue to be highly selective.
 The most motivated, energetic, well-organized candidates

with top-notch analytic and communication skills will land
the best jobs.
WHERE TO FIND THE JOB
 Advertising professionals find jobs in advertising

agencies, in-house advertising agencies or departments
of large companies, or with mass media as advertising
sales representatives.
 Normally advertising agencies are divided into four
departments: account services, media, research, and

creative.
Careers in Advertising Agencies
Account Services Department-
 Positions in account services: assistant account
executive, account executive, senior account executive,

accounts supervisor/accounts manager .
 Salary range for assistant account executives is
$20,000-$40,000.
 Directs contact with the client; acts as liaison between
art department, production department, and client .

Account Services Department-Traffic
 Positions in traffic: account coordinator/traffic manager

.
 Salary range for traffic manager is $18,000-$20,000 .
 Works with all departments throughout the advertising

campaign.
Media Services Department
 Positions in media: assistant media planner, media
planner, media director, media manager.
 Salary range for assistant media planner is $15,000-

$25,000.
 Applies statistical models to audience, circulation, and

cost figures to minimize media cost and maximize
media effectiveness .
 Manages the purchase and control of large blocks of

media time/space, whether in print or broadcast
Research Department
 Positions in research: research project director, research
account executive, associate research
director, advertising research director, research department
manager .
 Salary range for research project director is $30,000-$55,000 .
 Expert in statistical applications, mathematical modeling,

project design, and methodology .
 Monitors project to ensure accuracy and validity of findings,

which are then reported and presented
to the client
Creative Department-Art Direction
 Positions in art direction: assistant art director, junior art
director, art director, senior art director.
 Salary range for assistant art director is $14,000-$18,000 .
 Requires knowledge of advertising trends and strong

visual communication skills .
 Develops and recommends artistic strategy generates

creative content for both print and broadcast .
Creative Department-Copywriting
 Positions in copywriting: junior copywriter, copywriter,
senior copywriter, copy chief .
 Salary range for junior copywriter is $14,000-$18,000 .
 Responsible for writing ad and promotional copy and

developing concepts for campaigns .
 Requires knowledge of advertising trends and a strong

writing ability.
Creative Department-Production
 Positions in production: layout worker, graphic artist,
production manager .
 Artists and layout workers create the visual impact of the ad

by selecting photographs, drawing
illustrations, choosing print size and type, and sketching
scenes for commercials to go with the copy .
 Design packages and create logos, trademarks and
symbols .
 Production manager oversees the actual printing of ads,

filming of commercials, or recording of radio spots.
Specialty Advertising Department
 Recommends and obtains imprinted merchandise
appropriate to client campaign .
 Develops strategy and recommends items to be used .
 Obtains sources and monitors production to ensure timely

arrival .
Internet Advertising Department
 Develops visual and written content for client web pages,

and/or on-line advertisements .
 Develops strategy for on-line promotions and web page

development .
 Monitors web site and on-line traffic

Outdoor Advertising Department
 Develops content for outdoor/transit advertisements in

adherence to client's strategy .
 Obtains sources for production and monitors progress .

Direct Response Advertising Department
 Develops content for direct response advertisements, such

as direct mail and infomercials, in adherence to client's
strategy .
 Obtains consumer information lists from client and/or

outside sources .
Conclusion
The professional can make their career in advertising

for getting high success in their life in a vary short
time . Because there is lots of opportunities in
Advertising .
THAN
K YOU

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dvertising Diver

 A product or service is advertised to create an

 Media for advertising are T.V., radio, websites,

forms the basis of marketing.

 Advertising plays a significant role in today's highly

 A career in advertisement is quite glamorous and at the

 The salary structure in advertising is quite high and if

 Today, new areas are emerging within advertising like

 There is two type growth, 1st- increase market share by

 Growth of over 30% for marketing research analysts,

 The most motivated, energetic, well-organized candidates

 Advertising professionals find jobs in advertising

departments: account services, media, research, and

executive, account executive, senior account executive,

art department, production department, and client .

 Positions in traffic: account coordinator/traffic manager

 Salary range for traffic manager is $18,000-$20,000 .

 Works with all departments throughout the advertising

 Salary range for assistant media planner is $15,000-

 Applies statistical models to audience, circulation, and

 Manages the purchase and control of large blocks of

 Salary range for research project director is $30,000-$55,000 .

 Expert in statistical applications, mathematical modeling,

 Monitors project to ensure accuracy and validity of findings,

 Salary range for assistant art director is $14,000-$18,000 .

 Requires knowledge of advertising trends and strong

 Develops and recommends artistic strategy generates

 Salary range for junior copywriter is $14,000-$18,000 .

 Responsible for writing ad and promotional copy and

 Requires knowledge of advertising trends and a strong

 Artists and layout workers create the visual impact of the ad

 Production manager oversees the actual printing of ads,

 Develops strategy and recommends items to be used .

 Obtains sources and monitors production to ensure timely

 Develops visual and written content for client web pages,

 Develops strategy for on-line promotions and web page

 Monitors web site and on-line traffic

 Develops content for outdoor/transit advertisements in

 Obtains sources for production and monitors progress .

 Develops content for direct response advertisements, such

 Obtains consumer information lists from client and/or

The professional can make their career in advertising

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