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    Seminar: Submitted by Roshith K Rajan Teejan Shaju

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    Sangeeth Sudhakaran
    This document discusses the meaning, definition, benefits and responsibilities of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to have an overall positive impact on society. It also discusses the responsibilities of businesses to their shareholders, employees, consumers, government and the global environment. The document notes arguments for and against CSR and explains that while CSR allows businesses to address social problems, some argue it dilutes the primary aim of profit maximization for businesses.

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    Seminar: Submitted by Roshith K Rajan Teejan Shaju

    Uploaded by

    Sangeeth Sudhakaran
    24 views16 pages
    This document discusses the meaning, definition, benefits and responsibilities of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to have an overall positive impact on society. It also discusses the responsibilities of businesses to their shareholders, employees, consumers, government and the global environment. The document notes arguments for and against CSR and explains that while CSR allows businesses to address social problems, some argue it dilutes the primary aim of profit maximization for businesses.

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    This document discusses the meaning, definition, benefits and responsibilities of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to have an overall positive impact on society. It also discusses the responsibilities of businesses to their shareholders, employees, consumers, government and the global environment. The document notes arguments for and against CSR and explains that while CSR allows businesses to address social problems, some argue it dilutes the primary aim of profit maximization for businesses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views16 pages

    Seminar: Submitted by Roshith K Rajan Teejan Shaju

    Uploaded by

    Sangeeth Sudhakaran
    This document discusses the meaning, definition, benefits and responsibilities of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to have an overall positive impact on society. It also discusses the responsibilities of businesses to their shareholders, employees, consumers, government and the global environment. The document notes arguments for and against CSR and explains that while CSR allows businesses to address social problems, some argue it dilutes the primary aim of profit maximization for businesses.

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    © All Rights Reserved
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    of 16

    SEMINAR

    SUBMITTEDBY
    ROSHITHKRAJAN
    TEEJANSHAJU
    CORPORATESOCIAL
    RESPONSIBILITY
    MEANING
    CSRisabouthowcompaniesmanagethe
    businessprocessestoproduceanoverallpositive
    impactonsociety.
    Achievingcommercialsuccessinwaysthathonor
    ethicalvaluesandrespectpeople,communities,
    andthenaturalenvironment
    Socialresponsibilityofabusinessreferstowhat
    thebusinessdoes,overandabovethesalutary
    requirement,forthebenefitofthesociety.
    DEFINITION
    o WBCSD(WorldBusinessCouncilforSustainable
    Development)

    The continuing commitment by business to behave


    ethically and contribute to sustainable economic
    development while improving the quality of life of the
    workforce and their families as well as of the local
    communityandsociety.

    PhilipKotler&NancyLee(2005)

    Acommitmenttoimprovecommunitywellbeingthrough
    discretionarybusinesspracticesandcontributionsof
    corporateresources.
    BENEFITSFORCSR
    Strengthenedbrandpositioning.

    Enhancedcorporateimage.

    Increasedabilitytoattract,motivate,and
    retain
    employees.

    Increasedsalesandmarketshare.

    Increasedappealtoinvestorsandfinancial

    analysts.
    CSRALSOKNOWNAS
    SustainableDevelopment
    CorporateCitizenship

    TripleBottomLine

    BusinessEthics

    SustainableBusinessPractices
    WHYBUSINESSHASSOME
    RESPONSIBILITYFORSOCIETY
    Therearegettingresourcesfromthesociety
    Shareholders

    Employee

    Consumers

    Government

    Globalenvironment

    Sotheyhavesomeresponsibility.
    Shareholders

    Local
    Community Employees

    Social
    responsibility
    ofbusiness

    Consumers Govt.

    GlobalEnv.
    RESPONSIBILITYTOTHE
    SHAREHOLDERS
    ResponsibilitytotheshareholdersThe
    responsibilityofacompanytoitsshareholders,
    whoaretheowners,isindeedaprimaryone.
    oneProvidetothemdividendifyourbusinessis
    earningprofit.
    Makefeelproudoftheircompanyasa
    shareholders.
    Theshareholdersareinterestednotonly
    protectionoftheirinvestmentbutalsoreturnon
    it.
    RESPONSIBILITYTOTHE
    EMPLOYEES
    Fairwagestoemployees
    Providegoodcareerprospects
    Careforthewelfareforemployees
    Bestworkingconditions
    Establishmentoffairworkstandards&norms
    Arrangementsforpropertraining&education
    anddevelopment
    Propersystemofpromotion
    Recognition,appreciation&encouragementof
    specialskills&capabilities
    Efficientgrievancehandlingsystem
    Participationinmanagementdecision
    RESPONSIBILITYTOTHE
    CONSUMERS
    Providequalityproductatfairprice.
    Produceusingproperqualitymaterials.
    Produceusingappropriatetechnology.
    Provideproperservice.
    Commitmenttocustomersatisfaction.
    R&Dforbetter&newproducts
    Stepstoremoveimperfectionindistribution
    system(checkmiddleman)
    Ensureproducthasnoadverseeffect.
    Providesufficientinformation,risks&careto
    betaken.
    Avoidmisleadingbyimproperadvertisements.
    Redressgenuinegrievances.
    RESPONSIBILITYTOGOVERNMENT

    Topaytaxes,dutiesintime.
    To cooperate with government in their social
    policiesandprograms.
    Toobeyalllawsandacts.
    SOCIALRESPONSIBILITYTO
    GLOBALBUSINESSENVIRONMENT
    To adhere to the conditions of such a global
    environment.
    Tosatisfyglobalcustomerneeds.
    ARGUMENTSFORCSR
    Theriseoflargecorporationshascreatedsocial
    problemsandtheyshouldberesponsiblefor
    solvingtheseproblems:Allowsbusinesstobe
    partofthesolution
    Protectsbusinessselfinterest
    Preventsunethicalconductwhichcanhave
    seriousreputationandfinancialcosts
    Addressesissuesbybeingproactiveandusing
    businessresourcesandexpertise
    Publicstronglysupportsit
    Limitsfuturegovernmentintervention
    ARGUMENTSAGAINSTCSR
    Socialissuesarenottheconcernofbusinesses
    Managersdonothavetheexpertisetomake
    socialdecisionstheyareorientedtowards
    financeandoperations
    Businessalreadyhasenoughpowerifgiven
    decisionmakingpowerinthesocialdomain,
    businesseswillbegiventoomuchpower
    Theabilitytocompeteinaglobalmarketplace
    couldbelimited
    Restrictsthefreemarketgoalofprofit
    maximization
    Businessisnotequippedtohandlesocial
    activities
    Dilutestheprimaryaimofbusiness

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