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    Group Members Pramita Athikary Vibha Sahu Neelam Rathod

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    Pathikary
    The document discusses Asian Paints, India's largest paint company. It provides details about [1] the company's establishment in 1942 and its growth to become a market leader with 44% market share by 2002, [2] its current operations as India's largest paint company with a turnover of $535 million and presence in 22 countries, and [3] its manufacturing units located in five Indian cities. The document also outlines Asian Paints' organizational structure, market share, product portfolio, marketing strategy, CSR activities, and future plans to expand capacity.

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    Group Members Pramita Athikary Vibha Sahu Neelam Rathod

    Uploaded by

    Pathikary
    112 views29 pages
    The document discusses Asian Paints, India's largest paint company. It provides details about [1] the company's establishment in 1942 and its growth to become a market leader with 44% market share by 2002, [2] its current operations as India's largest paint company with a turnover of $535 million and presence in 22 countries, and [3] its manufacturing units located in five Indian cities. The document also outlines Asian Paints' organizational structure, market share, product portfolio, marketing strategy, CSR activities, and future plans to expand capacity.

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    Asian Paints FINAL[1]

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    The document discusses Asian Paints, India's largest paint company. It provides details about [1] the company's establishment in 1942 and its growth to become a market leader with 44% market share by 2002, [2] its current operations as India's largest paint company with a turnover of $535 million and presence in 22 countries, and [3] its manufacturing units located in five Indian cities. The document also outlines Asian Paints' organizational structure, market share, product portfolio, marketing strategy, CSR activities, and future plans to expand capacity.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    112 views29 pages

    Group Members Pramita Athikary Vibha Sahu Neelam Rathod

    Uploaded by

    Pathikary
    The document discusses Asian Paints, India's largest paint company. It provides details about [1] the company's establishment in 1942 and its growth to become a market leader with 44% market share by 2002, [2] its current operations as India's largest paint company with a turnover of $535 million and presence in 22 countries, and [3] its manufacturing units located in five Indian cities. The document also outlines Asian Paints' organizational structure, market share, product portfolio, marketing strategy, CSR activities, and future plans to expand capacity.

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    of 29

    GROUP MEMBERS

    Pramita Athikary
    Vibha Sahu
    Neelam Rathod
    GLORIOUS PAST

    • Established in 1942 by four entrepreneurs:


    Champaklal choksey, Chimanlal choksey,
    Suryakant Dani and Arvind Vakil as
    “ASIAN OIL & PAINTS COMPANY.”
    – Started With a strategy “ Going to where Consumer is”.
    • In 1945, the firm was turned into a company.
    • In 1957, a plant was set up at Bhandup, Mumbai.
    • In 1973, AP became a public ltd company.
    • In 2002. AP was a market leader of Indian Decorative
    Paints with market share of 44%.
    ASIAN PAINTS TODAY

    • One of the most admired companies in India.


    • India's largest paint company, with a turnover of US$
    535 million on standalone basis and US$640 million on
    consolidated basis
    • More than twice the size of its nearest competitor.
    • 10th largest decorative paint company in the world.
    • Present in 22 countries with 29 manufacturing locations
    • Service consumers in over 65 countries.
    MANUFACTURING UNITS

     Mumbai [Maharashtra]
     Ankleshwar [Gujarat]
     Patancheru [Andhra Pradesh]
     Kasna [Uttar Pradesh]
     Sriperambadur

    Bhandup

    Kasna
    Organisational
    structure
    Mr. Ashwin
    Choksi
    Non-Executive
    Chairman

    Mr. Ashwin Dani


    Non-Executive
    Vice Chairman

    Mr. P M Murty
    M D & CEO

    Directors
    Directors

    Mr. S Ramadorai
    Additional
    Director

    Ms. Tarjani Vakil


    Chairperson of Audit
    Committe
    Share in the market

    • The promoters hold the majority stake in the


    company (46.8 per cent of the equity stake).
    • The next largest shareholders are the foreign
    institutional investors (19.5 per cent stake),
    • Indian public (16.5 per cent stake).
    • Domestic banks, financial Institutions, mutual funds
    • and insurance companies hold 13.4 per cent stake.
    • Corporate bodies and non-resident Indians hold the
    remaining stake
    Product Portfolio
    INTERIOR WALL
    FINISHES EXTERIOR WALL
    FINISHES

    WOOD & METAL


    PAINTS WOOD
    FINISHES
    Global vision
    “Think Global, Synergise Regional and Act Local”.
    Global Markets
    Regions Countries Operating
    company
    South Pacific Australia, Fiji, Solomon Asian Paints and its
    Islands,Samoa,Tonga,Vanuat subsidiaries
    u
    South-east China, Malaysia, Myanmar, Berger International
    Asia Singapore,Thailand and its subsidiaries
    South Asia India, Bangladesh, Nepal, Sri Asian Paints and its
    Lanka subsidiaries
    Middle East Bahrain, UAE,Oman,Egypt Berger International
    and its subsidiaries
    Caribbean Barbados, Jamaica,Trinidad & Berger International
    Tobago and its subsidiaries
    Competitors
    MARKETING
    STRATEGY
    Product differentiation

    • Form : Paints of lesser quantity and lower price.


    • Feature : Differentiate their products by innovating
    • Customization : customized and personalized paint
    colours to suite the requirement of different individuals with
    different tastes.
    • Durability : To be long lasting and could not be chipped
    off easily.
    BRAND POSITIONING

    • Brand Image : Analyzed the customer market


    and found that people where not brand conscious
    but their concern was only the price of the paint.
    • Umbrella Brand : Brand as a whole, to
    create a corporate image
    • Brand Portfolio : Underlying theme
    "har ghar kuchh kehta hai,"
    Promotion
    • Color Genie : Get your sample. Get your shade!
    • Bulk deals : Contractors & architects
    • Coloring machines : Dealers investment
    • Shifting Advertising Theme
    • Mera Wala Concept to Mera Wala Rang to Mera Ghar
    Concept (According To Festive Seasons).
    Home Solutions
    SUCCESS &
    FAILURE STORIES
    Achievements & Room for Improvement

    • The Successful • Lab study finds


    campaign of paints in India
    Gattu the painter have unacceptable
    Boy levels of toxic lead

    • Holding onto its • Still lagging


    market behind in
    leadership industrial paints
    position in category.
    decorative paints
    CORPORATE
    SOCIAL
    RESPONSIBILITY
    Total water management

    Asian Paints has built a


    TotalWater
    Management (TWM)
    Centre, at its Bhandup
    manufacturing facility,
    which is the first of its
    kind in the entire
    country.
    Age care

    Various health camps for


    the aged has started by
    asian paints in Kasna,
    Patancheru and Ahmedabad
    to help the needy and
    various camps on the eye
    care, dental care.
    Driving blood donation

    Partnered the National


    Blood Bank transfusion
    service to facilitate a Blood
    Collection Drive
    Innovative
    ideas
    • Initiatives in manufacturing to reduce losses at
    factory
    • Sourcing efficiencies
    • Sweat existing assets for better productivity
    • Introduction of new technology to drive
    efficiencies and increase productivity
    • Implementation of a new supply chain solution
    • Implementation of an ERP solution
    Future of the Company

    AP is planning to increase the capacity by setting up a plant at Rohtak,


    Haryana, this will give a competitive advantage in terms of pricing.

    GDP growth slowdown in the growth rate of two important activities


    i.e. repaint activity and construction activity will have direct impact on
    the volume of APL, thus effecting its profitability and margins.

    Rural markets have considerable potential. Companies that can establish


    a dealer network in these markets are likely to get the edge in positing
    above par growth rates over the next few years.

    Due to substantial hike in raw material prices, AP has raised the prices
    of solvent based paints, thus demand would be affected to some extent.
    THANKS…

    • QUERIES…???

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