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Business Driven IT Chapter 1 Sample

Business Driven IT chapter 1

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218 views25 pages

Business Driven IT Chapter 1 Sample

Business Driven IT chapter 1

Uploaded by

Sze Wei
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Business Driven

Technology
Unit 1
Achieving Business Success

McGraw-Hill/Irwin Copyright 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Unit One
O Chapter One Business Driven Technology

O Chapter Two Identifying Competitive Advantages

O Chapter Three Strategic Initiatives for


Implementing Competitive Advantages

O Chapter Four Measuring the Success of Strategic


Initiatives

O Chapter Five Organizational Structures That


Support Strategic Initiatives
1-2
Chapter 01
Business Driven Technology

1-3
LEARNING OUTCOMES

1. Describe the information age and the


differences between data,
information, business intelligence,
and knowledge
2. Identify the different departments in
a company and why they must work
together to achieve success
3. Explain systems thinking and how
management information systems
enable business communications
1-4
COMPETING IN THE
INFORMATION AGE
Did you know . . .
O Avatar, the movie, took over 4 yrs
to make and cost $450 million
O Lady Gagas real name is Joanne
Angelina Germanotta
O It costs $2.6 million for a 30-
second advertising time slot
during the Super Bowl
1-5
COMPETING IN THE
INFORMATION AGE
O Fact - The confirmation or validation
of an event or object
O Information age - The present time,
during which infinite quantities of
facts are widely available to anyone
who can use a computer

1-6
COMPETING IN THE
INFORMATION AGE
O Examples of the power of business
and technology
O Amazon Not a technology company;
primary business focus is selling books
O Netflix Not a technology company;
primary business focus is renting
videos
O Zappos Not a technology company;
primary business focus is selling shoes
1-7
Information Technologys Role
in Business
O Information technology is everywhere in business

1-8
Information Technologys
Impact on Business

1-9
Information Technologys
Impact on Business

1-10
Information Technologys
Impact on Business

1-11
Information Technologys
Impact on Business
O Organizations typically
operate by functional
areas or functional
silos

O Functional areas are


interdependent

1-12
Information Technology Basics

O Information technology (IT) a field


concerned with the use of technology
in managing and processing
information

O Information technology is an
important enabler of business
success and innovation

1-13
Information Technology Basics
O Management information systems (MIS) a
general name for the business function and
academic discipline covering the application
of people, technologies, and procedures
collectively called information systems to
solve business problems

O MIS is a business function, similar to


Accounting, Finance, Operations, and
Human Resources
1-14
INFORMATION TECHNOLOGY
BASICS
O When beginning to learn about
information technology it is important to
understand the following:
O Data, information, and business intelligence
O IT resources
O The challenge: departmental companies
O The solution: management information
system
1-15
Data, Information, BI
O Data - raw facts that describe the characteristic
of an event

O Information - data converted into a meaningful


and useful context

O Business Intelligence applications and


technologies that are used to gather, provide
access to, and analyze data and information to
support decision-making efforts

1-16
Data, Information, BI

1-17
Data, Information, BI

1-18
Data, Information, BI

1-19
IT Resources
O People use

O Information technology
to work with

O Information

1-20
THE CHALLENGE:
DEPARTMENTAL COMPANIES
Common Departments Working Independently

1-21
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
Common Departments Working Interdependently

1-22
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
O Systems thinking A way of monitoring the entire
system by viewing multiple inputs being
processed or transformed to produce outputs
while continuously gathering feedback

1-23
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
O Management Information Systems (MIS)
A business function, like accounting and
human resources, which moves information
about people, products, and processes
across the company to facilitate decision-
making and problem-solving

1-24
LEARNING OUTCOME
REVIEW

O Now that you have finished the


chapter please review the learning
outcomes in your text

1-25

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