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    SHELIN SHAJI 1621038
    The document provides an analysis of the Indian tile industry with a focus on Kajaria Tiles. It discusses that the tile industry accounts for over 6% of global production, with Kajaria being the largest manufacturer in India operating 9 plants. The industry is driven by growth in real estate and incomes but faces challenges from cheaper Chinese imports and rising costs. The document also outlines Kajaria's product range, market share, areas surveyed, dealer assessments, and suggestions to increase sales and brand acceptance.

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    SIP Presentation

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    SHELIN SHAJI 1621038
    420 views14 pages
    The document provides an analysis of the Indian tile industry with a focus on Kajaria Tiles. It discusses that the tile industry accounts for over 6% of global production, with Kajaria being the largest manufacturer in India operating 9 plants. The industry is driven by growth in real estate and incomes but faces challenges from cheaper Chinese imports and rising costs. The document also outlines Kajaria's product range, market share, areas surveyed, dealer assessments, and suggestions to increase sales and brand acceptance.

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    The document provides an analysis of the Indian tile industry with a focus on Kajaria Tiles. It discusses that the tile industry accounts for over 6% of global production, with Kajaria being the largest manufacturer in India operating 9 plants. The industry is driven by growth in real estate and incomes but faces challenges from cheaper Chinese imports and rising costs. The document also outlines Kajaria's product range, market share, areas surveyed, dealer assessments, and suggestions to increase sales and brand acceptance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    420 views14 pages

    SIP Presentation

    Uploaded by

    SHELIN SHAJI 1621038
    The document provides an analysis of the Indian tile industry with a focus on Kajaria Tiles. It discusses that the tile industry accounts for over 6% of global production, with Kajaria being the largest manufacturer in India operating 9 plants. The industry is driven by growth in real estate and incomes but faces challenges from cheaper Chinese imports and rising costs. The document also outlines Kajaria's product range, market share, areas surveyed, dealer assessments, and suggestions to increase sales and brand acceptance.

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    Download as pptx, pdf, or txt
    of 14

    MARKET ANALYSIS

    OF TILE INDUSTRY
    FOCUSING ON
    KAJARIA TILES
    INDUSTRY PROFILE

    Ranked third globally and accounted for over 6%


    of the total global production.

    Organised segment makes up approximately


    50% of the sector.

    A large number of small or medium-scale


    manufacturers operate in the unorganised
    segment, mainly through plants in Gujarat.

    The Indian Industry has developed an export


    market .

    The industry also enjoys the unique distinction


    of being highly indigenous with an abundance of
    raw materials, technical skills & infrastructural
    facilities.
    INDUSTRY ANALYSIS

    DRIVERS
    Boom in real estate sector
    Increase in deposable income
    Untapped market potential

    CHALLENGES
    Tough competition from unorganized players
    Import from cheap tiles from China
    Depreciation of Rupee and rise in energy
    costs
    COMPANY PROFILE
    Kajaria Ceramics is the largest manufacturer of
    ceramic/vitrified tiles in India.

    There are 9 manufacturing plants spread across


    the country.

    It has an annual aggregate capacity of 68.90 mn.


    sq. meters.

    Kajaria's manufacturing units are equipped


    with cutting edge modern technology, intense
    automation and robotic car application.

    Offers more than 2000 options in ceramic wall &


    floor tiles, vitrified tiles and designer tiles.

    Kajaria Ceramics exports to more than 30


    countries round the globe.
    PRODUTS OFFERED

    Ceramic Tiles Polished Vitrified Tiles

    Glazed Vitrified Tiles Kerovit


    OBJECTIVES OF THE STUDY

    Market Research
    Client and Dealer Interaction
    To know the perception and views of dealers to
    improve the strategies of the company.
    To identify the competitors of Kajaria tiles
    prevailing in the market.
    To understand the brand equity in the market
    Suggesting measures to increase the sales.
    SIP ACTIVITIES

    Product Training

    Visiting the tile markets across Delhi and NCR Regions


    and meeting the dealers to do the market research.

    Attending the product launches.

    Interacting with the clients and suggesting the best fit.

    Suggesting strategies to increase the brand acceptance


    rate among the dealers.

    Making the footfall report for the display centre.


    MARKET SHARE ANALYSIS

    Major Brands In India

    Kajaria Ceramics H&R Johnsons Asian Granito India Somany Ceramics


    Bell Ceramic Nitco Ceramics Regency Ceramic Euro Ceramics Limited
    MARKETS SURVEYED

    Mangolpuri
    Raja Garden
    Faridabad
    Jagat Puri
    Bhogal

    Gurgaon
    Chattarpur
    Pitampura
    Dwarka
    Dealers Assessment
    False Dealership
    Advertising Issues

    Quality Price

    Sampling
    Problem

    0% 5% 10% 15% 20% 25% 30% 35% 40% 45%


    False Advertising Quality Dealership Issues Price Sampling Problem
    Suggestions and Promotional
    Strategies

    Providing samples to the prominent dealers


    Incentives to lure dealers to sell Kajaria tiles
    Acquisition of small tile businesses in Gujarat which
    contributes to a significant share in the market
    Promotional Pricing
    Customer Feedback and Surveys
    TV Advertisements to create more customer base
    Thank You

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