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    Paradox of The Star

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    The document discusses Richard Dyer's concept of the paradox of stars and star persona. Dyer argues that stars can be both ordinary and extraordinary - they are like ordinary people but also possess fame or talent that makes them stand out. Stars can also be both present and absent - they are present through media but physically absent from people's lives. Dyer's theory of star persona is that celebrities are constructed by media institutions to appeal to audiences. A star's persona has lasting importance if they make a great impact.

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    Paradox of The Star

    Uploaded by

    api-355247368
    152 views8 pages
    The document discusses Richard Dyer's concept of the paradox of stars and star persona. Dyer argues that stars can be both ordinary and extraordinary - they are like ordinary people but also possess fame or talent that makes them stand out. Stars can also be both present and absent - they are present through media but physically absent from people's lives. Dyer's theory of star persona is that celebrities are constructed by media institutions to appeal to audiences. A star's persona has lasting importance if they make a great impact.

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    paradox of the star-

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    The document discusses Richard Dyer's concept of the paradox of stars and star persona. Dyer argues that stars can be both ordinary and extraordinary - they are like ordinary people but also possess fame or talent that makes them stand out. Stars can also be both present and absent - they are present through media but physically absent from people's lives. Dyer's theory of star persona is that celebrities are constructed by media institutions to appeal to audiences. A star's persona has lasting importance if they make a great impact.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    152 views8 pages

    Paradox of The Star

    Uploaded by

    api-355247368
    The document discusses Richard Dyer's concept of the paradox of stars and star persona. Dyer argues that stars can be both ordinary and extraordinary - they are like ordinary people but also possess fame or talent that makes them stand out. Stars can also be both present and absent - they are present through media but physically absent from people's lives. Dyer's theory of star persona is that celebrities are constructed by media institutions to appeal to audiences. A star's persona has lasting importance if they make a great impact.

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    Paradox of the star

    This is belief argued by Richard Dyer that celebrities,


    TV or movie stars are associated or recognised by two
    paradoxes. He suggests that the two paradoxes are
    things that contradict themselves- they are on the
    contrary.
    Stars can be ordinary and extraordinary- stars are
    ordinary people just like us, they live and eat, using
    public facility, driving having takeaways, may have
    similar lifestyles and habit like us, which makes them
    ordinary people like us. These factors mean that they
    are relatable to us as the audience and regular people.
    However, they are also extraordinary because they possess
    something which we dont necessarily have, this can be their
    fame, career that makes them stand out and far more
    recognised than the rest of the people, their work has earned
    them the publicity for them to be noticed.
    Another statement of the paradox is that stars can be both
    present and absent. Stars are present in our lives one way or
    another. It is the way we as the audience consume media
    content in which they are involved in. we follow them on social
    media and interact our ideas across, ideally if we are fans we
    are likely to copy and adopt their living style and habits. Their
    online presence may have some impact on our lives. However,
    stars are also absent, because they are physically out of reach
    and not in our lives.
    How we could use stars---

    Content of the paradox of the stars can be used in


    trailers to market and increase or widen the range
    of the audience. This can be done by presenting a
    star to be a contrary representation of both
    ordinary and extraordinary presence, also someone
    who is both absent and present in a special way to
    be accessible to the audience. This is an aspect of
    USP used as a narrative- USP can be used as an
    enigma of the trailer, something that intrigues the
    interest of the audience.
    Richard Dyers concept of star persona.

    This theory of star persona is based around the idea


    that celebrities are manufactured by media
    institutions or other organisations by being featured
    in well-known events, films, magazines, music videos
    or games. He has also mentioned that a true star has
    lasting importance within the industry and so they
    need to make a great impact in order to have this
    effect. The star persona has been categorised into
    three parts.
    The star as a construction-
    He states in this part that a person who is constucted
    to become a star for money puposes is not a true
    born star.
    He also mentioned that pop stars are most likely to
    remain in the industry over time more than film stars,
    because pop stars are more free than film stars
    because they can create their own performance
    instead of relying on the creative image depiction of
    other peoples work- which film stars do.
    The star as a commodity-
    He believes that music industries manufacture stars
    so that they could serve for one purpose which is to
    make money through entertainment elements. He
    states that the industry does really well and works
    hard to please its audience. They provide the
    audience with a range of different commodities to
    appeal to many types of audience. One way is that
    the industry may wan to keep producing different
    stars constantly, and another way is to produce stars
    with long-lasting appeal and can cater to their fans for
    much longer.
    The star in ideology-

    The fans of this p[articular star has a shared interest,


    value and belief. This allows the star to develop their
    persona and ideology outside of music and deliver
    and express their values and opinions outside of
    music industry and maybe into fashion trends that
    may include custom designing their own brand-
    leading their fans into another side of their persona.

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