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Concept Selection

This document provides an overview of concept selection as described in Chapter 8 of the book "Product Design and Development" by Karl T. Ulrich and Steven D. Eppinger. It discusses the concept selection process, including preparing a selection matrix with criteria, weighting, and rating concepts. An example of concept screening and scoring for mechanical pencils is provided. It emphasizes that the goal is to develop the best concept through combining and refining ideas, not just selecting the single best. Caveats discussed include checking how sensitive the results are to weights and ratings.

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Ashok Dargar
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510 views23 pages

Concept Selection

This document provides an overview of concept selection as described in Chapter 8 of the book "Product Design and Development" by Karl T. Ulrich and Steven D. Eppinger. It discusses the concept selection process, including preparing a selection matrix with criteria, weighting, and rating concepts. An example of concept screening and scoring for mechanical pencils is provided. It emphasizes that the goal is to develop the best concept through combining and refining ideas, not just selecting the single best. Caveats discussed include checking how sensitive the results are to weights and ratings.

Uploaded by

Ashok Dargar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Concept Selection

Teaching materials to accompany:


Product Design and Development
Chapter 8
Karl T. Ulrich and Steven D. Eppinger
5th Edition, Irwin McGraw-Hill, 2012.
Product Design and Development
Karl T. Ulrich and Steven D. Eppinger
5th edition, Irwin McGraw-Hill, 2012.
Chapter Table of Contents:
1.Introduction
2.Development Processes and Organizations
3.Opportunity Identification
4.Product Planning
5.Identifying Customer Needs
6.Product Specifications
7.Concept Generation
8.Concept Selection
9.Concept Testing
10.Product Architecture
11.Industrial Design
12.Design for Environment
13.Design for Manufacturing
14.Prototyping
15.Robust Design
16.Patents and Intellectual Property
17.Product Development Economics
18.Managing Projects
Concept Development Process
Mission Development
Statement Identify Establish Generate Select Test Set Plan Plan
Customer Target Product Product Product Final Downstream
Needs Specifications Concepts Concept(s) Concept(s) Specifications Development

Perform Economic Analysis

Benchmark Competitive Products

Build and Test Models and Prototypes


Concept Selection Example:
Reusable Syringe
Concept Development Funnel

concept generation
concept screening
concept scoring
concept testing
Concept Selection Process
Prepare the Matrix
Criteria
Reference Concept
Weightings
Rate Concepts
Scale (+ 0) or (15)
Compare to Reference Concept or Values
Rank Concepts
Sum Weighted Scores
Combine and Improve
Remove Bad Features
Combine Good Qualities
Select Best Concept
May Be More than One
Beware of Average Concepts
Reflect on the Process
Continuous Improvement
Example: Concept Screening
Example: Concept Scoring
Concept Selection Exercise:
Mechanical Pencils
Mechanical Pencils:
Customer Needs
Mechanical Pencils:
Concept Selection Matrix
Retail Prices of Five Pencils

Classic $2.75
Quick Click $2.58
Twist Erase $2.08
Zz $0.90
Bic $0.33
Remember
The goal of concept selection is not to
Select the best concept.

The goal of concept selection is to


Develop the best concept.

So remember to combine and refine the


concepts to develop better ones!
Caveats
Beware of the best "average" product.
Perform concept selection for each different
customer group and compare results.
Check sensitivity of selection to the importance
weightings and ratings.
May want to use all of detailed requirements in
final stages of selection.
Note features which can be applied to other
concepts.
Other Images

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