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Zalora 03 - CONTENT GUIDELINES + PRODUCT UPLOADING

Providing detailed and accurate product descriptions, care instructions, and measurements leads to more sales, fewer returns, and happier customers. The document provides guidance on how to structure this important product information for online marketplaces, including using hyphens, line breaks, and capitalization properly. It also reviews best practices for uploading images, creating product variations, and grouping similar products to help sellers maximize sales.

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Tei Yggdrasil
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© © All Rights Reserved
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0% found this document useful (0 votes)
362 views26 pages

Zalora 03 - CONTENT GUIDELINES + PRODUCT UPLOADING

Providing detailed and accurate product descriptions, care instructions, and measurements leads to more sales, fewer returns, and happier customers. The document provides guidance on how to structure this important product information for online marketplaces, including using hyphens, line breaks, and capitalization properly. It also reviews best practices for uploading images, creating product variations, and grouping similar products to help sellers maximize sales.

Uploaded by

Tei Yggdrasil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 26

PRODUCT UPLOADING & CONTENT GUIDE

FOR
PRODUCT M A R K&ECONTENT
UPLOADING T P L A CGUIDE
E
FOR MARKETPLACE
WHY DO YOU NEED GOOD CONTENT?

Providing a more detailed information + accurate description of


your product will lead to:

MORE SALE FOR YOU!


- When customers have more information
on what they are buying

LESS RETURNS FOR YOU!


- When what customers get is what they
expected

HAPPIER CUSTOMERS!
- Who will come back and
purchase again from you!
UPLOADING SINGLE PRODUCT

Step 5: Entering Product Description : Description, Care Label, Measurements

Click on the HTML icon

DOS:
Simple and clear, short and easy to understand
Add <br> (breaks) to leave a line

FIRST TO DO: You need to click on the HTML icon on


the top left of every box to ensure correct format!

3
UPLOADING SINGLE PRODUCT

- Highlight main features so that your customers


Material Feel
understand the features that your product has

Description
Neckline
Sleeve DOS:
Describe with maximum 5 unique
Fastening features
Insert a hyphen at the start of every
sentence
Belt Add <br> to add a line
Pocket Cap first letter of every line
Pattern DONTS:
Shape/Fit
Write things not related to the product
Dont add measurements

4
RECAP: DESCRIPTION

Material Feel Description:



- Aztec design<br>
Neckline - Short sleeves<br>
Sleeve - Ruffle Hem<br>

- Hidden back zipper<br>
Fastening - Flare at bottom<br>

Hyphen in front of every line <br> breaks
Belt
Pocket Cap first letter of every
sentence
Pattern
Shape/Fit
Visit our sellers academy to get ideas on
how you can describe your product

5
UPLOADING SINGLE PRODUCT

- Teach your customers on how to care


for the product

Care Label

DOS:
One care instruction per line
Add <br> to add a line
Cap first letter of every line

DONTS:
Do not add hyphen at the start of
every sentence
Do not add special characters

6
RECAP- CARE LABEL

Care Label:

Machine/Hand wash in cold


water separately <br>
Do not soak <br>
Do not bleach <br>
<br> breaks
Flat dry <br>
Cool iron on reverse

No hyphen in front of every line


Cap first letter of every sentence

Visit our sellers academy on the different


standard care labels available for different
materials

7
UPLOADING SINGLE PRODUCT

Measurements

DOS:
Provide the attributes that you are
measuring
Add <br> to add a line
Provide measurements for the different
size variations you have
Add hyphen before every size variation

Standard measurements for apparels:


Tops/Dress: Bust circumference x Length
Bottoms: Waist circumference x Length

8
RECAP- MEASUREMENTS

Measurements:

Bust circumference x Length <br>


- S (32 x 40) <br>
- M (34 x 40)

<br> breaks
Hyphen in front of every size
variation

Provide what you are


measuring

9
MEASUREMENTS ACCESSORIES

ACCESSORIES
WATCH EYEWEAR BAG / WALLET
Face Width x Height<br> Frame Height x Length<br> Length x Height x Width<br>
- 5cm x 3cm - 4cm x 8cm - 10 x 30 x 4

Length

Height Height
Width

NECKLACE NECKLACE (NO PENDANT) / CUFFLINK


(WITH PENDANT) / EARRING / SCARF RING

Pendant Length x Width<br> Length x Width<br> Inner diameter: 10mm


- 3cm x 1cm - 35cm x 4cm

Width Length

10
UPLOADING SINGLE PRODUCT

Step 6: Entering
size of your
product

Select the size


system of your
product on the
filter dropdown
list
Select the size
of your product
on the size
dropdown list

11
UPLOADING SINGLE PRODUCT

Step 7: Entering Product variations and pricing


- If your product has more than 1 size variation (comes in sizes of S,
M, L), click on add another product variation to add another product
- Select your product sizes from the dropdown menu

12
UPLOADING SINGLE PRODUCT

Seller SKU Your product Barcode

DOS:
Each seller SKU must be unique for
each variation
1 colour = 1 Seller SKU
5 colours = 5 Seller SKUs

How to construct a seller SKU

Product model-Product Color- Product Size

Example:
1234-BLK-S

Product model 1234


Color Black
Size - S
13
UPLOADING SINGLE PRODUCT

1. Remember to enter the seller SKU according the product


variations.

2. Column EAN/UPC/ISBN is for branded items barcode Leave it


blank

3. Please proceed to enter the quantity for each listed SKUs under
the Quantity column.
Keep at least 5 stocks and above
14 for Zalora
UPLOADING SINGLE PRODUCT

1. When deciding on a product price, remember to take into account 3 things:


Create competitive pricing
Your Profitability
GST (if applicable)

2. Sale Price + Start and End Date Leave it blank


Products can only be discounted 3 weeks after it is lived on the website.

15
UPLOADING SINGLE PRODUCT

Step 8: Uploading Images


Upload your images based on the order Front Side Back Close-up
Main Image must be full frontal and show the whole product

Visit our sellers academy on the full production guidelines

16
EDITING YOUR IMAGES

After uploading your


product images, you
can click on the edit
button and explore
some simple editing
functions:

Image cropping
Image rotating

17
EDITING YOUR IMAGES CROPPING TOOL

Image does not meet Sellers can click on Image is cropped with
size requirement function to zoom in the correct size
white spaces at the and out in order to fit requirements
top and bottom the required frame

18
EDITING YOUR IMAGES ROTATING TOOL

Image does not meet Sellers can click on Image is rotated to


requirement product the rotation icons to the correct angle
is displayed with a rotate the image to
wrong angle the right angle

19
GROUPING YOUR PRODUCTS

Grouping different colours


variations of the same
product design together

Very useful for you to


increase sales because
customers get to have
More option- higher
probably of customers
buying when there is
more varieties to
choose from

Easy search for


alternative - customers
are able to choose
other colours available
should a particular size
for the colour is out of
stock.
20
GROUPING YOUR PRODUCTS
Step 1: Create a single product

There is a tab Group when you create a product

21
GROUPING PRODUCT- SINGLE
UPLOAD
Step 2: Give a group name to your product

Under Group Name, enter a unique group name that can allow you to
easily identify the product group

You should see the indication This is the first product in this group

22
GROUPING PRODUCT- SINGLE
UPLOAD
Step 3: Create another single product that belongs to the same
group created

Ensure that brand indicated is the same

Brand name has to be the same!!!

23
GROUPING PRODUCT- SINGLE
UPLOAD
Step 4: Group the product under the same unique group
name indicated previously

An auto-filler will show the groupings that are available currently.

24
GROUPING PRODUCT- SINGLE
UPLOAD
Step 5: Click on the correct product grouping

Products that are already in the group will be shown

Finish creation of product

25

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