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    Aries Agro Limited Case Study

    Uploaded by

    Selwin Dsouza
    The document discusses a case study about Aries Agro Limited and strategies to improve their market presence, decrease competition and increase farmer relations in northern, eastern and western parts of India. It proposes making dedicated marketing and extension teams from existing employees to focus on goals in these regions. It also suggests conducting market surveys, knowledge sharing between teams, and developing strategies based on field surveys to understand product performance and farmer expectations. The goal is for employees to realize the importance of extension activities in increasing sales and market share, helping the team achieve targets and outperform competitors.

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    Aries Agro Limited Case Study

    Uploaded by

    Selwin Dsouza
    368 views10 pages
    The document discusses a case study about Aries Agro Limited and strategies to improve their market presence, decrease competition and increase farmer relations in northern, eastern and western parts of India. It proposes making dedicated marketing and extension teams from existing employees to focus on goals in these regions. It also suggests conducting market surveys, knowledge sharing between teams, and developing strategies based on field surveys to understand product performance and farmer expectations. The goal is for employees to realize the importance of extension activities in increasing sales and market share, helping the team achieve targets and outperform competitors.

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    aries agro limited case study

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    The document discusses a case study about Aries Agro Limited and strategies to improve their market presence, decrease competition and increase farmer relations in northern, eastern and western parts of India. It proposes making dedicated marketing and extension teams from existing employees to focus on goals in these regions. It also suggests conducting market surveys, knowledge sharing between teams, and developing strategies based on field surveys to understand product performance and farmer expectations. The goal is for employees to realize the importance of extension activities in increasing sales and market share, helping the team achieve targets and outperform competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    368 views10 pages

    Aries Agro Limited Case Study

    Uploaded by

    Selwin Dsouza
    The document discusses a case study about Aries Agro Limited and strategies to improve their market presence, decrease competition and increase farmer relations in northern, eastern and western parts of India. It proposes making dedicated marketing and extension teams from existing employees to focus on goals in these regions. It also suggests conducting market surveys, knowledge sharing between teams, and developing strategies based on field surveys to understand product performance and farmer expectations. The goal is for employees to realize the importance of extension activities in increasing sales and market share, helping the team achieve targets and outperform competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Aries Agro

    Limited Case
    Study
    BY M I B S I M S R T E A M :
    A K S H AY V I S H WA N AT H A N
    S E LW I N D S O UZ A
    Aries Agro Limited
    In house expertise
    Mineral nutrition
    Agromin and Chelamin
    Problem Statement
    To have a structured team in the north,eastern and
    western parts of the country
    To get a separate extension team for in the above
    mentioned regions without increasing costs
    Problems Faced in Nothern,
    Eastern and Western Parts
    Lack of market presence
    Increasing competition
    Decrease in farmer relations
    Low returns per person employed
    Comparisons of Roles
    MARKETING TEAM EXTENSION TEAM

    Pricing of products
    Concept penetration/ concept selling
    Costing of products
    Conduction of concept campaigns keeping in mind
    Market survey
    farmers perspective
    Brand promotion activities
    Field survey
    Launching schemes/ discounts/ conducting flash sales
    Strategies designing
    Product campaigns
    Extension reviewing etc
    New product launch etc.
    Strategies to be
    followed
    Conduct a general meeting with the existing market
    team in the northern, Eastern n western region one
    by one and get their inputs
    Show them the statistics of the success of the
    southern region teams of the company due to the
    presence of dedicated marketing and extension
    teams over there
    Invite the heads of marketing and extension teams
    in the southern region to provide knowledge sharing
    to the teams in northern, Eastern and western
    regions
    Divide the team in the northern, Eastern and
    western regions to conduct market survey and field
    survey simultaneously, and help them to understand
    how improving the relations with farmers and
    Develop strategies based on field survey to
    understand our product reach,the performance of
    competitor product and expectations of farmers
    Provide a adhoc plan assigning the team members a
    set of activities to do in order to improve relations
    with farmers and gain their perspective By doing all
    these, the employees will attain self realization of
    the importance of extension activities to increase
    sales, thus increasing the market share. It will also
    help the team achieve their sales target and
    outperform by focusing on extension activities
    Make dedicated marketing and extension teams so that
    both teams are focussed on their goals from the existing
    teams by bifurcating them equally
    By telling the team why the restructuring is done so that a
    proper sense of purpose is felt by the team members for
    working.
    Since Maharashtra is has the highest revenue as per the
    data given ie 25.66 Cr (16.24% of Market share) proper
    focus to be given by restructuring the teams both in
    marketing and extension teams.
    Since 1200 employees are employed year long they also
    should be restructured in different functions to have a
    structured organization.
    Conclusion
    By doing all these, the employees will attain self
    realization of the importance of extension
    activities to increase sales, thus increasing the
    market share. It will also help the team achieve
    their sales target and outperform by focusing on
    extension activities
    Thank You

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