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Pros and Cons of Group Interview: Student: Alfredo Carlos Teacher: Raisi

The document discusses the pros and cons of using focus group interviews as a data collection method for research. Focus groups involve moderated group discussions to gather opinions on a topic from a targeted sample population. While focus groups can provide rich data quickly from interactions, they present challenges such as less researcher control over the discussion and difficult data analysis.

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Davisson M. Francisco
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13 views6 pages

Pros and Cons of Group Interview: Student: Alfredo Carlos Teacher: Raisi

The document discusses the pros and cons of using focus group interviews as a data collection method for research. Focus groups involve moderated group discussions to gather opinions on a topic from a targeted sample population. While focus groups can provide rich data quickly from interactions, they present challenges such as less researcher control over the discussion and difficult data analysis.

Uploaded by

Davisson M. Francisco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Student: Alfredo Carlos

Teacher: Raisi

Dominic

Pros and cons of group interview


introduction
What is A Focus Group?
According to University of Baltimore(2014)

Focus Group (FG) is a type of in-depth interview,


during the data collection stage of a research
project.

The researcher invites informants whose


characteristics represent those of the target
research population, and collect data by
engaging the participants in conversations.
Pros

There are several advantages in using focus group interview:


Considerable opportunity to probe answers

Can yield richer data than survey about the complexities of


thoughts and behavior

Itgenerates opportunity to collect data from the group


interaction

It gives speed in the supply of the results

It allows a relatively large sample size for a qualitative study


Cons

There are, however, disadvantages in using focus


group interview:

Theresearcher has less control over the data


generated

The data may be difficult to analyze

The interviewer must have good interview skills

Assembling a group may require additional resources


conclusion
Focus groups are a data collection method. Data
is collected through a semi-structured group
interview process. Focus groups are moderated
by a group leader. Focus groups are generally
used to collect data on a specific topic.

The questions asked in a focus group are similar


to those asked in an one-on-one interview.
Bibliography
University of Baltimore(2014) The Focus
Group, a qualitative research method.
Avaliable from: www.google.com/NCPI%20-
%20Student%20Assessment%20Toolkit
%20(1). acessed: 25th October 2016.

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