Topic 1 - Introduction
Topic 1 - Introduction
CULTURAL
DIVERSITY
CREDIT (S): 2
LECTURER: MDM. RUMIZI
BT ABD MANAF
DTR 6012
CULTURAL DIVERSITY
TOPIC 1
INTRODUCTION TO CULTURAL DIVERSITY
COURSE LEARNING OUTCOME
Explain the concept of cultural diversity
and workplace diversity in tourism and
hospitality industry
Discuss about the management and
issues of cultural diversity in tourism
and hospitality industry
Study the impact on cultural diversity in
tourism and hospitality industry
What you can realize from this
photo?
What you can
realize
from this photo?
Would you like to live/work in a place
where everyone:
Is the same?
(Homogeneous)
or
Is different?
(Heterogeneous)
CULTURAL DIVERSITY
CULTURE DIVERSITY
theset of common beliefs and Diversityrelates to
practices that a person shares with a
group (Robins et al., 2006) individuals and groups with
different socioeconomic
Thevalues, beliefs, attitudes, backgrounds and physical
languages, symbols, rituals, capabilities who engage in
behaviors and customs unique to a
particular group of people and that
a variety of languages
are passed down from generation to
generation Peopleof all ages, genders,
Cultural
identity is how people
races, ethnicity and sexual
recognize where they belong orientation
Diver
s ity
DIVERSITY ARE VARY OF:
gender identity
human characteristics geographic background
Ideas
language(s) spoken
world-views marital/partnered
Age status
Experience physical appearance
disability (mental, political affiliation
learning, physical) race
economic background religious beliefs
Education sexual orientation
Ethnicity veteran's status.
Cultural Diversity In Tourism &
Hospitality
Globalization and internationalization is
current trends.
It makes people moving work and live
with people with diverse backgrounds.
Cultural diversity also can create
conflict.
In hospitality industry, has great
dimension of cultural diversity from
staff, guest and tourist.
Cultural Diversity In Tourism & Hospitality
Cultural Diversity In Tourism &
Hospitality
Tourism and hospitality organizations
will work in very complex multicultural
tourism environment.
They must understand the perception of
culture and the role of national culture
and how impact to tourist behavior.
The organization responsible to reduce
gap of cultural distance in workplace.
IMPORTANCE OF CULTURAL
DIVERSITY
CD Importance to companies for LONG TERM value.
Hospitality industry its growing .
Expand ability to speak in different language..
Able to understand and more respect others religion and
belief
Have mutual respect
Increase creativity and more exciting
New attitudes and have different sight of view
Conflict resolution- minimize potential conflict.
Great Business reputation- build trust from customer
Job promotion
Increase exposure and knowledge
THE TYPES OF CULTURE:
1. CORPORATE CULTURE
Theterm Corporate culture widely used in
research professionals and managers in many
organization all over the word especially in Japan
and Americans.