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Visit To A Mall

This document summarizes a study conducted on shopping mall visits in Ludhiana, India. Key findings include that customers prefer malls with a variety of stores and quality products, as well as entertainment options like movies and restaurants. Location and accessibility are also important factors, with customers wanting malls in convenient, non-crowded areas. Different age groups have varying visit frequencies and purchase behaviors. Promotional schemes can influence purchases. The study was limited by its focus on one city and some customers declining to participate fully. Suggestions include refreshing mall layouts and offerings regularly to avoid boredom, and conducting promotions on weekdays.

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Saurabh Dwivedi
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67 views22 pages

Visit To A Mall

This document summarizes a study conducted on shopping mall visits in Ludhiana, India. Key findings include that customers prefer malls with a variety of stores and quality products, as well as entertainment options like movies and restaurants. Location and accessibility are also important factors, with customers wanting malls in convenient, non-crowded areas. Different age groups have varying visit frequencies and purchase behaviors. Promotional schemes can influence purchases. The study was limited by its focus on one city and some customers declining to participate fully. Suggestions include refreshing mall layouts and offerings regularly to avoid boredom, and conducting promotions on weekdays.

Uploaded by

Saurabh Dwivedi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Visit To A Mall

Submitted To: Lect. Gaurav Goyal

Submitted By:Harnam Kaur


Anshu Kashyap
Gaganpreet Kaur
Simranpreet Kaur
Amandeep Kaur
Mangat
Introduction
Retailing as a
concept is not new
in india.
It is only during the
recent past that
indian retail sector
is witnessing a
process of change
and piosed to
undergo dynamic
transformation.
India is now
developing into a
retail power.
Traditional Retail Formats
Indian retail sector is
controlled by
traditional and
unorganized formats.
The traditional
kirana shops still
enjoy the leadership
and commanding
position in retail
trade.
These are
independent stores
and mostly run by
family members.
Organized Forms Of
Retailing
The last decade has
witnessed dynamism in
Indian retail sector.
Retailing has emerged as
one if the most important
sectors of Indian economy
since 1990s.
A large number of retail
formats have come in force
offering a wide spectrum
of merchandise and
services.
Various new and improved
forms of retailing like
departmental stores ,
supermarket , hypermarket
and even up market are
no longer a dream.
Court
Afood courtis generally
an indoor plaza
orcommon areawithin a
facility that is contiguous
with the counters of
multiple food vendors
and provides a common
area for self-serve dining.
Food courts may be found
inshopping malls,
airports, and parks.
In various regions (such
as Asia, America and
Africa), it may be a
standalone development.
In some places of
Objectives
Objectives
To analyze the
buying behaviour
pattern vis--vis
demographic of the
consumer in
shopping malls .
To examine the
percantage
translation of
footfaal into actual
purchase behaviour
and factors
affecting it.
To study the effect
of location while
deciding on a
shopping mall.
Scope Of Survey
The survey was
restricted to the
city of Ludhiana
having a large
consumer base.
Two shopping
malls WESTEND
MALL and MBD
NEOPOLIS were
selected to be the
part of the survey
conducted.
Tools For The
Questionnaire
A structured
questionnaire having
close ends and open-
ended questions will
form the primary
data collection tool
from the respective
respondents.
The secondary data
for the study
consisits of
magazines , research
journals and
internet.
Major
Findings
1.Merchandizing
o The number of stores and
products may variety is very
important but not enough to be a
differentiating attribute because
almost all the malls have similar
merchandizing assortments.
People want malls to reflect their
own styles besides this they
want stores to rejuvenate
themselves because they get
bored quickly.
o From our analysis it seems that
people usually want that there
should be quality products as
well as in addition to clothing,
footwear and restaurants and
multiplexes variety of stores like
magazines store , gift shop ,
accessories should be present
within the shopping malls.
o Quality of products was cited as
an ideal shopping attribute , as
well as one of the major reasons
for not visiting a specific mall
retail outlet.
2.Entertainment
o It is well said that shopping
malls are places where
people can socialize with
friends & family , enjoy
entertainment , watch
movies comfortably , shop
at variety of stores or solve
their loneliness or other
psychological stress.
o Presence of different kinds
of speciality entertainment
facilities like snooker ,
bowling , movie theatre etc.
has a vital importance for
the attraction of
participants.
o People want things like
sport centres , dance clubs ,
restaurants and caf.
3.Location And Accessibility
o There is lot of
competition in this
shopping mall business.
o A large number of malls
are coming up in cities in
the future.
o Most of the customers
feel that the environment
and vicinity around the
malls should be good so
that it is comfortable for
them to visit the place.
o People dont like to visit
a specific retail outlet as
most of them are
present in the crowded
areas of the city.
4.Buying Behaviour

Different types
of people visit
shopping mall. It
is not always
that they will
buy. People in
Ludhiana
frequently buy
when they visit a
mall followed by
centeroroperations

5.Control Room
control center(OCC) is
a room serving as a
central space where a
large physical facility or
physically dispersed
service can be
monitored and
controlled.
Control rooms have
been used by the
military and by large
industrial plants.
Control rooms for vital
facilities are typically
tightly secured and
inaccessible to the
general public.
Multiple
electronic displaysand
control panelsare
usually present, and
6.Promotional Schemes
Sales promotionis
one of the seven
aspects of
thepromotional mix.
Many retailers put
many promotional
schemes so that
consumer gets forced
to buy their products.
For Example:There
could be 35% off or
40% off on the
purchasing of
products as shown in
pictures at the right
side.
Many brands use to
put offer BUY ONE
People visiting mall according to their age
groups

<20 20- 30- 40- >50


30 40 50
Once in a 5 3 4 4 2 18
week
Once in a 10 28 3 7 4 52
month
Twice in a 7 2 9 2 1 21
month
Once in 2 3 2 1 1 9
three
months
24 36 18 14 8 100
Occupation Vs buy purchase behaviour
Different activities in which different age
groups like to engage
Limitations
Due to the time and cost
contraints The study
cannot be generalized to
the other parts of the
state as only Ludhiana was
selected for performing the
survey and this might not
be true representatives of
the whole universe of
punjab.
Above this some of the
customers were not
cooperative.
Cooperative enough at the
time of survey, as they
were in the shopping mood
and the need to fill the
questionnaire was found
disturbing by them..
Suggestions
Malls should rejuvenate its layout
from to time as there is a
tendency that people get bored
people get bored after frequent
visits.
Malls should catch up with the
changing new trends.
Special promotional activities
should be conducted on weekdays
to avoid rush on weekends , so as
to increase the number of
footfalls in the weekdays.
Shopping malls should not only be
located in a good locality but also
near the cities so that people of
every age groups has access to it.
Shopping malls should have big ,
easy and comfortable parking
area.
In addition to high price and
branded stuff low price products
should also be kept thus targeting
customers of every class but no
compromise should be made on
quality.
Conclusion
The information thus collected
from the respondents of the
study presented the prevailing
situation of shopping malls in
Ludhiana. Because of the
changing consumer moods ,
increasing purchasing power
and more frequent visits of
teenagers , entrepreneurs
have developed new formats
for providing merchandize and
services ranging through the
shopping malls that attracts
them .
It was observed that
there are big players sharing
the youth fashion-pie and
have carved themselves as
permanent stop providers for
the customers . Whatever the
clothing or style they want,
whatever accessories to go
over, being hip hop or just
playing casual, good retailers
will provide them all.

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