Hyundai

ectsupply chain Management - eng
preface
Hyundai
is the 4th largest leading

manufacturer company in the world.
This presentation covers about the the
company mission ,vision ,Market
segmentation, market analyses, core values
and all other important factors like strategy
and corporate social responsibility .
Punch line Of Hyundai Motor

Comany
Company Profile
TheHyundai Motor Company was founded in 1967 and, along with

its 32.8% owned subsidiary, Kia Motors, together comprise
theHyundai Motor Group, which is the world's fifth largest automaker
based on annual vehicle sales in 2016.
In 2008, Hyundai Motor (without Kia) was ranked as the eighth
largest automaker.As of 2016, the Company sold over 4.4million
vehicles worldwide in that year,and together with Kia, total sales
were 7.12 million.
Hyundai is currently thefourth largestvehicle manufacturer in the
world.
Hyundai operates the world's largest integrated automobile
manufacturing facility[inUlsan,South Korea, which has an annual
production capacity of 1.6million units.
The company employs about 75,000 people worldwide. Hyundai
vehicles are sold in 193 countries through some 6,000dealerships
andshowrooms.
Vision and mission
VisionAt this very moment, It is developing eco-friendly and

human-oriented technologies
for the future and setting up optimized global management
systems in order to provide
the best experience to its customers.
Mission-
To create exceptional automotive value for our

customers by safety, quality and efficiency. With our
diverse team, we will provide responsible stewardship
to our community and environment while achieving
stability and security now and for future generations.
Research and development
Hyundai has 6 centres worldwide.

located in Korea (three offices)
Germany
,JapanandIndia.
Additionally, there is an American design
centre inCaliforniathat develops designs
for US markets.
Hyundai Corporate
Social Responsibility
As a slogan that summarizes the Companys

entire social contribution philosophy is
(Moving the World Together )
Expresses Hyundai Motor Companys desire

to make changes for the better together
with its neighbors through love and actions.
SWOT analysis of Hyundai

Strengths
1.
2.
3.
4.
5.
Excellence in vehicle safety and

design proven by many awards
The 6th highest automotive
brand reputation in the world
Effective research and
development (R&D) spending
resulting in new innovative cars
Low cost to drive and durable
cars
strong presence in Chinas
market
Weaknesses
1.
2.
3.
4.
Poor brand portfolio, leading to fewer

sales
Low presence in the strongest U.S.
vehicle market and no presence in
Japans vehicle market
Declining quality of companys
management
Product recalls damaging brand
reputation
Opportunities
Threats
1. Improving U.S. economy

2. Timing and frequency of new
model releases
3. Low fuel prices opening new
markets for Hyundai
1. Increased competition
2. Rising Korean Won exchange rates
3. Increasing government regulations
may raise the costs
Hyundai Logistics
Hyundai Logistics were established in
1988 where the headquarter located in
Seoul, South Korea. It is known for its
white trucks. As a group of Hyundai
Group, Hyundai Logistics is also operating
the logistics for Hyundai motor. They
provide inland trucking service, domestic
rail service, warehousing management
service and costing feeder services.
Moving represents the desire for continuous

change and development.
World represents the hopes and dreams of
the world.
Together represents the harmonious
partnership with society.
Core values
Hyundai Motor Company recognizes the

importance and impact that automobiles
have on society and mankind. It strives to
play a role that extends beyond being a
simple car manufacturer to become
customers lifetime companion. It will build
connections with customers by fulfilling its
vision to become a lifetime partner in
automobiles and beyond and participate in
working together for a better future as a
constituent of Hyundai Motor Group.
Vision 2020
Lifetime partner in automobiles and
beyond
Statement
Hyundai Motor Group established a new vision,
Together for a better future.
in order to fulfill its role and responsibility as a trusted
global firm. Hyundai Motor Company
defined its vision of being a Lifetime partner in
automobiles and beyond to come
one step closer to its customers and become their
beloved brand.
Competitors for hyundai

Biggest
competitor for Hyundai motors in

Canada is Ford
Toyota
Honda
GENERAL MOTORS
Market segmentation
Core competency of
hyundai
CHALLENGE-We refuse to be complacent,

embrace every opportunity for greater
challenge, and are confident in achieving our
goals with unwavering passion and ingenious
thinking.
COLLABORATION-We create synergy through a

sense of "togetherness" that is fostered by
mutual communication and cooperation within
the company and with our business partners.
Core competency of
hyundai
CUSTOMER-We promote a customer-driven corporate

culture by providing the best quality and impeccable
service with all values centered on our customers.
GLOBALITY-We respect the diversity of cultures and
customs, aspire to be the worlds best at what we do, and

strive to become a respected global corporate citizen.
PEOPLE-We believe the future of our organization lies in
the hearts and capabilities of individual members, and will

help them develop their potential by creating a corporate
culture that respects talent.
Conclusion
The overall analysis of Hyundai motors was

done well worth and I concluded that
Hyundai Motors is an overall strong
company that has founded strength and
expansion in their business. Hyundai motors
believes in hard work towards the society
and for the better future and build the trust
of the worldwide public/customers.
bibliography
Google
Wikipedia
Hyundaiindia.in
Worlwidehyundai.com
Hyundai facebook page
News Papers
Hyundai Case Study
Thank you

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ectsupply chain Management - eng

is the 4th largest leading

Punch line Of Hyundai Motor

TheHyundai Motor Company was founded in 1967 and, along with

Vision and mission

VisionAt this very moment, It is developing eco-friendly and

To create exceptional automotive value for our

Research and development

Hyundai has 6 centres worldwide.

As a slogan that summarizes the Companys

(Moving the World Together )

Expresses Hyundai Motor Companys desire

SWOT analysis of Hyundai

Excellence in vehicle safety and

Poor brand portfolio, leading to fewer

1. Improving U.S. economy

Moving represents the desire for continuous

Hyundai Motor Company recognizes the

Competitors for hyundai

competitor for Hyundai motors in

CHALLENGE-We refuse to be complacent,

COLLABORATION-We create synergy through a

CUSTOMER-We promote a customer-driven corporate

GLOBALITY-We respect the diversity of cultures and

customs, aspire to be the worlds best at what we do, and

the hearts and capabilities of individual members, and will

The overall analysis of Hyundai motors was

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