Cost and Revenue

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COST & REVENUE

Different Measures of Cost


Total Cost (TC) = FC+VC
Fixed Cost (FC) are costs that do not vary with
output. FC only are present in the short-run are
the result of fixed factors.
Variable Cost (VC) are costs that vary with
output. VC result from different levels of fixed
factors. All costs are VC in the long-run.
Mathematically, Total costs can be represented
as,

TC = FC +VC

Total Costs

TC
TVC

Costs (dollars)

Fixed Cost

Total
Cost

Variable Cost

TFC
Quantity
3

Marginal & Average costs:


Marginal Cost (MC) measures the cost of
producing another unit.
MC = Change in Total Cost
Change in Quantity Sold
MC= TC
Q
Average Cost (AC) measures the cost of a
typical unit of output.
Mathematically,
TC/Q = FC/Q + VC/Q
ATC = AFC +AVC

Marginal and Average Cost Curves:

Fixed
Quantity Cost
0
1
2
3
4
5
6
7
8
9
10

$
$
$
$
$
$
$
$
$
$
$

3.00
3.00
3.00
3.00
3.00
3.00
3.00
3.00
3.00
3.00
3.00

Variable Total
Costs
Costs

$
$
$
$
$
$
$
$
$
$

0.30
0.80
1.50
2.40
3.50
4.80
6.30
8.00
9.90
12.0

$ 3.30
$ 3.80
$ 4.50
$ 5.40
$ 6.50
$ 7.80
$ 9.30
$ 11.00
$ 12.90
$ 15.00

Marginal
Costs

$
$
$
$
$
$
$
$
$
$

0.30
0.50
0.70
0.90
1.10
1.30
1.50
1.70
1.90
2.10

Revenue

Revenue is the money


payment received from the sell of
a commodity.

Types of Revenue
1. Total Revenue
2. Average Revenue
3. Marginal Revenue

Total Revenue
TR is defined as the total or aggregate of
proceeds to the firm from the sale of a
commodity.
Symbolically,
TR = P X Q
P = Price
Q = Quantity

Average Revenue
Average Revenue is the revenue per unit of
output sold.
Symbolically,
AR = TR
Q
Or, AR = P X Q
Q
Or, AR = P
AR is always identical with the price.

Marginal Revenue
Marginal Revenue is the revenue received by selling one
extra unit of output.
OR
Marginal Revenue is the addition made to total revenue
when one more unit of output is sold.
MR = Change in Total Revenue
Change in Quantity Sold
MR = TR
Q

Graphical presentation of TR, AR,


MR under Perfect Competition
Revenue
50

TR

40
30
20
10
0

P=AR=MR=d
1

4 5

Quantity

Graphical presentation of TR, AR,


MR under Imperfect Competition
TR

TR is maximum
TR

O
AR/MR

MR=0
MR

AR

Optimal production
Optimal production(in terms of
maximizing profits) occurs when the
marginal cost of an additional input is
exactly equal to the marginal revenue
received in response.

'Economies Of Scale
Economies of scale is the cost advantage that arises with
increased output of a product.Economiesof scale arise
because of the inverse relationship between the quantity
produced and per-unit fixed costs.
Economies of scale can be classified into two main
types:Internal arising from within the company;

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