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Payal Pratap: Pratap' For The Indian Woman Who Is Modern

Payal Pratap is an Indian women's clothing label founded in 2010 that draws inspiration from Indian traditions and cultures. The brand believes in timeless elegance and craft-based designs that feature intricate embroidery and draw from different regions' rich heritages without following fashion trends. Payal Pratap considers India as its creative canvas and aims to create modern lines in vibrant colors for urban Indian women. Payal was named a runner-up for the Vogue Fashion Fund award in 2012.

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121 views31 pages

Payal Pratap: Pratap' For The Indian Woman Who Is Modern

Payal Pratap is an Indian women's clothing label founded in 2010 that draws inspiration from Indian traditions and cultures. The brand believes in timeless elegance and craft-based designs that feature intricate embroidery and draw from different regions' rich heritages without following fashion trends. Payal Pratap considers India as its creative canvas and aims to create modern lines in vibrant colors for urban Indian women. Payal was named a runner-up for the Vogue Fashion Fund award in 2012.

Uploaded by

RAHUL16398
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Payal

Pratap

A design graduate from NIFT Delhi in 1994,


In 2010 she launched her own label - Payal
Pratap for the Indian woman who is modern,
independent, yet deeply rooted in tradition at
the same time. The Brand believes in timeless
elegance, rustic exuberant creations and is
craft based, adorning the rich cultural heritage
of different regions which do not follow a
fashion trend in particular. Ethos of the Brand
lies in texturing, patchwork and using intricate
embroidery detailing.
Payal Pratap considers India as a canvas,
creating a modern Indian line in rich and
vibrant colors for todays urban woman.
Payal was declared the runner up in the Vogue
Fashion Fund 2012.

COLLECTIO
NS :

The collection refers to and borrows freely from the romance


and proportion of chintz printing, a technique from the 17th
and 18th century which became a favorite dress making fabric
in Europe and fueled the growth of the chint printing
karkhanas of North India.
New embroidery techniques and a modern take on Chintz.
Floral motifs interpreted for todays urban Indian woman.
Harmoniously chaotic patchwork prints, an exploration in
juxtaposing solids with prints, embroidery with print, color

Spring Summer
2015
Banks of the
The collection has natural fabrics, net cutwork jacquards
woven incorporating
ancient eastern European motifs. There
Danube

are historical and architectural references in the


ornamentation, used as decorative art in the bold mosaic
prints. The ensembles are peppered with handloom woven
stripes, all over embroideries and pixilated prints imparting
The silhouettes comprise of tiered and layered skirts and
a language that is unique and refreshing.
dresses, peasant shaped sleeves, gathered hems creating
diaphanous volume in sheer and lightweight summer fabrics.
Empire waistline gathered silhouettes, the maxi dress and maxi
skirt share prominence with drawstring gathered salwar pants
and the stylized zuave. Cropped gilets and graphic embroidered
sheath dresses. Corseted upper bodices with
languorous
Like
the great river,
The colours
bottoms.
this collection flows
range from
with a refreshing
floral white,
insight, it is classic
cyan blue, deep
yet unique in all that
sea coral to
it attempts to
carnation pink,
encapsulate and
mint green and
showcase.
wild berry.

Spring Summer
2016
flare
VINTAGE
Strong prints, fit and
silhouettes, ROSE
pleated skirts,
jumpsuits, halter necks and structured dresses recreated in a

contemporary context, while retaining the element of classic


glamour.
Cross
stitch embroideries, a signature staple from the brand
reappear in this collection and pixilated cross stitch prints
take this story forward. Digital and graphic thread
embroideries creating a 3D effect have been used in garment
engineered motifs. Dupions, chanderis, crepes and
georgettes
aregradually
fabrics that
have into
beena extensively
employed.
The collection
evolves
softer pastel
palette in
tonal octaves keeping the silhouettes fluid, a reflection of the
carefree woman of today.
A flower unplucked is but left to the falling, And nothing is
gained by not gathering roses.

ARPER'S BAZAAR MARCH 2015

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