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Getting Started With Electronic Commerce

This document discusses electronic commerce (ecommerce) and its key aspects. It provides several definitions of ecommerce, including that it involves the exchange of digitized information between parties using technology. The document outlines different perspectives on ecommerce from authors Rayport, Jaworski, Kalakota and Winston. It also discusses the role of the internet and world wide web in enabling ecommerce through services like email, newsgroups, internet phone calls and domain name systems. Finally, it provides an assignment on analyzing features, impacts, benefits/limitations and barriers of ecommerce.

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Catherine Flores Jimenez
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55 views17 pages

Getting Started With Electronic Commerce

This document discusses electronic commerce (ecommerce) and its key aspects. It provides several definitions of ecommerce, including that it involves the exchange of digitized information between parties using technology. The document outlines different perspectives on ecommerce from authors Rayport, Jaworski, Kalakota and Winston. It also discusses the role of the internet and world wide web in enabling ecommerce through services like email, newsgroups, internet phone calls and domain name systems. Finally, it provides an assignment on analyzing features, impacts, benefits/limitations and barriers of ecommerce.

Uploaded by

Catherine Flores Jimenez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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LECTURE 1

CHAPTER 1:
Getting Started with
Electronic Commerce

What is Ecommerce?

Rayport and Jaworski


It is about exchange of digitized
information between parties.
It is technology-enabled.
It is technology-mediated.
It includes intra and interorganizational activities that support
the exchange.

Kalakota and Winston


COMMUNICATION PERSPECTIVE
eCommerce is the delivery of
information products or services, or
payments over telephone lines,
computer networks or by any other
electronic mean

Kalakota and Winston


BUSINESS PROCESS PERSPECTIVE
eCommerce is the application of
technology toward the automation of
business transactions and workflow.

Kalakota and Winston


SERVICE PERSPECTIVE
eCommerce is a tool that addresses
the desire of firms, consumers and
management to cut services cost.

Kalakota and Winston


ONLINE PERSPECTIVE
eCommerce provides the capability
of buying and selling products and
information on the internet and other
online services

E-Commerce or Electronics Commerce

- is a methodology of modern
business which addresses the need of
business organizations, vendors and
customers to reduce cost and
improve the quality of goods and
services while increasing the speed
of delivery.

THE INFORMATION
SUPERHIGHWAY AND THE
WORLD WIDE WEB
The backbone of the information

superhighway and e-commerce is the


Internet.
The Internet is a collection of millions of
computers and network systems of all
sizes.
The Internet started in 1969 as a U.S.
Defense Department Advanced Research
Projects Agency project called ARPANET.

THE INFORMATION
SUPERHIGHWAY AND THE
WORLD WIDE WEB
ARPANET evolved into the National Science

Foundation Network (NSFNET) in 1987.


NSFNET is considered the initial Internet
backbone.
The term Internet was derived from the
term internetworking, which signified the
networking of networks.

DOMAIN NAME SYSTEMS


Domain names are unique identifiers of computer or

network addresses on the Web. The following are


examples of domain names:
They come in two forms: English-like names and numeric
or Internet Protocol (IP) addresses.
The Internet Corporation for Assigned Names and
Numbers (ICANN) is a nonprofit corporation that assigns
and keeps track of these addre
IP addresses are less convenient because numbers are
harder to remember. The English-like names are
electronically converted to IP addresses for routing
(transferring information from one network to the other
network). Domain names are used in universal resource
locators (URLs) to identify particular web pages.sses.

Organizational Domains (Generic TopLevel Domains)

.com

.
edu
.int
.
gov
.org

Commercial organizations (e.g., Microsoft)


Education and academic organizations
International organizations
Government organizations
Other organizations such as research and
nonprofit

Sample Geographic Domains: Country


Code Top-Level Domains

.au

Australia

.ca

Canada

.fr

France

.uk

United Kingdom

.ph

Philippines

.va

Vatican

INTERNET SERVICES THAT SUPPORT ECOMMERCE


ELECTRONIC MAIL
E-mail is one of the most popular services available on the
Web
Confirmations can be sent using e-mail, and also many
business communications can be effectively performed
using e-mail.
E-mail is fast and will get to the recipients computer in a
matter of seconds or minutes.

INTERNET SERVICES THAT SUPPORT ECOMMERCE


NEWSGROUPS AND DISCUSSIONS
The Internet brings together people with diverse

backgrounds and interests.


Discussion groups that share opinions and ideas facilitate
this. Every person in a discussion group can post messages
or articles that can be accessed and read by others in the
group. Newsgroups can be established for any topic or
hobby and they allow people to get together for fun and
entertainment or for business purposes.
For example, you may join a newsgroup that is interested in
ancient civilization. Or you may join a newsgroup that can
help you to write and debug a computer program in a
specific programming language. Newsgroups can serve as
an effective advertising medium in e-commerce
environment.

INTERNET SERVICES THAT SUPPORT ECOMMERCE


INTERNET PHONE
Internet telephony is the use of the Internet rather

than the traditional telephone company


infrastructure and rate structure to exchange
spoken or other telephone information. Because
access to the Internet is available at local phone
connection rates, an international or other longdistance call will be much less expensive than
through the traditional calling arrangement. This
could be a major cost savings for an e-commerce
site for offering hotline services, help desk, and so
forth.

ASSIGNMENT:
Features of Electronic Commerce
What is the impact of electronic commerce?
Benefits and Limitations
Barriers to ecommerce.
Seven unique features of e-commerce technology.

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