Scribd Logo
Upload

Welcome to Scribd!

  • 37 views

    Brand Share of 150Cc Bikes

    Uploaded by

    itisha
    Bajaj Auto dominated the 150cc bike market in India in 2016 with a market share of over 60% and sales of over 1.25 lakh units of its Pulsar 150cc model. Yamaha was second with over 57,000 units sold, while Hero MotoCorp was a distant third with 22,000 units. Honda saw increased sales of its CB Unicorn 160 model which helped push its overall segment share to over 3,000 units in this category. The top selling 150cc models were the Bajaj Pulsar 150, followed by the TVS Apache 160 and Yamaha FZ, with the Honda CB Hornet 160R seeing the highest year-over-year growth of

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Brand Share of 150Cc Bikes

    Uploaded by

    itisha
    37 views16 pages
    Bajaj Auto dominated the 150cc bike market in India in 2016 with a market share of over 60% and sales of over 1.25 lakh units of its Pulsar 150cc model. Yamaha was second with over 57,000 units sold, while Hero MotoCorp was a distant third with 22,000 units. Honda saw increased sales of its CB Unicorn 160 model which helped push its overall segment share to over 3,000 units in this category. The top selling 150cc models were the Bajaj Pulsar 150, followed by the TVS Apache 160 and Yamaha FZ, with the Honda CB Hornet 160R seeing the highest year-over-year growth of

    Original Description:

    New Microsoft Office PowerPoint Presentation

    Original Title

    New Microsoft Office PowerPoint Presentation

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Bajaj Auto dominated the 150cc bike market in India in 2016 with a market share of over 60% and sales of over 1.25 lakh units of its Pulsar 150cc model. Yamaha was second with over 57,000 units sold, while Hero MotoCorp was a distant third with 22,000 units. Honda saw increased sales of its CB Unicorn 160 model which helped push its overall segment share to over 3,000 units in this category. The top selling 150cc models were the Bajaj Pulsar 150, followed by the TVS Apache 160 and Yamaha FZ, with the Honda CB Hornet 160R seeing the highest year-over-year growth of

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    37 views16 pages

    Brand Share of 150Cc Bikes

    Uploaded by

    itisha
    Bajaj Auto dominated the 150cc bike market in India in 2016 with a market share of over 60% and sales of over 1.25 lakh units of its Pulsar 150cc model. Yamaha was second with over 57,000 units sold, while Hero MotoCorp was a distant third with 22,000 units. Honda saw increased sales of its CB Unicorn 160 model which helped push its overall segment share to over 3,000 units in this category. The top selling 150cc models were the Bajaj Pulsar 150, followed by the TVS Apache 160 and Yamaha FZ, with the Honda CB Hornet 160R seeing the highest year-over-year growth of

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    BRAND SHARE OF 150CC BIKES

    2016

    26

    Engine > 125CC but less

    2015-16

    than or equal t0 150CC


    Bajaj Auto

    1,25,504

    India Yamaha Motor

    57,764

    Hero MotoCorp

    22,671

    Honda Motorcycles &


    Scooter India

    3,032

    Suzuki Motocycle India

    102

    TOTAL

    2,08,964

    27

    in this category, it did not add new products to its Apache


    portfolio. Bajaj Auto, on the other hand, added a slew of
    new products to gain market share over the last 36-42
    months.
    TVS Motors market share, which stood at 53 percent in the
    domestic volumes of this category in 2014-15, now has
    been reduced to 38.27 percent, all thanks to its new rival
    Hondas CB Unicorn 160.
    A close look at the 2016 numbers point out that HMSI is
    inching towards TVS Motors volume.
    TVS Motor sold 64,848 Apache bikes as compared to 45,278
    units sold in Q1 FY2015. Following the South Indian
    company is Honda, which has sold only 8,422 units less
    despite being a new entrant.
    Rolling out new models has worked in favour of Bajaj Auto,
    which has sold 31,375 units in the same period, posting a
    YoY growth of 26.96 percent. Models positioned under the
    Pulsar brand have sold a total of 25,991 units in 2016 as
    against 22,150 units sold in 2015.
    Suzukis Gixxer, as mentioned above, is another success
    28
    story in this category.

    MODEL SHARE OF 150CC BIKES


    2016

    29

    30

    150cc Bike Sales In January 2016


    The Pulsar continues to rule followed by the TVS Apache on
    the second spot
    The Yamaha FZ remains in the third place while the Bajaj
    Avenger 150 registered a growth of 70.26%
    The highest growth is achieved by the Honda CB Hornet
    160R at 175.25%
    The Hero Achiever, Xtreme along with the Bajaj Discover and
    CB Unicorn 160 lost the race.

    31

    Price List

    32

    MODEL

    PRICE

    Pulsar 150 AS

    Rs.79,500
    (ex-showroom Delhi)

    Yamaha Fazer

    Rs. 83,850
    (ex-showroom, Delhi)

    Honda CBR 150

    Rs. 79,900
    Single Disc
    Rs. 84,400
    Dual Disc with CBS

    Yamaha FZ s Fi (ver
    2.0)

    Rs.79,596
    (ex-showroom, Delhi)

    Honda CB
    Hornet(160R)

    Rs. 84,783

    Hero Extreme

    Rs.69000 to 78000

    TVS Apache RTR 160

    Rs.72,344
    (ex-showroom, Delhi)

    Bajaj V15

    Rs.69,141
    33

    UPCOMING 150CC BIKES


    2016-18
    34

    Yamaha YZF R15 V3


    Yamaha M-Slaz (Xabre)

    Expected Launch: Later in


    2016

    Expected Launch: Later in 2016

    35

    Yamaha MT 15

    Bajaj Pulsar
    150NS

    Expected Launch:Mid of
    2016

    Expected
    Launch:Dec,2017
    36

    Honda CX-01

    Benelli TNT 15

    Expected Launch:Jul,2017
    37

    Advertisments

    38

    Bajaj Pulsar 150 AS


    The adventure never stops
    Indias most powerful 150cc bike
    AS-Adventure Sport
    The advertisement talks about:
    Power
    Thrill
    Adventurous rides

    39

    40

    Yamaha Fazer
    FOR SOME, ONE LIFE IS ENOUGH
    A TOURERS LIFE IS ON ROAD
    Open your heart to the touring spirit
    Revs your heart
    The advertisement talks about:
    Travelling to anywhere
    The bike is for those who love travel
    or fulfil their dreams of travelling
    41

    You might also like