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    Mang Inasal 4 Ps OCT0216

    Uploaded by

    Nicole
    The document summarizes the 4 P's marketing plan for a new chicken inasal food stall called Mang Inasal. It provides background on the company, which was started in 2003 and is now part of Jollibee Foods Corporation. For products, Mang Inasal will serve chicken inasal thighs, legs, breasts and wings with unlimited rice. Pricing was determined to be SGD 4 based on cost analysis. The stall will be located at Newton Circus Food Centre in Singapore. Promotion will include flyers, banners on the MRT, and word of mouth. Financial projections estimate first year net income of SGD 35,654 based on projected monthly sales growth.

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    © All Rights Reserved
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    Mang Inasal 4 Ps OCT0216

    Uploaded by

    Nicole
    8K views12 pages
    The document summarizes the 4 P's marketing plan for a new chicken inasal food stall called Mang Inasal. It provides background on the company, which was started in 2003 and is now part of Jollibee Foods Corporation. For products, Mang Inasal will serve chicken inasal thighs, legs, breasts and wings with unlimited rice. Pricing was determined to be SGD 4 based on cost analysis. The stall will be located at Newton Circus Food Centre in Singapore. Promotion will include flyers, banners on the MRT, and word of mouth. Financial projections estimate first year net income of SGD 35,654 based on projected monthly sales growth.

    Original Description:

    Mang Inasal Marketing Plan

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    The document summarizes the 4 P's marketing plan for a new chicken inasal food stall called Mang Inasal. It provides background on the company, which was started in 2003 and is now part of Jollibee Foods Corporation. For products, Mang Inasal will serve chicken inasal thighs, legs, breasts and wings with unlimited rice. Pricing was determined to be SGD 4 based on cost analysis. The stall will be located at Newton Circus Food Centre in Singapore. Promotion will include flyers, banners on the MRT, and word of mouth. Financial projections estimate first year net income of SGD 35,654 based on projected monthly sales growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8K views12 pages

    Mang Inasal 4 Ps OCT0216

    Uploaded by

    Nicole
    The document summarizes the 4 P's marketing plan for a new chicken inasal food stall called Mang Inasal. It provides background on the company, which was started in 2003 and is now part of Jollibee Foods Corporation. For products, Mang Inasal will serve chicken inasal thighs, legs, breasts and wings with unlimited rice. Pricing was determined to be SGD 4 based on cost analysis. The stall will be located at Newton Circus Food Centre in Singapore. Promotion will include flyers, banners on the MRT, and word of mouth. Financial projections estimate first year net income of SGD 35,654 based on projected monthly sales growth.

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    Mang inasal 4 Ps

    Group members:
    Panlilio, Rose Ann M.
    Pascual, Vero T.
    Pineda, Queenie N.
    Reyes, Maristel
    Reyes, Nicole S.

    Company Background
    The company was started by Edgar J. Sia II, at
    twenty six years of age, opening the first Mang
    Inasal branch in Decemberr 2003 at the
    Robinsons Mall Carpark in Iloilo City.

    In October 2010, 70 percent of Mang Insals


    stakes were acquired by Jollibee Foods
    Corporation (JFC), for 3 Billion ( SGD
    87,514,585.76)

    Mang Inasal has over 450 branches

    Product

    Chicken

    Inasal Thigh and Leg Part

    Chicken Inasal Breast and Wing Part

    serve with unlimited rice

    Price
    Offering Chicken Inasal for only SGD 4
    computations:

    Recipe of Chicken Inasal


    Ingredients

    Price per piece

    Chicken Inasal

    SGD 0.58

    Garic

    SGD 0.03

    Lemongrass

    SGD 0.09

    Coconut Vinegar

    SGD 0.15

    Lemon Juice

    SGD 0.23

    Salt

    SGD 0.01

    Brown sugar

    SGD 0.20

    Lemon soda

    SGD O.23

    Grown black pepper

    SGD 0.09

    Basting sauce :

    Price per piece

    Annatto oil

    SGD 0.15

    Margarine

    SGD 0.26

    Salt

    SGD 0.01

    Lemon juice

    SGD 0.23

    For rice:
    Per kilo rice (20/5)

    SGD 0.12

    Total

    SGD 2.39

    UNIT COST:

    = 2.39 X 100 pieces = 239/100 = SGD


    2.39

    Expenses

    Monthly

    Yearly

    Rent

    SGD 2,577.74

    SGD 30,932.88

    Utilities

    SGD 299.74

    SGD 3,596.88

    Cleaning fees

    SGD 599.47

    SGD 7,193.64

    Chef/cooked

    SGD 1,698.51

    SGD 20,382.12

    Kitchen staff

    SGD 1,698.51

    SGD 20,382.12

    Cashier

    SGD 999.36

    SGD 11,992.32

    Service crew

    SGD 1,498.69

    SGD 17,984.28

    Total

    SGD 9,372.01

    SGD
    112,464.24

    Overhead cost and other expenses :


    SGD 112,464.24/9,372.01 = SGD 0.35
    Direct Labor
    SGD 5,895.06/9,372.01 = SGD 0.02
    Product price 2.39 + 0.35 + 0.02 = SGD 2.76
    Mark up (50%)
    2.76 + 1.38 = 4.14 = SGD 4

    Place
    Newton Circus Food Centre, Singapore

    Lively market with numerous food stalls


    offering Singaporean and International flavors.

    Promotion
    Mang Inasal plans to used mediums of
    advertisement, like
    Distributing Flyers, hang tarpaulins and
    banners on the MRT near Newton Circus.

    Through Word of Mouth.

    Financials
    Assumptions:
    Quantity = 1,000 x 100 = 100,000
    A.
    B.

    Base sales = 100 pieces


    Sales per day = 100 pieces x SGD 4 = SGD 400
    (400 pieces x 34.28 = Php 13,712)

    c. Sales per month = 100 pieces x 30 days = 3,000 pieces


    (3,000 pieces x SGD 4 = SGD 12,000)
    ( In Php 411,360)

    Sales forecast (2017)


    Month

    Percent
    growth

    Quantity

    Price

    Sales

    January

    45%

    3,000

    SGD 4

    SGD 12,000

    February

    50%

    3,150

    SGD 4

    SGD 12,600

    March

    55%

    3,307

    SGD 4

    SGD 13,228

    April

    60%

    3,472

    SGD 4

    SGD 13,888

    May

    65%

    3,645

    SGD 4

    SGD 14,580

    June

    70%

    3,827

    SGD 4

    SGD 15,308

    July

    75%

    4,018

    SGD 4

    SGD 16,072

    August

    80%

    4,218

    SGD 4

    SGD 16,872

    September

    85%

    4,428

    SGD 4

    SGD 17,712

    October

    90%

    4,649

    SGD 4

    SGD 18,596

    November

    95%

    4,881

    SGD 4

    SGD 19,524

    December

    100%

    5,125

    SGD 4

    SGD 20,500

    47,720

    SGD 4

    SGD
    190,880

    Total

    Income Statement
    Mang Inasal Food Corp.
    Projected income statement
    For the first year operation
    Sales (47,720xSGD4)
    Less: Cost (Manufacturing)

    SGD 190,880
    (SGD 152,226)

    Total Raw Materials (per piece)


    Recipes (47,720xSGD 2.39)
    Labor (47,720 x 0.80)
    GROSS PROFIT
    Less: Operating Expenses
    Advertising
    NET INCOME
    35,654

    SGD 114,050
    SGD 38,176
    SGD 38,654
    (SGD 3,000)
    SGD

    END OF SLIDES

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