Blue Ocean Strategy - 1
Blue Ocean Strategy - 1
Blue Ocean Strategy - 1
STRATEGY
Red Ocean
Blue Ocean
Automobiles
Music recording
Aviation
Petrochemicals
Pharmaceuticals
Management Consulting
Blue ocean strategy doesnt aim to outperform the competition. It aims to make
the competition irrelevant by
reconstructing industry boundaries.
Canon
Canon
It encourages companies to
focus less on their competitors
and more on alternatives, while
at the same time focusing less
on their current customers and
more on potential new
customers.
Resource-based view
Value innovation
Southwest Airlines
Conclusion