The Personal Selling Process

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THE PERSONAL

SELLING PROCESS

Prospecting & Qualifying

The first step in the selling process.

Identifying qualified potential custotmers.

Determining which firms or individuals could become customers.

Preapproach

A salesperson learn as much as possible about a customer before


making sales call.

Collecting of relevant information to the sales reprensentation.

Approach

A sales person meets the customer for the first time.

This step involves the sales person appearance, open lines and
follow up remarks.

Presentation and Demonstration

A salespersons tells the value story to the buyer.

This involves vocal and visual explanation of a business


proposition.

Handling objections

A salespersons seeks-out clarifies and overcomes any customers


objections to buy.

Customers almost always have objections during the


presentation or when asked to place an order.

Closing

A salesperson ask the customer for an order.

Follow-up

A salesperson follows up after the sale to ensure customer


satisfaction and repeat business.

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