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CSR Activities

BMW is a German luxury automaker known for its cars and motorcycles. It focuses on sustainability through reducing energy and water usage, recycling, and sustainable sourcing. BMW donates millions annually to social causes and invests in employee health. It aims to be the most sustainable automaker through initiatives that support local communities and empower workers.

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848 views30 pages

CSR Activities

BMW is a German luxury automaker known for its cars and motorcycles. It focuses on sustainability through reducing energy and water usage, recycling, and sustainable sourcing. BMW donates millions annually to social causes and invests in employee health. It aims to be the most sustainable automaker through initiatives that support local communities and empower workers.

Uploaded by

anon_145494401
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Jagran Lakecity

University
Divyanshu Gupta (2015bba035)
Shubham Sharma (2015bba100)
Abhishek Tiwari (2015bba144)
Ajay Ashok (2015bba149)
Syed Saim Ali (2015bba146)

Bayerische Motoren Werke, usually known under


its abbreviation BMW is a German luxury vehicles,
motorcycle, and engine manufacturing company
founded in1916. Headquartered in Munich, Bavaria,
Germany, it also owns and produces Mini cars and
serves as the parent company of
Rolls-Royce Motor Cars. BMW produces
motorcycles under BMW Motorrad, and
plug-in electric cars under the BMW i sub-brand
and the "iPerformance" model designation within
the regular BMW lineup. It is one of the best-selling
luxury automakers in the world.

MOST SUSTAINABLE COMPANY IN

AUTOMOTIVE INDUSTRY

CSR ACTIVITIES OF BMW


Supporting local communities
Educating and empowering workers
Environment
a) energy consumption
c) recycling

b) water consumption
d) CO2 emissions

Sustainable sourcing

Company Achievements

Revenue rose by
4.5% to 25.01
billion
198,354 vehicles
delivered to
customers around
the world.
BMW said that its
per year sale is
increased by 4.65%
to 5.92%.

Vs

Social Achievements
EUR 39.1 million was
donated as social
engagement to various
donations in 2015.
In 2015 BMW raised
approx. 47 crores for
children welfare by
organizing a racing event.
BMW invested approx.
$6.5 million on the
development and health
of their employees and
workers.

TYPE

Brand of Jaguar Land Rover

Industry
Fate

Automotive
1945: SS Cars Limitedchanged its name to
Jaguar Cars Limited
1966: Merged with British Motor Corporation
1968: Merged with British Leyland
1984: Demerged
1989: Taken over by Ford
2008: Sold to Tata Motors

Founded
Founder
Headquarters
Key people

1922
Sir William Lyons and William Walmsley
Whitley, Coventry, United Kingdom
Cyrus P. Mistry[1] (Chairman)
Dr Ralf Speth (CEO)[2]
Ian Callum (Jaguar Design Director)[3]
Phil Popham (Jaguar Land Rover Group
Marketing Director)[4]

Products
Owner
Number of employees
Parent
Slogan
Website

Luxury vehicles
Tata Motors
10,000[5]
Jaguar Land Rover
How Alive Are You?
www.jaguar.com

CSR ACTIVITIES OF JAGUAR

RE-BUILDINGEDUCATIONALFACILITIES

CHINA
Since 2013, Jaguar Land Rover has made donations
following major earthquakes in rural areas of China:
Following a magnitude 7.0 earthquake that rocked
Ya'an in Sichuan Province in April 2013, Jaguar Land
Rover in China pledged three million RMB to support
disaster relief efforts. Dealer Shun Bao Hang also
contributed one million RMB.
After a powerful quake struck rural Zhaotong in
Yunnan Province in August 2014, Jaguar Land Rover
in China responded immediately and donated five
million RMB to assist communities in the region.

CHARITY WORK

Jaguar supports many local charities in the


vicinity of its UK manufacturing plants; through
the Jaguar Employee Charities Committee,
our staff can choose to donate to local causes,
and then have their contributions matchfunded by Jaguar.

PLANTATION
Under this initiative of Spark Minda Foundation,
Plantation drives are conducted in the vicinity of various
villages around our manufacturing locations and
saplings are nurtured till the maturity stage. The main
aim is to create a sense of responsibility towards the
resource protection and pollution free environment.
Our objective is to to protect the planet through such
plantation drives.
Till Date 7353 Trees are planted across our various
manufacturing facilities and areas surrounding them.

INSPIRING TOMORROW'S ENGINEERS


GLOBAL
Jaguar Land Rover's Inspiring Tomorrows
Engineers programme promotes learning and
engagement in STEM (science, technology,
engineering and maths) subjects in collaboration
with schools and colleges to inspire young people
to consider engineering and manufacturing
careers. Its critical that we encourage more
talented young people to become the next
generation of engineers and technologists to
address the skills shortage and sustain our
business over the long term.

Ride Safe India


A 360 degree initiative on making Indian
Roads safer to drastically reduce
fatalities. We are setting up Road Safety
Riding schools across India and plan to
do campaigns on ground, on air, on
social media, and in schools to educate
the masses & empower them to make a
tangible difference. This initiative is
supported by the Ministry of Road
Transport & Highways, Government of
India.

Hamari Pari
An effort to specifically empower
the women of tomorrow a
concentrated initiative targeted
towards the girl child aged 6+
from the underprivileged
sections of the society to help
and support them in their holistic
development.

Happy Earth
Aims at bringing change in our
environment for, literally, making our
world a happy place to live in. We
initiated 120,000 tree plantations in
and around New Delhi, building over
50 toilets in various schools and the
future possibilities are endless.

E2 Educate to Empower

Education is the basis of


empowerment not only for the
individual but the society &
economy at large. Our pledge for
E2 is to support education,
knowledge sharing & skills
development at all levels.

We Care Events
Humanity comes first and
we believe in living up to
that at every step. Read
and experience what We
Care about, how we are
helping and making this
world a better place for
the generations that
follow.

Introduction

American multinational automaker, founded by Henry Ford on June


16, 1903 with headquarters at Deaborn, Michigan
Second largest automaker of US and fifth largest worldwide.
Ranked 9th on the 2012 Fortune 500 list.
Symbol of success for other motor companies in the world.

Corporate social responsibility


Participates in solving labour issues across supply
chains round the world
Factories themselves put out a carbon footprint
Making electric automobiles and producing better
MPG on their gasoline and diesel powered
automobiles
Rated among the top 25 companies in the world in
CSR; earned best-in-class status for its
environmental and social performance
Recognized as one of the world's most ethical
companies by Ethisphere.

Operation Better World


Going Further to make areas around its
operations in Tamil Nadu, India a better place,
Ford India in association with Ford Motor
Company Fund announced Operation Better
World in 2012. The endeavour is to address
issues related to Education, Sustainability, Auto
Safety and Local Priorities - the 4 priorities
outlined by Ford Motor Company Fund.

Focus on Education
Going further in its commitment to lay foundations for a
Better World, Ford India announced the launch of its
Happy School's' program in Chennai, in September 2014.

The program will be implemented in schools close to


Fords operations in Chennai, Sanand and Gurgaon.
As part of the Happy Schools program, Ford is partnering
with reputed NGOs working in the field of education to
collectively conceptualize and design a social intervention
model that addresses the identified gaps in the areas of
academics, health, nutrition and infrastructure.

Focus on Communities Local


Priorities
Ford supports a tailoring training program for
women in 7 villages close to the plant. More
than 600 women have been trained in this
skill over the last two years, of whom a
significant number have started leveraging
this as an additional source of income. Aimed
at enabling the women to enhance their
employability, this program is one of Fords
key initiatives towards womens
empowerment.

Focus on Water/ Sustainability


Ford India launched the first phase of its
cohesive community outreach initiative in
Sanand, Gujarat to improve access to safe
drinking water for children from neighboring
communities.
In the first phase, 30 filters were installed in
anganwadis and primary schools, across
18 villages, reaching out to more than 1000
children.

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