Scribd Logo
Upload

Welcome to Scribd!

  • 38 views

    Section 2 Group 1 Walt Disney

    Uploaded by

    Ankur Rao Bisen
    The Walt Disney Company has a long history starting in 1923. Key events include the birth of Mickey Mouse in 1928, expansion into television in 1954, and the opening of Disneyland theme park in 1955. After Walt Disney's death in 1966, the company continued expanding with the opening of Walt Disney World in 1971 and Tokyo Disneyland in 1983. In the 1980s and 90s, the company went through leadership changes and acquisitions, including purchasing ABC in 1995. The document discusses Disney's business units using a BCG matrix and provides a SWOT analysis and recommendations to address revitalizing TV/movies, expanding into new regions/businesses, maximizing theme park profits, and coordinating businesses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Section 2 Group 1 Walt Disney

    Uploaded by

    Ankur Rao Bisen
    38 views9 pages
    The Walt Disney Company has a long history starting in 1923. Key events include the birth of Mickey Mouse in 1928, expansion into television in 1954, and the opening of Disneyland theme park in 1955. After Walt Disney's death in 1966, the company continued expanding with the opening of Walt Disney World in 1971 and Tokyo Disneyland in 1983. In the 1980s and 90s, the company went through leadership changes and acquisitions, including purchasing ABC in 1995. The document discusses Disney's business units using a BCG matrix and provides a SWOT analysis and recommendations to address revitalizing TV/movies, expanding into new regions/businesses, maximizing theme park profits, and coordinating businesses.

    Original Description:

    Section 2 Group 1 Walt Disney

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The Walt Disney Company has a long history starting in 1923. Key events include the birth of Mickey Mouse in 1928, expansion into television in 1954, and the opening of Disneyland theme park in 1955. After Walt Disney's death in 1966, the company continued expanding with the opening of Walt Disney World in 1971 and Tokyo Disneyland in 1983. In the 1980s and 90s, the company went through leadership changes and acquisitions, including purchasing ABC in 1995. The document discusses Disney's business units using a BCG matrix and provides a SWOT analysis and recommendations to address revitalizing TV/movies, expanding into new regions/businesses, maximizing theme park profits, and coordinating businesses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    38 views9 pages

    Section 2 Group 1 Walt Disney

    Uploaded by

    Ankur Rao Bisen
    The Walt Disney Company has a long history starting in 1923. Key events include the birth of Mickey Mouse in 1928, expansion into television in 1954, and the opening of Disneyland theme park in 1955. After Walt Disney's death in 1966, the company continued expanding with the opening of Walt Disney World in 1971 and Tokyo Disneyland in 1983. In the 1980s and 90s, the company went through leadership changes and acquisitions, including purchasing ABC in 1995. The document discusses Disney's business units using a BCG matrix and provides a SWOT analysis and recommendations to address revitalizing TV/movies, expanding into new regions/businesses, maximizing theme park profits, and coordinating businesses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Section 2 Group 1

    The Walt Disney Company


    The Entertainment King
    Abhilash Dutta
    Abhishek Singh Rana
    Alok Pathak
    Ankur Rao
    Bhanu Prashast
    Harshit Sodhani

    FT172001
    FT172002
    FT172009
    FT172016
    FT172024
    FT172031

    Section 2 - Group 1

    Brief history of Disney


    The Walt Disney Years(1923-1966)
    1923 Walter Elias Disney launches the Disney Brothers Studio with his
    brother Roy Disney
    1928 Mickey Mouse the character is born
    1940 Walt Disney goes public
    1954 Expansion into television
    1955 Theme park Disneyland
    1966 Walt Disney passes away
    Post Walt Disney Years(1967 onwards)
    1971 Disney World opened in Orlando, Florida
    1976 First major international expansion, Tokyo Disneyland announced in
    1976
    1980 Financial condition of Disney deteriorating with increasing costs and
    dismal performance of various divisions i.e. to finish EPCOT, investing new
    cable venture
    1984 Roy Disney resigns from the BOD for poor performance
    1984 - Michael Eisner takes over as Chairman and CEO, Frank Wells named
    Section
    Group
    1
    3
    president; Eisner shift
    focus2 -on
    growth
    with targets & maximizing

    Timeline Continues

    1988 Turnaround of Disneys film division and high investment in


    animation technology

    1990 Focus on maximizing theme park profitability.

    1993 Enters broad way with Beauty and the Beast

    1994 Frank Wells killed in helicopter crash and major attrition in senior
    leadership of the company

    1995 Disney bought ABC, second biggest acquisition in US history at the


    time

    1999 Cost cutting plan undertaken by company

    Section 2 - Group 1

    HIGH

    BCG Matrix
    STAR
    ?

    LOW

    Market
    Growth

    Internet And
    Direct Marketing

    DOG

    Theme
    Park

    Media
    Network

    COW

    Consumer
    Products

    Section 2 - Group 1

    Studio
    Entertainme
    nt

    SWOT Analysis
    Strengths

    Weakness

    Brand Recognition
    Strong Diversification
    Creative Processes
    Strong customer service
    Responsiveness to Markets

    High Risk Factor


    Large R&D costs
    High Sunk costs

    Threat

    Opportunity
    Opportunity to renovate attractions
    in Parks and Resorts
    Openings in other areas of the travel
    business
    Use cable and satellite to make
    money with their network
    New audiences

    Economic recession leading to slow


    growth rate
    Intellectual property (protection of)
    Changes in Technology
    Park and Resorts Divisions success
    is unpredictable

    Section 2 - Group 1

    Key Issues
    Revitalization of TV and Movies
    Expanding into New Businesses, Regions, and Audiences
    Maximizing Theme Park Profitability
    Coordination Among Businesses

    Section 2 - Group 1

    Suggestions
    Focus on developing new strategies that will help in lowering the costs as it
    faces tough competition.
    Improve organizational structure as too many CEOs lead to a bloated payroll.
    Focus on developing new products & build new attractions across segments.
    Disney has always been highlighted through its strong characters, as Eisner
    said it all started with mouse. Of late unique characters with universal appeal
    are missing & havent been paid much attention to , so the company should
    focus on creating new characters.
    Focus on consumer products such as educational software's & gaming.
    Inadequate footprint in developing countries, where a different cost strategy
    should be followed when compared to developed nations or continue with their
    current strategy in developed countries where their presence is still low.
    Some theme parks are incurring heavy losses due to inadequate market
    research & lack of understanding about demographic & socio-culture . Thus
    when entering into new geographic locations the company should take this into
    account & its better to follow a franchise model.
    Internet and digitization has brought about revenue opportunities as well as
    threats, for example copyright and infringement issues. To exploit opportunities
    and mitigate threats, a robust IT infrastructure should be invested upon.

    Section 2 - Group 1

    Section 2 - Group 1

    You might also like