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    Student Project: Export Marketing (A Study of Handicraft & Furniture Exporters of Jaipur) Project Plan

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    lakshita1234
    This document provides a project plan for a student research project on export marketing of handicrafts and furniture from Jaipur, India. The 3-sentence summary is: The project will study the marketing strategies of 25 handicraft and furniture export firms in Jaipur to understand challenges they face and identify opportunities for growth. A literature review identified pricing, economic instability, and trade barriers as key export challenges. The student will develop a questionnaire, collect primary and secondary data over 7 months, analyze the data, and write a report on the findings.

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    Student Project: Export Marketing (A Study of Handicraft & Furniture Exporters of Jaipur) Project Plan

    Uploaded by

    lakshita1234
    16 views10 pages
    This document provides a project plan for a student research project on export marketing of handicrafts and furniture from Jaipur, India. The 3-sentence summary is: The project will study the marketing strategies of 25 handicraft and furniture export firms in Jaipur to understand challenges they face and identify opportunities for growth. A literature review identified pricing, economic instability, and trade barriers as key export challenges. The student will develop a questionnaire, collect primary and secondary data over 7 months, analyze the data, and write a report on the findings.

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    This document provides a project plan for a student research project on export marketing of handicrafts and furniture from Jaipur, India. The 3-sentence summary is: The project will study the marketing strategies of 25 handicraft and furniture export firms in Jaipur to understand challenges they face and identify opportunities for growth. A literature review identified pricing, economic instability, and trade barriers as key export challenges. The student will develop a questionnaire, collect primary and secondary data over 7 months, analyze the data, and write a report on the findings.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16 views10 pages

    Student Project: Export Marketing (A Study of Handicraft & Furniture Exporters of Jaipur) Project Plan

    Uploaded by

    lakshita1234
    This document provides a project plan for a student research project on export marketing of handicrafts and furniture from Jaipur, India. The 3-sentence summary is: The project will study the marketing strategies of 25 handicraft and furniture export firms in Jaipur to understand challenges they face and identify opportunities for growth. A literature review identified pricing, economic instability, and trade barriers as key export challenges. The student will develop a questionnaire, collect primary and secondary data over 7 months, analyze the data, and write a report on the findings.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    STUDENT PROJECT

    Export Marketing
    (A Study of Handicraft & Furniture Exporters of Jaipur)

    PROJECT PLAN

    Submitted to
    THE IIS UNIVERSITY, JAIPUR
    (2016-2017)

    Supervised byDr. Mahima Rai


    Sharma (Department of HRM & IB)
    (ICG/2015/19797)]

    Submitted byMs. Himani


    [MBA- IB

    ORIGIN OF STUDY
    India presents a favorable outlook to sell Handicrafts &
    Furniture and it is expected that the industry will grow
    further in coming years.
    India has a great potential for export of Handicrafts &
    Furniture, because of its large raw material base &
    skilled workforce. There is a vast opportunity for this
    sector to grow and Export marketing can upscale the
    overall result since, it has wider economic significance
    and offers various advantages to the national economy.
    After review of literature it was found that there arent
    many studies available on this, thats why this topic has
    been chosen for research.

    INTRODUCTION
    Jaipur, the city of glory &
    heritage is not only rich
    in architecture and
    culture heritage but is
    also the home of ethnic
    art and crafts. it has
    emerged as a hub of
    wooden artistic furniture
    and handicrafts.
    Because of the artistic
    and ornate
    craftsmanship the
    masterpieces of artistic

    OBJECTIVES

    To find out the marketing strategies followed by Handicraft & Fur

    Significance of Research
    The research can serve as a
    base to study challenges faced by
    exporters in their day to day
    business.
    It is expected that the results of
    this research will highlight the
    recent marketing strategies

    Research Methodology
    The study is based on primary as well as
    secondary data collection. Primary data will
    be collected through a structured
    questionnaire and secondary data will be
    collected from books, journals and internet.
    Sample size -25 Handicraft & furniture
    export firms of Jaipur

    REVIEW OF LITERATURE
    Author

    Research

    Raymond,
    Tanner & Kim
    (2001)

    Title of Research:- problems in export marketing


    opined that, pricing is complex in domestic
    markets; it is even more difficult in international
    markets multiple currencies due to the instability of
    economies of foreign countries, trade barriers etc

    Kaur (1993)

    Title of Research:- significance of foreign trade in


    India mentioned that exports, being a major part
    of Indias foreign trade, have assumed a place of
    paramount importance and play a significant role in
    economic development process.

    Bannok et al
    (1992)

    Title of Research:- need of export, stated that


    Countries devote home resources because they can
    obtain more goods and services by international
    exchange

    Cicic, Patterson
    & Shoham

    Opined that Firm-specific and entrepreneurial


    factors are the internal forces that influence a

    PLAN OF WORK AND TARGETS


    TO BE ACHIEVED
    TARGET WORK
    Development
    Questionnaire

    TIME
    REQUIRED(TENTATIVE)
    of

    2 months

    Data Collection

    3 months

    Data Analysis

    1 month

    Report Writing

    1 month

    Financial Assistance
    Heads

    Estimated Expenditure

    Books & Journals

    INR 1000

    Equipments, If Needed

    N/A

    Field Work & Travel

    INR 2000

    Miscellaneous & stationery

    INR 1500

    Contingency

    INR 500

    TOTAL

    INR 5000

    THANK YOU

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