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    Chapter 10 Section 10.1

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    Andhika Pdg
    This document summarizes a chapter on interpersonal skills for marketing. It discusses the importance of understanding others through learning their interests and values. Body language and facial expressions are important for communication. Developing traits like friendliness and skills like assertiveness can help improve relationships. Interpersonal skills are crucial in marketing roles that require handling customers, complaints, and business policies. The chapter examines personal traits, skills, and how they apply to marketing interactions.

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    Chapter 10 Section 10.1

    Uploaded by

    Andhika Pdg
    400 views13 pages
    This document summarizes a chapter on interpersonal skills for marketing. It discusses the importance of understanding others through learning their interests and values. Body language and facial expressions are important for communication. Developing traits like friendliness and skills like assertiveness can help improve relationships. Interpersonal skills are crucial in marketing roles that require handling customers, complaints, and business policies. The chapter examines personal traits, skills, and how they apply to marketing interactions.

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    This document summarizes a chapter on interpersonal skills for marketing. It discusses the importance of understanding others through learning their interests and values. Body language and facial expressions are important for communication. Developing traits like friendliness and skills like assertiveness can help improve relationships. Interpersonal skills are crucial in marketing roles that require handling customers, complaints, and business policies. The chapter examines personal traits, skills, and how they apply to marketing interactions.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    400 views13 pages

    Chapter 10 Section 10.1

    Uploaded by

    Andhika Pdg
    This document summarizes a chapter on interpersonal skills for marketing. It discusses the importance of understanding others through learning their interests and values. Body language and facial expressions are important for communication. Developing traits like friendliness and skills like assertiveness can help improve relationships. Interpersonal skills are crucial in marketing roles that require handling customers, complaints, and business policies. The chapter examines personal traits, skills, and how they apply to marketing interactions.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    Marketing Essentials

    Chapter 10 Interpersonal Skills

    Section 10.1 Human Relations

    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    What You'll Learn

    The importance of understanding others


    The personal traits that can help you be
    more effective in relations with other
    people
    Personal skills to master for successful
    interpersonal relations
    How interpersonal skills may be used in
    marketing
    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    Why It's Important

    You use interpersonal skills in your personal


    life every day. Getting along well with others
    will serve you well on any job. In fact, studies
    show that between 80 and 85 percent of a
    person's success in the world of work is due
    to good interpersonal skills.

    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    Key Terms

    body language
    initiative
    empathize
    assertive

    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    Understanding Others
    The first step in getting along with others is
    getting to know them. Finding out others'
    interests helps you understand them better.
    Interests often reflect values, and an
    understanding of a person's values is helpful
    in a relationship.

    Slide 1 of 2

    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    Understanding Others
    Body language is the gestures, posture,
    mannerisms, and eye contact by which a
    person communicates thoughts with others.
    Facial expressions are often good indicators
    of emotions and feelings.

    Slide 2 of 2

    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    Personal Traits
    The way you interact with others will determine
    how successful you are. The following traits will
    help improve your interpersonal relations:
    friendliness, courtesy,
    and tact
    personal ethics
    creativity, initiative,
    and responsibility
    attitude

    self-control and
    orderliness
    self-awareness and
    willingness to change
    self-esteem
    empathy
    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    Personal Skills
    Using the following personal skills can help
    you succeed in your career:
    assertiveness
    solving someone's problem
    time management
    goal setting

    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    Interpersonal Skills in Marketing


    The following are some basic procedures you
    may be asked to handle that will require the
    use of your interpersonal skills:
    Handle customer requests and
    questions.
    Provide customers with directions to
    your store location.

    Slide 1 of 2

    Chapter 10 Interpersonal Skills

    SECTION 10.1

    Human Relations

    Interpersonal Skills in Marketing


    Understand management's role in
    customer relations.
    Perform procedures for handling difficult
    customers.
    Explain business policies to customers.
    Handle customer complaints.

    Slide 2 of 2

    Chapter 10 Interpersonal Skills

    10

    10.1 ASSESSMENT

    Reviewing Key Terms and Concepts


    1. Why is it important to understand others?
    2. What are the personal traits that can help
    you be more effective in relations with
    other people?
    3. What are four personal skills that you
    should master for successful interpersonal
    relations in the marketing world?
    4. How can interpersonal skills be used in
    marketing?

    Chapter 10 Interpersonal Skills

    11

    10.1 ASSESSMENT

    Thinking Critically
    Describe the body language you would
    expect to see in a shy person, a defensive
    person, and a self-confident person.

    Chapter 10 Interpersonal Skills

    12

    Marketing Essentials
    End of Section 10.1

    Chapter 10 Interpersonal Skills

    13

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