m103 Presentationunit 1-2
m103 Presentationunit 1-2
STATISTICS
Importance of Statistics
or items of interest
2. SAMPLE a portion of the whole
3. CENSUS a process of gathering data from the whole
population for a given measurement of interest
TWO CATEGORIES OF STATISTICS
1. DESCRIPTIVE statistics that have been gathered on a group to
describe or reach conclusions about that same group
- concerned with the collection, presentation & summarization of data
2. INFERENTIAL statistics that have been gathered from a sample
& used to reach conclusions about the population from which the
sample was taken
- concerned with testing of hypothesis using t-test, z- test, Anova,
coefficient of correlation, 2
Sources of Data
DATA are needed whenever we make studies or researches.
They have been used to undertake particular problems or to
provide a basis with certain decisions are generate
DATA COLLECTION the next step to be done after the
problem has been defined in the study
Statistical Data according to source
1.PRIMARY DATA data collected directly by the researcher
himself
- these are first hand or original sources
They can be collected through the following:
direct observation or measurement
by interview using set of questions called questionnaires or
rating scales as guides in collecting objective and measurable
data
2. INDIRECT OR QUESTIONNAIRE
- written responses are given to prepared question
- makes use of questionnaires
ADVANTAGE:
can cover wide area in shorter time
inexpensive
respondents feel a greater sense of freedom to express views
and opinions
DISADVANTAGE:
questions not easily understood will probably not be answered
probability of non response especially if questionnaires are
mailed
tends to give incomplete information
3. REGISTRATION METHOD
- gathering of data enforced by law
ADVANTAGE:
ADVANTAGE:
objectivity of information since a scientific method of inquiry
is used
DISADVANTAGE:
its too difficult to find respondents with almost similar
characteristics
whole method must be replaced if the desired outcome is not
reached
5. OBSERVATION METHOD
- researcher observes behavior of persons, culture of
organizations, performance outcome of employees/students
are to be considered
6. TELEPHONE/CELLPHONE METHOD
- survey is done by the use of telephone
ADVANTAGE:
quick response possible
can be inexpensive if dialing is local
DISADVANTAGE:
caller ID, answering machines limit access
not everyone has a telephone
unpublished phone #s (unless random dialing used)
language barrier could affect any method
SAMPLING TECHNIQUES
1. RANDOM OR PROBABILITY SAMPLING
- sampling in w/c every unit of the population has the same
chance of being selected for the sample
-you can do it only with a frame (complete list of population
under study)
4 BASIC RANDOM OR PROBABILITY SAMPLING
1. Simple Random Sampling
- most elementary of the random sampling techniques
- easier to perform on small than on large populations
- involves numbering each item in the population & using a
list or roster of random numbers to select items for the
sample
Example:
In FM radio markets age of listener is an important determinant of the type of programming used by station
Stratified Random Sampling of FM Radio Listeners
Heterogenous
(different in between)
Heterogenous
(different in between)
3. Systematic Sampling
- every kth item or person is selected from the population
- used because of its convenience and ease of administration
k=N
n
where N = population
n = sample size
Example: n = 20
N = 800 engineers
k = 800
20
= 40
11- 423
12- 463
13- 503
14- 543
15- 583
16- 623
17- 663
18- 703
19- 743
20- 783
2. Judgment Sampling
- elements selected for the sample are chosen by the
judgment of the researcher
- there is no objective for determining whether one
persons judgment is better than others
Example:
Study to determine the reactions of licensed engineers
about PRC s directive in the renewal of professional
licenses.
3.Quota Sampling
- the population is stratified on some characteristics & then
elements selected for the sample are chosen by non random
process
- each stratum is obtained by using the most accessible unit as
long as they represent the identified subgroup
Example:
Quota: students with asthma between 16-20 years old
*** We dont identify all individuals satisfying these criteria in
the population in order to take a random sample rather we
simply select the first 20 individuals who present themselves
& fulfill these criteria
Disadvantage: These individuals may not represent the study
population
4. Snowball Sampling
- survey subjects who fit a desired profile are selected based on
referral from other survey respondents who also fit the desired
profile