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    Emotional Branding: New Approache by Creating Relationship

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    ikeadream
    Emotional branding is a new approach that focuses on creating emotional bonds between consumers and brands. It emphasizes establishing dialogue and two-way communication to better understand consumers' emotions and needs. The goal is to put consumers at the center and develop closer brand relationships by adding a credible and personal brand personality. Emotional branding can help companies approach branding in a strategic way to fulfill consumer demand for emotional satisfaction and self-realization.

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    Emotional Branding: New Approache by Creating Relationship

    Uploaded by

    ikeadream
    1K views15 pages
    Emotional branding is a new approach that focuses on creating emotional bonds between consumers and brands. It emphasizes establishing dialogue and two-way communication to better understand consumers' emotions and needs. The goal is to put consumers at the center and develop closer brand relationships by adding a credible and personal brand personality. Emotional branding can help companies approach branding in a strategic way to fulfill consumer demand for emotional satisfaction and self-realization.

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    Emotional Branding

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    Emotional branding is a new approach that focuses on creating emotional bonds between consumers and brands. It emphasizes establishing dialogue and two-way communication to better understand consumers' emotions and needs. The goal is to put consumers at the center and develop closer brand relationships by adding a credible and personal brand personality. Emotional branding can help companies approach branding in a strategic way to fulfill consumer demand for emotional satisfaction and self-realization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views15 pages

    Emotional Branding: New Approache by Creating Relationship

    Uploaded by

    ikeadream
    Emotional branding is a new approach that focuses on creating emotional bonds between consumers and brands. It emphasizes establishing dialogue and two-way communication to better understand consumers' emotions and needs. The goal is to put consumers at the center and develop closer brand relationships by adding a credible and personal brand personality. Emotional branding can help companies approach branding in a strategic way to fulfill consumer demand for emotional satisfaction and self-realization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    Emotional Branding

    New approache by creating


    relationship
    Content
     Problemformulation
     Research objectives
     Definition of branding
     Development of branding
     Branding today
     Modern and postmodern branding
     Branding approaches
     Emotional branding
     How to
     Emotional relations
     Emotional branding in conclusion
     My conclusion
    Problemformulation

     How can emotional branding benefit


    in future aspect?
    Research objectives
     - What is branding and how does the society
    affect branding?

     - How did emotional branding appear?

     - What is the connection between branding and


    emotional branding?

     - What is the purpose of emotional branding?


    Definition of branding

     Brand history.

    -”the name branding comes from the time


    where American cowboys were “branding”
    their cattle to separate them from other’s
    cattle”. Wikipedia
    Development of branding
    - started to destinguis from one and other

    - to create emotional bond between


    consumers and the given brand.

    - instead of just selling, concentrate on


    how consumers want to buy the product.
    Branding today

    ”A brand is a distinguishing name and/or symbol


    (such as a logo, trademark, or package design)
    intended to identify the goods or services of
    either one seller or a group of sellers and to
    differentiate those goods or services from those
    of competitors”
    American Marketing Associations (AMA)
    Modern and Post-modern branding
    • Buhls the three steps development of
    product branding

    - ”Branding”
    - ”Climbing”
    - ”Lifestyle/value”
    Branding approaches
     The economic approach
     The identity approach
     The consumer based approach
     The personality approach
     The relational approach
     The community approach
     The cultural approach
    Emotional Branding
     “Branding is not only about ubiquity,
    visibility, and functions; it is about
    bonding emotionally with people in
    their daily life. Only when a product or
    a service kindles an emotional dialogue
    with the consumer, can this product or
    service qualify to be a brand”
    Marc Gobé
    How to

     The focus on the emotional way of


    thinking is the focus on humans and
    their emotions.

     The purpose of emotional branding is


    to put the consumers in the centre of
    the company  establishing an
    emotional bond to the consumers
    Emotional relations

     a dialogue and a two-ways-


    communication, with the purpose of
    creating a closer relation between
    companies and their customers
    Emotional Branding in conclusion

     By emotional branding the brand


    adds a credibility and personality
    which creates a unique and a much
    stronger relation between the brand
    and the consumers.
    My conclusion
     emotional branding refers a new way for companies to
    approach branding in a better way to fulfil the consumer
    demand on emotional satisfaction and their need for self-
    realisation.

     emotional branding becomes a branding of two-ways-process,


    where companies create dialogue with the consumers.

     emotional branding can be concluded as a future based and a


    strategic way of how to think and approach branding
    Thank you for your time

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