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Business Communication: Its Importance and How You Represent Your Company

Here are two possible responses to the seatwork questions: 1. Goodwill is important in business because it encourages customer loyalty. As an employee, your communications can strengthen or damage the company's goodwill depending on how you communicate. Maintaining goodwill through professional communication is crucial for business success. 2. In order of importance for business communications: Integrity> Cultural awareness > Factual truth > Efficiency > Goodwill Integrity is most important as it builds trust. Cultural awareness is next as it shows respect. Factual truth is essential to avoid legal issues. Efficiency is important but secondary to ethics. Goodwill ultimately depends on the other factors. Communications must be honest, respectful and accurate before considering

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110 views10 pages

Business Communication: Its Importance and How You Represent Your Company

Here are two possible responses to the seatwork questions: 1. Goodwill is important in business because it encourages customer loyalty. As an employee, your communications can strengthen or damage the company's goodwill depending on how you communicate. Maintaining goodwill through professional communication is crucial for business success. 2. In order of importance for business communications: Integrity> Cultural awareness > Factual truth > Efficiency > Goodwill Integrity is most important as it builds trust. Cultural awareness is next as it shows respect. Factual truth is essential to avoid legal issues. Efficiency is important but secondary to ethics. Goodwill ultimately depends on the other factors. Communications must be honest, respectful and accurate before considering

Uploaded by

veronica_celestial
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS

COMMUNICATION
ITS IMPORTANCE AND HOW YOU REPRESENT YOUR COMPANY

Introduction

Technical skills are important. Employers want to hire the best


candidate and will screen resumes and job application forms for
evidence of applicant job-related knowledge and experience.

Your communication skills (written and oral) are important. Many


employers include essay-type questions on their forms. In an interview,
the employer may ask the applicant to respond orally to questions
about a specific situation. The employers use this opportunity to
evaluate applicants oral communication skills.

How your communication skills


represent you and your company

REFLECTION ON YOU

How you communicate with others determines their opinion of your overall
competence and integrity. If your communication skills are poor, others tend
to question your abilities.

People judge your abilities and intelligence by the quality of your writing,
which includes the accuracy of your spelling, punctuation and grammar. The
messages you write demonstrate your ability, or lack of ability, to
communicate.

REFLECTION ON YOUR COMPANY

When you communicate as an employee of your company, you represent the


company. Customers will evaluate your company based on their interaction
with you.

How your communication skills


represent you and your company

Goodwill is the positive feeling or attitude that you show or that


customers have about a business that encourages customer loyalty. As
employee, you can strengthen or you can destroy that goodwill based
on the manner in which you communicate.

Your written communications are a permanent record of your


ability to write. People who read these communications form an
opinion of both you and your organization. Presenting yourself
well in writing means you will project a favorable image of your
organization as well as promote successful business operations
both internally and externally.

Why we communicate
As you communicate, your goal may be one or more of the following:

To inform

To request

To persuade

To build goodwill

The purpose of communication may involve the sharing and exchange of


information such as:

Ideas

Facts

Recommendations

Proposals

How we communicate
Normally we think of communication skills as talking or writing. We
communicate, however, in several important ways including:

Written communications letters, memos, reports, email, faxes

Oral communications on-on-one meetings, phone conversations,


speeches, video conferencing, group meetings

Nonverbal communications eye contact, facial expressions, body


language, physical appearance

Active listening listening with a high level of concentration, listening


for information

BASICS FOR COMMUNICATING


EFFECTIVELY
When you are communicating, regardless of the purpose or situation, you
should remember and make use of certain basics for communicating
effectively. You should:

Determine the purpose of your communication

Identify your audience the person(s) who will receive the communication

Consider what your audience needs to hear in order for your


communication to be effective

Develop your message in a clear, concise and logical manner

Maintain a positive attitude throughout your communication

BASICS FOR COMMUNICATING


EFFECTIVELY
In addition, being an effective business communicator requires you to be
aware of your ethical and legal responsibilities and to be sensitive to the
language bias and cultural diversity.
Here are some guidelines:

Be honest in your communications

Give the correct information

Use gender-neutral language. Use words that reflect non-bias such as police
officer instead of policeman. Avoid using occupational phrases that indicate
gender. E.g. a manager should discuss the budget with his or her staff instead
of his staff or her staff.

Do not intentionally misrepresent or mislead others.

BASICS FOR COMMUNICATING


EFFECTIVELY

Include all vital information that is relevant to the situation

Guard against damaging another persons name and reputation by making


false accusations.

Familiarize yourself with the laws pertaining to any communications for which
you are responsible.

Note:
Legal : permitted by law
Ethics : moral principles or standards
Slander : orally defaming an individuals character
Libel : defaming an individuals character in writing

Seatwork: On a yellow sheet of


paper

1. Explain the significance of goodwill in business situation.

2. Consider the following concepts in the light of business


communications: cultural awareness, efficiency, factual truth, goodwill
and integrity. Arrange the ideas in the order of importance, and explain
your choice of arrangement.

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