CSR Mandate India "Era of Command and Control"
CSR Mandate India "Era of Command and Control"
CSR Mandate India "Era of Command and Control"
India
Era of Command and Control"
5/23/16
PRESENTATION FLOW
CSR MANDATE
CSR FRAMEWORK
CSR- EVOLUTION
AND
UNDERSTANDING
Culture, religion,
family values and
tradition
Second Phase
1900s to
1980s
Industrialization
had an influential
effect on CSR
Era of Command and Control"
Third Phase
Present
Integrated CSR
into a sustainable
business strategy
CSR - UNDERSTANDING
Three Different
Understanding of CSR
Innovation,
Sustainable
business models
Compliance with
legislations
Contribute with
money and
knowledge
CSR AS
VALUE
CREATION
CSR AS
RISK
MANAGEMENT
CSR AS
PHILANTHROP
Y
Fundamental
strategic and
operational impact
Medium to High
Operational Cost
Little Strategic or
Operational Effect
CSR
MANDATE
Clause 135
least
2 percent
A net worth of
rupees
500crore
A turnover of rupees
1000crore
A net profit of
rupees 5crore
or more in any fiscal
year
Eradicating Hunger
Ensuring
Environmental
Sustainability
Promotion of
Education
Employment
Enhancing Vocational
Skills
Social Business
Projects
Reducing child
mortality and
improving maternal
health
Contribution to the
Prime Ministers
National Relief Fund
Combating human
(IMV)immunodeficien
cy virus, other
diseases
ONE-THIRD
of the population is
illiterate
TWO-THIRD
lack access to proper
sanitation
MILLIONS OF
PEOPLE
still live on less than RS
100 a day.
CORPORATE
PHILANTHROP
Y
CHECK
THE BOX
it as a
Companies will
comply by
CHANNELING
FUNDS to
community
organizations.
Revenu
e
Avg
Profit
after
Tax
Actual
Spent - CSR
2% of
PAT
Indian Oil
442,459
7,783
83
156
Reliance
Industries
368,571
21,138
288
423
Tata Steel
135,978
3,895
146
78
TCS
48,894
8,935
51
179
Grasim
Industries
27,899
3,395
16
68
Cairn India
11,861
5,108
NA
102
HDFC Bank
27,606
4,108
NA
82
Oil India
17,215
2,988
50
60
5611 Crores
Actual Spent 1765 Crores
2% of PAT
CSR
FRAMEWORK
FRAMEWORK CSR
Aligned
with
Busines
s
Objecti
ves
Sustain
able
Complia
nce
with
Compa
ny Bill
Act
Result
Oriente
d
Scalabl
e
Effective
CSR
Brand
Visibility
Social
Capital
Partnership
s&
Relationship
s
Business
Opportuniti
es
Nation
Building
PROCEDURE TO COMPANY
Create
CSR Committee
Allocate
Two percent of
net profit
Develop
Corporate Social
Responsibility
Policy
Report
CSR Initiatives to
be Reported
*The two percent CSR spending needs to be computed as two percent of the average net profits made
by the company during every block of three years.