How Long Does It Take To Create Learning?: A Chapman Alliance, Research Study September 2010

Research data collected: September 2010, by Chapman Alliance
How Long Does it Take to

Create Learning?
A Chapman Alliance, Research Study
September 2010
By Bryan Chapman, Chief Learning Strategist
[email protected]
www.chapmanalliance.com
Abstract: Several years ago, I published some learning development
metrics from several different studies that included ratios for how long it
takes to create different types of learning. The information has been widely
used and appears frequently throughout the Blogosphere. Recently, we
have been receiving many requests to update this data, so Chapman
Alliance created a survey to collect usable metrics that will help you
benchmark your own learning development times. This time, all of the
results were collected from a single audience (249 completed surveys)
across several learning formats including instructor led training (ILT),
Level 1 e-Learning (Basic), Level 2 e-learning (Interactive), Level 3 elearning (Advanced), and information about blended learning. The results
are contained in this deck.
Now, the good news You are welcome to share this research with anyone
youd like. Because we feel that this information is so important to the
industry, we have released it under Creative Commons, meaning that you
can share the whole deck or pull-out slides/charts and add them to your
presentations, white papers, conference presentations, etc. The only
restrictions are (1) you must ALWAYS list the source of information as
Chapman
Alliance
and (2) you
are NOT
allowed
sell the
results
Source Citation:
Chapman,
B. (2010).
How
LongtoDoes
it Take
towithout
Create
written
permission
from
Chapman
Alliance.
Thats
it.
Enjoy!
Learning? [Research Study]. Published by Chapman Alliance LLC.
Survey Demographics
Thanks to all of you who took time to complete the survey!
If you would like to participate in future research surveys from Chapman Alliance, please join our
list at www.chapmanalliance.com/join-our-mailing-list
The data contained in this research was collected from 249 organizations, representing 3,947 learning
development professionals, who have created learning content (ILT and eLearning) that is consumed by
19,875,946 Learners.
Instructor-Led Training
(ILT)
Development Benchmark
evelopment of Instructor-Led Training (ILT)
erall Times and Ranges
82:1
43:1
High Range
Complex Projects, Often very

Custom, Extended time spent on
formatting during production
Average
Most Typical, ILT Development Projects
22:1
Low Range
(average)
Rapid Development, Simple Content, Possible

repurposing from existing source material,
material
minimal print-based learning support
materials
(average)
ment of Instructor-Led Training (ILT)
evelopment Tasks How much time is spent in each area through the development process?
Average time allocation by task and time spent (all respondents)
Number of
hours of
development
time in each
task, per
finished hour
(people
hours)
5.36 6.84 5.06 3.38 4.83 6.76 3.42 2.88 3.45 1.01
Based on average of 43 development hours, per finished hour of ILT
NOTE: Times reflect time spent by all members of the development team including: instructional designers, writers, subject matter experts (SME), graphic artists, project managers, etc.
= 43 hours
elopment of Instructor-Led Training (ILT)
uch are organizations spending, on average, per-finished-hour, to create instructor-led training (internally)
$5,934
We
We asked
asked
respondents:
respondents: List
List (if
(if
known)
your
known) your
average,
average, internal
internal
cost
cost for
for creating
creating 11
finished
finished hour
hour of
of ILT.
ILT.
The
The cost
cost shown
shown is
is the
the
average
average
opment of Instructor-Led Training (ILT)
ng Average Time and Average Cost to Estimate Development Costs
Tasks
% of time
spent on
each task
Time spent
on each task
1-hour ILT
Course
5-hour ILT
10 hour
Course
ILT Course
(per finished
hour)
$
7,391
$
Instructional Design
16%
6.84
$
944 $ 4,722
9,444
$
Lesson Plan Development
12%
5.06
$
698 $ 3,492
6,985
$
Creation of Handouts
8%
3.38
$
466 $ 2,331
4,662
$
Student Guide/ Workbook Development
11%
4.83
$
667 $ 3,336
6,671
$
PowerPoint and/or other visual
16%
6.76
$
933
$
4,667
development
9,335
$
Test and Exam creation
8%
3.42
$
472 $ 2,360
4,720
$
Project Management during
7%
2.88
$
397
$
1,987
Development
3,973
riables:
$
* Average time of development per finished hour of ILT: 43
SME/ Stakeholder Reviews
8%
3.45
$
477 $ 2,384
** Average cost of development for 1 finished hour of ILT content: $5,934
4,768
NOTE:
The numbers above assume that all tasks are repeated
hour of instruction.
The study
not explore$
Other
2% for each1.01
$
139
$ did697
the efficiency and reduction of time for longer courses by task.
1,395
Front End Analysis
12%
5.36
739
$ 3,695
Level 1 - eLearning
velopment of Level 1 - eLearning
is Level 1 eLearning Defined?

The following definitions were used to collect survey data
Level
Definition
Level 1 eLearning (Basic)
Content pages, text, graphics,

perhaps simple audio, perhaps simple
video, test questions. NOTE:
PowerPoint-to-eLearning often falls
into this category. Basically pages
with assessment.
Level 2 eLearning
(Interactive)
Level 1 plus 25% (or more) interactive

exercises (allowing learners to
perform virtual "try it" exercises),
liberal use of multimedia (audio,
video, animations)
Highly interactive, possibly simulation

or serious game based, use of
avatars, custom interactions, award
VERY IMPORTANT: It is important to understand that these definitions were written to be relatively broad by
winning
caliber
design. Having conducted similar surveys for many
years, weve
found courseware
that defining the exact framework of
Level 3 eLearning
(Advanced)
each level makes it virtually impossible for survey respondents to reply (unless their courses just happen to
match the definition completely). By allowing for some interpretation, we have found that these guidelines yield
the desired results, especially since respondents are also allowed to list low range, average, and high range
based on further characteristics of learning content development.
all Times and Ranges
125:1
79:1
49:1
ment of Level 1 eLearning
Number of
hours of
developm
ent time in
each task,
per
finished
= 79 hours
hour
Based on average of 79 development hours, per finished hour of Level 1
(people
eLearning
OTE:
Times reflect time spent by all members of the development team including: instructional designers, writers, subject matter experts (SME), graphic artists, authors, media producers, project managers,
hours)
7.87
10.88
9.03
8.66
3.49
5.47
13.42
5.12
5.08
5.59
3.43
0.96
are organizations spending, on average, per-finished-hour, to create Level 1 eLearning?
$10,054
We
We asked
asked
respondents:
respondents: List
List (if
(if
known)
your
known) your
average,
average, internal
internal
cost
cost for
for creating
creating 11
finished
finished hour
hour of
of
Level
Level 11 eLearning.
eLearning.
The
The cost
cost shown
shown is
is the
the
average
average
opment of Level 1 eLearning

% of time
spent on
each task
Time spent
on each task
1-hour
Level 1
eLearning
5-hours
Level 1
eLearning
10-hours
Level 1
eLearning
Front End Analysis
10%
7.87
$ 1,002
$ 5,009
$ 10,018
14%
10.88
$ 1,384
$ 6,922
$ 13,845
Storyboarding
11%
9.03
$ 1,149
$ 5,745
$ 11,490
Graphic Production
11%
8.66
$ 1,102
$ 5,512
$ 11,023
Video Production
4%
3.49
$ 445
$ 2,224
$ 4,447
Audio Production
7%
5.47
$ 696
$ 3,478
$ 6,956
17%
13.42
$ 1,708
$ 8,541
$ 17,082
QA Testing
6%
5.12
$ 651
$ 3,257
$ 6,515
Project Management
6%
5.08
$ 646
$ 3,232
$ 6,463
7%
5.59
$ 711
$ 3,557
$ 7,115
Pilot Test
4%
3.43
$ 437
$ 2,185
$ 4,370
Other
1%
0.96
$ 122
$ 608
$ 1,216
100%
79
$ 10,054
Tasks
Authoring/ Programming
Totals
(per finished
hour)
$ 50,270 $ 100,540
ables:
* Average time of development per finished hour of Level 1 eLearning: 79
** Average cost of development for 1 finished hour of Level 1 eLearning: $10,054
NOTE: The numbers above assume that all tasks are repeated for each hour of instruction. The study did not explore
Level 2 - eLearning

Level
Definition

with assessment.
Level 2 eLearning
(Interactive)
Level 1 plus 25% (or more)

interactive exercises (allowing
learners to perform virtual "try it"
exercises), liberal use of multimedia
(audio, video, animations)

or serious game based, use of
avatars, custom interactions, award
VERY IMPORTANT: It is important to understand that these definitions were written to be relatively broad by
winning
caliber
years, weve
found courseware
Level 3 eLearning
(Advanced)
267:1
184:1
Average
(average)
Rapid Development through Templated

Interactions. Simple Animation, Efficient or lowend Media Production
(average)
Advanced and custom

interactions, Embedded
simulation activities and lots
of media
Most Typical, Interactive eLearning Projects

Level 2
127:1
Low Range
High Range
Number of
hours of
developm
ent time in
each task,
per
finished
= 184 hours
hour
Based
on
average
of
184
development
hours,
per
finished
hour
of
Level
2
(people
eLearning
OTE:
hours)
17.36 24.69 20.88 22.39 11.29 11.59 32.20 11.88 11.74 10.96
7.41
1.63
$18,583
We
We asked
asked
respondents:
respondents: List
List (if
(if
known)
your
known) your
average,
average, internal
internal
cost
cost for
for creating
creating 11
finished
finished hour
hour of
of
Level
Level 22 eLearning.
eLearning.
The
The cost
cost shown
shown is
is the
the
average
average
Tasks
Front End Analysis
Storyboarding
Graphic Production
Video Production
Audio Production
QA Testing
Project Management
Pilot Test
Other
Totals
% of time
spent on
each task
Time spent
on each task
1-hour
Level 2
eLearning
5-hours
Level 2
eLearning
10-hours
Level 2
eLearning
9%
13%
11%
12%
6%
6%
18%
6%
6%
6%
4%
1%
17.36
24.69
20.88
22.39
11.29
11.59
32.20
11.88
11.74
10.96
7.41
1.63
$ 1,753
$ 2,493
$ 2,108
$ 2,261
$ 1,140
$ 1,171
$ 3,252
$ 1,200
$ 1,185
$ 1,107
$ 748
$ 164
$ 8,767
$ 12,466
$ 10,542
$ 11,305
$ 5,700
$ 5,855
$ 16,260
$ 5,998
$ 5,926
$ 5,533
$ 3,740
$ 822
$ 17,535
$ 24,932
$ 21,085
$ 22,609
$ 11,400
$ 11,710
$ 32,520
$ 11,996
$ 11,853
$ 11,066
$ 7,481
$ 1,644
100%
184
$ 18,583
$ 92,915
(per finished
hour)
$
185,830
ables:
Level 3 - eLearning

Level
Definition

with assessment.
Level 2 eLearning
(Interactive)
Level 1 plus 25% (or more)

interactive exercises (allowing
learners to perform virtual "try it"
exercises), liberal use of multimedia
(audio, video, animations)

or serious game-based, use of
avatars, custom interactions, awardVERY IMPORTANT: It is important to understand that these definitions were written to be relatively broad by
winning
caliber
years, weve
found courseware
Level 3 eLearning
(Advanced)
NOTE: Several
respondents listed times
greater than 2000+
hours of development
per finished hour (very
advanced learning
simulations and games)
716:1
490:1
Average
(average)
Templated Interactions, Games and Simulations,

Efficient Simulation Development Practices (Rapid
Development)
(average)
Complex Projects, Advanced

Learning Simulations and
Games, Extensive Media
Production
Most Typical, Highly Interactive Courses,

Simulations and/or Games (Level 3)
217:1
Low Range
High Range
Number of
hours of
developm
ent time in
each task,
per
finished
= 490 hours
hour
Based on average of 490 development hours, per finished hour of Level 3
(people
eLearning
OTE:
hours)
42.97 61.97 53.22 64.53 30.46 26.61 86.39 31.51 32.19 30.61 20.96
8.59
are organizations spending, on average, per-finished-hour, to create Level 3 eLearning?
$50,371
We
We asked
asked
respondents:
respondents: List
List (if
(if
known)
your
known) your
average,
average, internal
internal
cost
cost for
for creating
creating 11
finished
finished hour
hour of
of
Level
Level 33 eLearning.
eLearning.
The
The cost
cost shown
shown is
is the
the
average
average
Tasks
Front End Analysis
Storyboarding
Graphic Production
Video Production
Audio Production
QA Testing
Project Management
Pilot Test
Other
Totals
% of time
spent on
each task
Time spent
on each task
1-hour
Level 3
eLearning
5-hours
Level 3
eLearning
10-hours
Level 3
eLearning
9%
13%
11%
13%
6%
5%
18%
6%
7%
6%
4%
2%
42.97
61.97
53.22
64.53
30.46
26.61
86.39
31.51
32.19
30.61
20.96
8.59
$ 4,417
$ 6,370
$ 5,471
$ 6,633
$ 3,131
$ 2,736
$ 8,881
$ 3,239
$ 3,309
$ 3,146
$ 2,154
$ 883
$ 22,086
$ 31,850
$ 27,355
$ 33,167
$ 15,654
$ 13,678
$ 44,404
$ 16,196
$ 16,545
$ 15,731
$ 10,772
$ 4,417
$ 44,171
$ 63,700
$ 54,711
$ 66,335
$ 31,308
$ 27,355
$ 88,808
$ 32,392
$ 33,090
$ 31,463
$ 21,543
$ 8,834
100%
490
$ 50,371
$
251,855
$
503,710
(per finished
hour)
ables:
Comparison Charts
Development Ratios and Costs
pment Ratios - Summary

eLearning (Basic), Level 2 eLearning (Interactive), Level 3 eLearning (Advanced)
Rapid
Development,
Simple Projects
Average
Typical Project
Advanced,
Complex, More
Media
Instructor-Led
Training (ILT)
22:1
43:1
82:1
Level 1
eLearning
(Basic) Content
49:1
79:1
125:1
127:1
184:1
267:1
217:1
490:1
716:1
Pages and
Assessment
Level 2
eLearning
(Interactive)
Level 1, plus 25%+
interactive
exercises
Level 3
eLearning
(Advanced)
Simulations,
Games, Award
Winning type
e Cost Comparisons - Summary

eLearning (Basic), Level 2 eLearning (Interactive), Level 3 eLearning (Advanced)
Average Cost perfinished hour
Instructor-Led
Training (ILT)
Level 1
eLearning
(Basic) Content
Pages and
Assessment
Level 2
eLearning
(Interactive)
Level 1, plus 25%+
interactive
exercises
Level 3
eLearning
(Advanced)
Simulations,
Games, Award
Winning type
$5,934
$10,054
$18,583
$50,371
Blended Learning
Benchmark of Blended Learning Components
Blended Learning Components

Radar chart showing components most frequently used as part of a blended
learning course (across all respondents)
Online Simulations (7%)

Pre-reading (6%)
Knowledge-Based Tests (6%)
Live Simulations (5%)
On-the-job Training Tasks (4%)

Assigned Homework (completed outside class) (4%)
Pretests (3%)
Posttests (3%)
Post Course Observation Worksheets (2%)
Classroom Session(s) ILT (24%)

Self-Paced eLearning (23%)
Virtual Classroom Sessions (12%)
Low
Frequency
Some
Use
Frequent
Use
Components used most frequently as part of a blend

Average mix of major components: Classroom, Virtual Classroom and E-Learning
(survey respondents)
Learning
ge size of a Blended Learning Course? and what are organizations typically paying for internal development of blended learning
NOTE:
NOTE: These
These were
were asked
asked as
as
three
three separate
separate questions.
questions.
1.
1. Components
Components used
used in
in blend
blend
2.
2. Typical
Typical length
length of
of blend
blend
3.
3. Average
Average cost
cost of
of blend
blend
We
We realize
realize that
that this
this data
data doesnt
doesnt
mesh
mesh well
well with
with previous
previous
questions
questions about
about development
development
per
per finished
finished hour
hour ratios.
ratios.
IfIf you
you average
average out
out the
the costs,
costs, itit
would
would seem
seem to
to suggest
suggest that
that
blended
blended learning
learning is
is created
created at
at aa
rate
rate of
of $809
$809 per
per finished
finished hour
hour
($25,900
($25,900 divided
divided by
by 32).
32).
$25,900
We
We thought
thought itit would
would be
be helpful
helpful
to
to share
share the
the data
data anyway.
anyway.
Please
Please understand
understand these
these
constraints
constraints when
when interpreting
interpreting
the
the data
data
Average Duration
32 hours
Average Configuration
About the Author

Bryan Chapman is Chief LearningStrategist at Chapman Alliance; a
provider of research-centric consultingsolutions that assist
organizations in defining, operating and optimizing their strategic
learning initiatives. As a veteran in the industry, he has over 20 years
experience and has worked with such organizations as American
Express, Shell, Kodak, Sprint, Sharp Electronics, Honda, IBM, Microsoft,
Avon, UNICEF, American Red Cross, The Food and Drug Administration,
U.S. State Department, and many others; to help them optimize
learning efficiency through the use of innovative learning techniques
and technologies. Click here for a full bio.
Please feel free to contact me if you need some assistance
working through learning management system (LMS) or any

other learning technology selection project
finding and applying learning industry research; custom
research projects
optimizing or establishing your learning governance approach
exploring best practices for rapid learning development
learning strategy jam sessions (available as a 2-hour block,
full-day onsite, or as a workshop)
Click here for more available services
Contact information:
Bryan Chapman
Chief Learning Strategist
Chapman Alliance
(801) 568-7011
[email protected]

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Research data collected: September 2010, by Chapman Alliance