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Mobile Entertainment's Guide To Android: WWW - Mobile-Ent - Biz

The document provides an overview of Android's growth based on statistics from various sources. It summarizes that Android saw significant growth in 2009 and 2010, with the number of activated Android devices reaching over 8 million by early 2010 and shipments projected to reach over 75 million by 2012. It also reviews Android app market statistics, the fragmentation of Android versions, and consumer usage patterns on Android versus other platforms. Developer earnings and predictions for the Android market are also summarized.

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51 views26 pages

Mobile Entertainment's Guide To Android: WWW - Mobile-Ent - Biz

The document provides an overview of Android's growth based on statistics from various sources. It summarizes that Android saw significant growth in 2009 and 2010, with the number of activated Android devices reaching over 8 million by early 2010 and shipments projected to reach over 75 million by 2012. It also reviews Android app market statistics, the fragmentation of Android versions, and consumer usage patterns on Android versus other platforms. Developer earnings and predictions for the Android market are also summarized.

Uploaded by

yashwins
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Mobile Entertainment’s

Guide to Android
www.mobile-ent.biz
About This Presentation
• We put this together from publicly available stats, research
and news stories on Google’s Android OS
• It’s designed to offer a snapshot of current research and data
around the platform.

• Who are we? Mobile Entertainment reports the latest news,


views and analysis from the mobile content industry, across
print, web, email and mobile.
• We also run events – our next one is Monetising Mobile in
London on 26th May.
Android Growth

• In Feb-10, 60,000 Android handsets were shipping every day –


a run-rate equivalent to 21.9m a year (source)
Android Growth - Gartner

• 6.8m Android handsets were sold in 2009 according to


Gartner’s estimates (source) –
– 3.9% share of global smartphone sales – up from 0.5% in 2008
Android Growth: comScore

• Android took a 7.1% share of all US smartphones in circulation


in Jan-10 – up from 2.8% in Oct-09 (source)
Android Growth - Flurry

• Motorola’s Droid sold 1.05m units in its first 74 days,


according to Flurry’s estimates (source)
– However, the Nexus One only sold 135k units in the same period
Android Growth - AdMob

• Global AdMob requests from Android devices increased 97%


from Oct-09 to Dec-09 – over 1bn in the latter (source)
Android Ad Share: AdMob
Android OS fragmentation

• However, there are several versions of the Android OS in


circulation, from Android 1.1 to 2.0.1 (Source: Google Jan-10)
Android Market: Stats
• In Mar-10, more than 30k apps were available according to
Google – up from 16k in Dec-09 (source)
• In Mar-10, third-party site AndroLib listed 36,000, although
this may include deleted apps (source)
Android Market: Free v Paid
• Analyst FADE estimates that 98.9% of Android app downloads
are free – with 289m total downloads by Mar-10 (source)
• Dec-09 survey by Skyhook Wireless of 30 Android developers
found nearly 60% weren’t happy with their revenues (source)
– 82% said the reason was Android Market’s design
– 43% highlighted the use of Google Checkout for payment
– 46% were worried about Android OS fragmentation
Android Market: Free v Paid

• 60.7% of the Android Market catalogue is free apps,


compared to 39.3% which are paid. (Source: AndroLib)
Android Market: Prices

• Average Android app prices vary considerably between regions:


$4.42 in the Euro Zone, but $2.28 in Japan. (Source: Distimo)
Developer Stats: Regions

• 65% of Android devs are based in the US (Source: Distimo)


Developer Stats: Growth

• Flurry has found a consistent increase in new Android app


projects since Nov-09 (Source: Flurry)
Android Games: Data
• According to AndroLib, there were 4,784 games available on
Android Market in Mar-10 (source)
• 1,200 of those were added in January and February 2010
alone, according to FADE (source)
• FADE also estimates that Android Market generated $900k
from paid game sales in Jan+Feb-10 (up 50% from
Nov+Dec-09) (source)
Android Games - Revenues
TOP 10 ANDROID MARKET GAMES (4-Jan to 28-Feb 2010)
• 1. Robo Defense by Lupis Labs - 24,000 downloads ($2.99)
2. SNesoid by yongzh - 11,000 downloads ($3.98)
3. Nesoid by yongzh - 10,000 downloads ($3.49)
4. Gameboid by yongzh - 9,000 downloads ($3.99)
5. Fishin' 2 Go (FULL) by CyxB - 16,000 downloads ($2.25)
6. Homerun Battle 3D by Com2uS - 6,000 downloads ($4.99)
7. UNO by Gameloft - 9,000 downloads ($2.99)
8. Armored Strike by Requiem Software - 6,000 downloads ($3.99)
9. Space Physics by Camel Games - 8,000 downloads ($2.99)
10. Armageddon Squadron by Polarbit AB - 4,000 downloads ($4.06
due to exchange rate)
Source: FADE
Android Consumer Usage
• Android users download an average of 9 new apps a month –
the same as iPhone users (source)
• Only 21% of Android users buy at least one paid app a month,
compared to 50% of iPhone users (source)
• Android users spend an average of 80 minutes a day using
apps (iPhone is 79 mins, iPod touch is 100 mins) (source)
• 73% of Android users are male, compared to 56% of iPhone
OS users (source)
Android Consumer Usage
• FADE estimated in Mar-10 that Android’s 8m users have
downloaded an average of 35 apps each (source)
• 50% of people with T-Mobile’s myTouch handset launch
Android Market once a day (source)
• 17% of Android visitors to Mplayit’s discovery service are
looking for games, and 83% for apps – iPhone’s ratio is 64%
games to 36% apps (source)
Android Consumer Usage

• Data from comScore and Compete indicates that Android users aren’t so
dissimilar to iPhone users in their habits (Source: eMarketer)
• See next page for similar conclusions from Flurry’s usage data.
Android Consumer Usage
Success Stories
• Polarbit passed the milestone of 1m Android games
downloads in Mar-10 (includes paid and free) (source)
• Indie developer Edward Kim said in Mar-10 that he’s making
$13k a month from his Car Locator app (source)
• MobiHealthNews thinks that more than 3m Android health
apps have been downloaded (source)
Android Predictions
• Gartner thinks Android will have 14.5% of the global
smartphone market in 2012 – 76m devices (source)
• MIC predicted last October that Google would ship 6.5m
Android phones in 2009, rising to 31.8m in 2013 (source)
– But MIC predicts 126m Android devices in 2013 – incl netbooks,
tablets etc
• Canalys thinks 12.3m Android handsets will be sold in 2010 in
North America (source) - see next page for table.
• IDC predicts 75k Android apps by the end of 2010, compared
to 300k iPhone apps (source)
Android Predictions - Canalys
The Case For Android
(by developer advocate Tim Bray)
• “It’s not good to be on the Net at all times, but it’s very good to have the Net available at all times.
• Google needs, and is committed to, Android; it’s not just a hobby.
• The Android user experience is very good and, more important, getting better fast.
• It’s developer-friendly; the barriers to entry are very low for the several million people on the
planet who are comfy with the java programming language.
• The APIs are pretty good in my experience, and even more important, complete. Near as I can tell,
there’s nothing interesting the phones can do that’s not exposed through some API or other.
• Anyone can build any hardware they want around the Android software; no approval required.
• Anyone can sell any program they write via the Android Market; no approval required.
• It’s open-source.
• The smartphone arena where Android plays is extra interesting right now, with space for radical
experimentation both on the technology and business fronts.
• The mobile space has had a huge impact in the emerging economies of the less-developed world
and I think that’s just getting started. I want to be part of that story and Android seems like the
right software platform for it.
• I’ll enjoy competing with Apple.”

Source: Tim Bray Blog


Cheers!
• Mobile Entertainment: www.mobile-ent.biz
• Got feedback or a hot Android app you want us to write
about? [email protected]
• And don’t forget our Monetising Mobile
event on 26th May in London...

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