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Models of Communication: Anne Francis B. Villegas Fatima Trisha P. Velasco BSND-3

This document discusses several models of communication that have been proposed over time to explain the human communication process. It describes the transmission model proposed in 1949, which views communication as a linear process involving a sender, message, channel and receiver. It also discusses critiques of this model and later expansions such as the SMCR model from 1960 and transactional model from 2008. The document covers various elements, rules and theories involved in conceptualizing the communication process.

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Sumedh Hedaoo
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62 views20 pages

Models of Communication: Anne Francis B. Villegas Fatima Trisha P. Velasco BSND-3

This document discusses several models of communication that have been proposed over time to explain the human communication process. It describes the transmission model proposed in 1949, which views communication as a linear process involving a sender, message, channel and receiver. It also discusses critiques of this model and later expansions such as the SMCR model from 1960 and transactional model from 2008. The document covers various elements, rules and theories involved in conceptualizing the communication process.

Uploaded by

Sumedh Hedaoo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Anne Francis B.

Villegas
Fatima Trisha P. Velasco
BSND-3

MODELS OF COMMUNICATION

DEFINITION

refers to theconceptual model


used to explain the
humancommunication process.

TRANSMISSION MODEL OR
STANDARD VIEW OF
COMMUNICATION, 1949

first major model for communication


Claude Shannon and Warren Weaver
linear model of communication

channel

Receiver

Send
er

STRENGTHS

ELEMENTS

Simplicity

Generality

Quantifiability.

Information
source
Transmitter
Channel
Receiver
Destination

THREE LEVELS OF PROBLEMS FOR


COMMUNICATION

The technical problem: how


accurately can the message be
transmitted?

The semantic problem: how precisely


is the meaning 'conveyed'?

The effectiveness problem: how


effectively does the received meaning

DANIEL CHANDLER CRITIQUES THE


TRANSMISSION MODEL BY STATING:

It assumes communicators are isolated


individuals.
No allowance for differing purposes.
No allowance for differing
interpretations.
No allowance for unequal power
relations.
No allowance for situational contexts

SENDER-MESSAGE-CHANNELRECEIVER MODEL OF
COMMUNICATION, 1960

SMCR Model of Communication


David Berlo
separated the model into clear parts
and has been expanded upon by other
scholars.

MAJOR DIMENSIONS:

Message
source /emisor
/sender /encoder
Form
Channel
destination / receiver /
target /decoder

We should examine the IMPACT that the


message has (both desired and
undesired) on the target of the
message. (Wilbur Schram,1954)

THREE LEVELS OF SEMIOTIC RULES

Syntactic
Pragmatic
Semantic

TRANSACTIONAL MODEL OF COMMUNICATION,


(2008)

Barnlund
Individuals are simultaneously
engaging in the sending and receiving
of messages

CONSTITUTIVE MODEL OR CONSTRUCTIONIST


VIEW

Second attitude of communication


Focuses on how an individual
communicates as the determining
factor of the way the message will be
interpreted
Communication is viewed as a conduit

SPEECH ACT

an act that aspeakerperforms when


making anutterance, including the
following:
A general act (illocutionary act) that
a speaker performs, analyzable as
including

the uttering of words (utterance acts)


making reference and predicating (propositional
acts), and
a particular intention in making the utterance
(illocutionary force)`

An act involved in the illocutionary act,


including utterance acts and propositional
acts

The production of a particular effect in the


addressee (perlocutionary act)

ENCODE-TRANSMIT-RECEIVE-DECODE MODEL

processes of encoding and decoding


imply that the sender and receiver
each possess something that functions
as acodebook, and that these two code
books are, at the very least, similar if
not identical. Although something like
code books is implied by the model,
they are nowhere represented in the
model, which creates many conceptual
difficulties.

THEORIES OF COREGULATION

Communication is creative and


dynamic continuous process, rather
than a discrete exchange of information

People use different types of media to


communicate and which one they
choose to use will offer different
possibilities for the shape and
durability of society.

PSYCHOLOGY OF
COMMUNICATION

Bernard Luskin, UCLA, 1970, advanced


computer assisted instruction and
began to connect media and psychology
into what is now the field of media
psychology. In 1998, the American
Association of Psychology, Media
Psychology Division 46 Task Force report
on psychology and new technologies
combined media and communication as
pictures, graphics and sound
increasingly dominate modern
communication

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