Meaning of Research: Research Is Composed of Two Syllables A Prefix Re' and A Verb Search'
Meaning of Research: Research Is Composed of Two Syllables A Prefix Re' and A Verb Search'
Meaning of Research: Research Is Composed of Two Syllables A Prefix Re' and A Verb Search'
Countinue
Objectives of Research
OBJECTIVES OF RESEARCH ARE DIFFERENT FOR DIFFERENT
INDIVIDUALS AND ORGANISATIONS
Count:
Types of Research
From the view
point of
Applications
Objectives
Inquiry mode
Applications
Pure
Research
Applied Research
Pure Research
Pure
Examples
Examples
of pure include:
Applied Research
Objectives
Descriptive
Research
Correlational Research
Explanatory Research
Exploratory Research
Descriptive Research
Examples
Correlational Research
Correlational
Research study is
to discover or establish the
existence of relationship /
association / interdependence
between two or more aspects of
a situation.
Examples
What is the impact of an advertising
campaign on the sale of a product?
What is the relationship between stressful
living and the incidence of heart attack?
What is the relationship between fertality
and mortality?
What is the relationship between
technology and unemployment?
Explanatory Research
Explanatory
Research
attempts to clarify why and
how there is a relationship
between two aspects of a
situation or phenomenon.
Examples
Why
Exploratory Research
Exploratory
When
Inquiry mode
Quantitative
Research
Qualitative Research
Inquiry mode
There
Structured
approach to inquiry is
usually classified as quantitative
research and unstructured as
qualitative research.
Quantitative Research
The study is classified as a quantitative
study if you want to quantify the variation in
a phenomenon, situation, problem or issue;
if information is gathered using
predominantly quantitative variables; and if
the analysis is geared to ascertain the
magnitude of the variation. Examples of
quantitative aspects of a research study
are:
How many people have a particular
problem?
How many people hold a particular attitude?
Qualitative Resarch
The study is classified as qualitative if the
purpose of the study is primarily to describe
a situation, phenomenon, problem or event;
The information is gathered through the
variables measured on nominal or ordinal
scales (qualitative measurement scales);
and if analysis is done to establish the
variation in the situation, phenomenon or
problem without quantifying it.
Examples
Description
of an observed situation,
the historical enumeration of events,
an account of different opinions
people have about an issue, and a
description of the living conditions of
a community are examples of
qualitative research.
Quantitative Research
Objective
To gain a qualitative
understanding of the
underlying reasons and
motivations
Sample
Large number of
representative cases
Data Collection
Unstructured
Structured
Data Analysis
Non-statistical
Statistical
Outcome
Develop an initial
understanding
Empirical Research
Historical Research
Business Research
Causal Research
Causal Research
Examples
Factors influencing buying behavior of
customers
Factors influencing the motivation of an
employee
Normative Research
Conceptual Research
Conceptual