Scribd Logo
Upload

Welcome to Scribd!

  • 325 views

    Group 4

    Uploaded by

    Ankit Bansal
    Group 4 is an Indian e-commerce company called Yebhi that began as BigShoeBazaar in 2009. It has raised over $40 million in funding. While it once operated its own e-commerce site, in 2014 it changed to an online coupon model where it partners with other retailers. It aggregates products from over 30 online stores. Though it had a gross merchandise value of $250 million in 2013, it has faced challenges with inconsistent performance, strong competition, and funding issues that have reduced its traffic and engagement over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Group 4

    Uploaded by

    Ankit Bansal
    325 views15 pages
    Group 4 is an Indian e-commerce company called Yebhi that began as BigShoeBazaar in 2009. It has raised over $40 million in funding. While it once operated its own e-commerce site, in 2014 it changed to an online coupon model where it partners with other retailers. It aggregates products from over 30 online stores. Though it had a gross merchandise value of $250 million in 2013, it has faced challenges with inconsistent performance, strong competition, and funding issues that have reduced its traffic and engagement over time.

    Original Description:

    website and company analysis as a retailing store

    Original Title

    yebhi.com

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Group 4 is an Indian e-commerce company called Yebhi that began as BigShoeBazaar in 2009. It has raised over $40 million in funding. While it once operated its own e-commerce site, in 2014 it changed to an online coupon model where it partners with other retailers. It aggregates products from over 30 online stores. Though it had a gross merchandise value of $250 million in 2013, it has faced challenges with inconsistent performance, strong competition, and funding issues that have reduced its traffic and engagement over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    325 views15 pages

    Group 4

    Uploaded by

    Ankit Bansal
    Group 4 is an Indian e-commerce company called Yebhi that began as BigShoeBazaar in 2009. It has raised over $40 million in funding. While it once operated its own e-commerce site, in 2014 it changed to an online coupon model where it partners with other retailers. It aggregates products from over 30 online stores. Though it had a gross merchandise value of $250 million in 2013, it has faced challenges with inconsistent performance, strong competition, and funding issues that have reduced its traffic and engagement over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Group 4

    1. History
    Began as BigShoeBazaar.com
    Incepted in August 2009
    Investments
    Catamaran Ventures invested Rs 40 crore in company
    in mid-2011
    raised INR 100 Cr in Series C round of funding led by
    Fidelity Growth Partners India and Qualcomm
    in April 2013, its site was revamped, along with a new
    logo.
    On 4 September 2014they changed their business
    model to coupon store and served Flipkart, Jabong,
    Myntra, Zovi, Koovs & Zivame as their clients

    Performance review in terms of Gross


    Merchandise Value, actual turnover, profits
    since inception in India

    Source: Moneycontrol; ForbesIndia

    3. Website Traffic
    Alexa Global Rank: 43,790
    Alexa India Rank: 5,385
    Daily Unique Visitors:

    23,472

    Monthly Unique Visitors:

    704,160

    Daily Pageviews:

    62,202(2.65 per visitor)

    Daily Time on Site

    1:34

    Page views per visitor and daily time on site reduced by


    9.51% and 15% respectively
    Reasons of low performance can be attributed to
    Inconsistency
    Strong Competition
    Fund Crunch

    4. Funding details
    $12M

    Apr 2013

    $18M

    Jul 2012

    Series C

    $9M

    2011

    Series B

    $1M

    2010

    Series A

    Fidelity Growth
    Partners India,
    Qualcomm, Nexus
    Venture Partners
    Qualcomm, Nexus
    Venture Partners,
    Fidelity Growth
    Partners India
    Nexus Venture
    Partners, Catamaran
    Ventures

    Revenue
    Yebhi had a GMV of 250 crore in 2013
    Year

    Revenue

    Loss

    2013

    Rs.88.62 crore

    Rs.65.63 crore

    2012

    Rs.47.1 crore

    Rs.47.16 crore

    5. Build-up of suppliers and supplier


    relations:

    Yebhi has changed its business model from a e-commerce site


    to a product aggregator so it dont required to maintain
    warehouses and logistics services because the storage and
    delivery is done by the partnering websites.

    For company which has product discovery models like Yebhi,


    Collaborating with the other major fashion players become
    very essential for them.
    Yebhi.com, has started aggregating products from international
    online e-tailers. Currently products from three fashion e-tailers,
    Asos.com, Shopbop.com and Forever21 are available on Yebhi.
    Yebhi currently aggregates products from 30 online stores,
    including Flipkart, nineteen, HomeShop18, Zovi, Lenskart and
    Myntra among others and lists over 3500 brands on its website

    6. Warehousing and logistics enhancement

    First warehouse was just a 400 sq ft, later in 2012 had two
    distribution centers of 125,000 sq ft

    Bigshoebazaar or yebhi uses conventional supply chain and upto


    20 percent of goods cost in inventory lies at various places
    stores, warehouses, and in-transit. Using a single warehouse
    frees the capital need and allows to invest on marketing.
    Bigshoebazaar claims to fulfil the order in three days.

    Changed its business model from pure e-commerce store to online


    shopping aggregator and a coupon website . The new model will be
    less capital intensive and not require any investment in inventory,
    fulfillment centres, logistics, support and supply chain

    Q7 A review of the home page to review the


    storefront, a review of other pages to
    comment on general interiors, store layout,
    product display, checkout counter and
    upselling techniques employed to enhance
    customer experience.

    Parameters
    Company name and positioning

    present

    Login link

    present in the home page.

    Show the product lines carried

    Showed

    Use graphics as display windows


    and icons as access points

    Used

    Distinctive look and feel-look

    Very simple not distinctive

    Provide all contact details-

    Contact details provided at the


    customer care link but details are
    showing in paragraph , all
    question answer are coming
    together.
    It is really impossible to find out a
    particular question.
    Also no contact details , company
    policy link are in the bottom of
    home page.

    Be highlighted in various search


    engines
    Social media presence

    Facebook,Twiter,Printrest,Youtube
    ,Linkedin ,G+ ,Link for
    downloading app from Google
    app store, TV, Print

    General Interior
    Background is white . No audio player is used

    Home page is promoting shops(collection of product purchased by a customer.) created


    by customer and some of the celebrity look. Whereas the design of the page is poor.
    Taking time to scroll down the page of the page. Also confusing as celebrity. Look &
    shops coming all together.

    Instructions about how to use the site-no such instruction only one customer care link is
    provided which is very difficult to read.

    Information about the company -one link is present.

    Product search engine is there .

    Shopping cart is not available.

    Shopper login to enhance customer loyalty.-login link is in the home page.

    Store layout
    Layout of each page-Grid layout .

    Any selected shop page:Showing all collection of that shop.


    Space for leaving comments.
    Also option to share all these with face book & twitter.

    Other Pages:For all other pages no sharing option is visible.

    General to all pages:


    Proper seller information , cash coin details are present.
    But in show more details section details are coming with backend code.
    Links to move from page to page-links are working. To buy any product Yebhi is directing to
    other e-commerce websites. After that you have to order from that site only .Also availability
    of product is not updated properly.
    Clicking on the photo leading to the sellers site. To view it on Yebhi you have to click on
    product info link which is barely visible & may confuse customers.
    One can select particular vendor to do shopping. But some option like department ,vendor
    are showing drop down sign but that is not working . You have to click on the word vendor
    etc.
    Checkout counter-They are directing to other online stores so no checkout option from yebhis
    end. Where as they are providing some cash back(cash coin) at the time of delivery .
    Display full assortment or let customers tailor assortments both are present.
    Use of graphics and photos-They have used photos.

    SWOT
    STRENGTH
    Product discovery
    model,
    Asset light model,
    niche player for
    Fashion,
    Community
    Recommendation,
    Higher margins

    WEAKNESS
    No control over
    curstomer service chain,
    Poor cordination in
    terms of product
    availability,
    Poor Brand recognition,
    Poor user experience

    OPPORTUNITY
    Nasecent stage,
    Incresing Smartphone
    penetarion,
    Changing consumer
    behaviour,
    Technology innovation

    Threats
    Competiotrs like
    Myntra & Jabong,
    Funding Crunch,
    Ambiguity in policies,
    Low customer
    swtiching cost

    Suggestions:
    Company needs to regular update their data for better product
    availability
    Build more filters in app and web for better user experience
    Enhance marketing initiatives to build user base and positive
    brand recognition
    Collaborate with other fashion players in industry to provide
    better product offering
    Opportunity in fashion consulting where it can generate the
    revenue by advising the products to the users and can charge
    commission from the suppliers
    Product discovery by Image scanning
    Partnership with international online fashion retailers
    Company can build a Bollywood star community, where users
    can get suggestions from the celebrity and same products
    used by those celebrities

    You might also like