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    Chapter 13

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    xandercage
    This document discusses analyzing qualitative data and preparing it for analysis. It covers summarizing, categorizing, and structuring qualitative data, as well as analytical aids and inductive analytical procedures like discourse analysis and narrative analysis.

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    Chapter 13

    Uploaded by

    xandercage
    724 views14 pages
    This document discusses analyzing qualitative data and preparing it for analysis. It covers summarizing, categorizing, and structuring qualitative data, as well as analytical aids and inductive analytical procedures like discourse analysis and narrative analysis.

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    This document discusses analyzing qualitative data and preparing it for analysis. It covers summarizing, categorizing, and structuring qualitative data, as well as analytical aids and inductive analytical procedures like discourse analysis and narrative analysis.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    724 views14 pages

    Chapter 13

    Uploaded by

    xandercage
    This document discusses analyzing qualitative data and preparing it for analysis. It covers summarizing, categorizing, and structuring qualitative data, as well as analytical aids and inductive analytical procedures like discourse analysis and narrative analysis.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14
    At a glance
    Powered by AI
    The key takeaways are that qualitative data refers to non-numeric data, qualitative analysis involves summarizing, categorizing and structuring data, and the process of analysis and data collection are interactive.

    The main types of qualitative analysis are summarizing meanings, categorizing meanings, and structuring meanings using narrative.

    Some analytical aids used in qualitative analysis include interim summaries, self-memos, and maintaining a researcher's diary.

    Slide 13.

    Chapter 13
    Analysing qualitative data

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.2

    Analysing qualitative data (1)


    Definition
    Qualitative data refers to all non-numeric data
    or data that have not been quantified and can
    be a product of all research strategies

    Saunders et al. (2009)

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.3

    Analysing qualitative data (2)


    Distinctions between quantitative and
    qualitative data

    Saunders et al. (2009)


    Table 13.1 Distinctions between quantitative and qualitative data
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.4

    Preparing data for analysis


    Key issues
    Transcribing qualitative data
    Using electronic textual data including scanned

    documents
    The interactive nature of the process

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.5

    Approaches to qualitative analysis


    Main approaches

    The deductive approach


    The inductive approach

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.6

    Types of qualitative analysis process (1)


    Main types
    Summarising (condensation) of meanings
    Categorising (grouping) of meanings
    Structuring (ordering of meanings using narrative)
    Saunders et al. (2009)

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.7

    Types of qualitative analysis process (2)


    Dimensions of qualitative analysis

    Saunders et al. (2009)


    Figure 13.1 Dimensions of qualitative analysis
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.8

    Categorising data
    Points to consider
    Deriving categories
    Unitising data
    Recognising relationships and developing categories
    Developing testable propositions
    Qualifying your qualitative data

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.9

    Analytical aids
    Types of analytical aids
    Interim summaries
    Self-memos
    Researchers diary

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.10

    Inductively based analytical procedures


    Procedures applicable to qualitative analysis
    Data display and analysis
    Template analysis
    Discourse analysis (Verbal expression in speech or

    writing)
    Narrative analysis (Making a story)

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.11

    Discourse analysis
    A three-dimensional analytical framework for
    critical discourse analysis

    Saunders et al. (2009)


    Figure 13.2 A three-dimensional analytical framework for critical discourse
    analysis
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.12

    Summary: Chapter 13
    Qualitative data result from the collection of non-

    standardised data that require classification and


    are analysed through use of conceptualisation
    Qualitative analysis can involve summarising,

    categorising and structuring data


    The process of data analysis and collection are

    necessarily interactive

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.13

    Summary: Chapter 13
    Aids to analysis include interim summaries, self-

    memos and maintaining a researcher diary


    Qualitative analysis procedures can be related to

    using either a deductive or inductive approach

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

    Slide 13.14

    Quiz = 5
    Q1. Explain quality issues related to semi-structured
    and in-depth interviews?
    Q2.
    Under what conditions researchers go for
    structured,
    unstructured
    and
    semi-structured
    interviews? Justify your arguments with examples.
    Total Marks = 10
    Time= 40 Minutes
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

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