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Basic Design Presentation

This document outlines the key elements and principles of design that will be covered in a basic design course, including line, shape, form, space, color, texture, and value. The learning objective is for students to be able to describe these elements through 2D works. Each element is then defined on its own page with examples of its uses and characteristics. Texture is further broken down into tactile and visual types. The document provides references for additional information on each topic.
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0% found this document useful (0 votes)
87 views16 pages

Basic Design Presentation

This document outlines the key elements and principles of design that will be covered in a basic design course, including line, shape, form, space, color, texture, and value. The learning objective is for students to be able to describe these elements through 2D works. Each element is then defined on its own page with examples of its uses and characteristics. Texture is further broken down into tactile and visual types. The document provides references for additional information on each topic.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Course

: Course Name
Effective Period : September 2015

BASIC DESIGN
Session 1

Sub Title Template (Optional)

Learning Objectives

Students will be able to describe the meaning of


elements and principles of design through the
creation of 2D objects .

Contents

ELEMENTS OF DESIGN :
1.
2.
3.
4.
5.
6.
7.

LINE
SHAPE
FORM
SPACE
COLOR
TEXTURE
VALUE

LINE
A point in motion, having only one
dimension and length.
Differences in the type, orientation
and quality of lines can be used to
suggest a variety of ideas, states,
or moods.
Line has physical characteristic :
vertical, horizontal, diagonal,
straight, curved, thick, thin, faint,
bold)

LINE IN INTERIOR

SHAPE
The outline of an image
produced by the use of line,
value, color or texture.
Specific surface configuration
of a plane, figure or object.
There are 2 types of shapes :
geometric shapes and
organic shapes.

FORM
A total three dimensional
whole such as an object,
geometric solid, sculpture,
product, structure
architecture etc.

VOLUME
A three dimensional forms
that has length, width &
depth.

COLOR

Four characteristics of
color are hue (name),
value (lightness or
darkness), intensity
(amount of pigment), and
temperature (warm and
cool).

TEXTURE
The feel, appearance,
thickness, or
stickiness of a surface
or substance. We can
make a trick to the
eye into seeing threedimensional materials
on a two-dimensional
surface (illusory
texture).

Textures application :

There are 2 types of texture :


Tactile texture :
This refers to how the art surface physically feels. Rough,
smooth, bumpy, scratchy etc. Tactile texture also refers to
3D artwork, where the surface of a clay sculpture can be
scratched, poked, or pressed to give the actual surface a
texture rich quality.
Visual texture :
This refers to an implied texture. The surface of the actual
artwork remains smooth, but the image on that smooth
surface may look bumpy, rough, scratchy, velvety etc. A
good example of this type of texture would be a photograph
taken of tree bark. The photograph surfaceitselfis glossy
and smooth, but the visual image appears to have a rough,
bark texture.

SPACE

The distance or area


between or around things.
Separates or unifies
highlights and gives the
eye a visual rest.
2D art takes place of a flat
surface. The element of
space allows you to take
that 2D surface and give it
the illusion of a third
dimension.

SPACE CAN CREATE :


1. ILLUSION.
2. SHADING (DEPTH)
3. PERSPECTIVE.

VALUE
The darkness or
lightness of an area.
Value separates,
suggests mood,
adds drama and
creates the illusion
of depth.

References
-

http://www.polyvore.com/graphic_design_basics_line_patte
rns/thing?id=14146868
http://hatchdesign.ca/elements-of-design-part-1-line/
http://stelcymj.blogspot.com
http://www.nzqa.govt.nz/qualificationsstandards/qualifications/ncea/subjects/graphicsdvc/glossary/
http://2ddesignnscc.blogspot.com/2011/12/textureelement-of-design.html
Google image

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