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    Tata Nano Marketing Communication

    Uploaded by

    Sudeep D'Souza
    This presentation gives an overview of the Marketing communication strategy used by Tata to advertise their latest innovation, the Rs 1 Lakh Tata Nano.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Tata Nano Marketing Communication

    Uploaded by

    Sudeep D'Souza
    979 views10 pages
    This presentation gives an overview of the Marketing communication strategy used by Tata to advertise their latest innovation, the Rs 1 Lakh Tata Nano.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

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    This presentation gives an overview of the Marketing communication strategy used by Tata to advertise their latest innovation, the Rs 1 Lakh Tata Nano.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    979 views10 pages

    Tata Nano Marketing Communication

    Uploaded by

    Sudeep D'Souza
    This presentation gives an overview of the Marketing communication strategy used by Tata to advertise their latest innovation, the Rs 1 Lakh Tata Nano.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 10

    TATA nano

    Marketing Communication

    Snehil Pansari
    Somnath Mamidi
    Subhash Wagle
    Sudeep D’Souza
    Advertising
    Sales Promotion

    mall nano promoted sales


    promotions through ICICI bank
    financing
    Events

    Tata nano unveiled Nano at Geneva motor


    at Auto Expo 2008 show.
    PR & Publicity
    Nano brand hype before market release
    Several newspapers printed releases
    before launch
    Print Media take nano through entire life
    cycle of process
    Tata Nano shift from Singur - lobbying
    Direct Marketing
    • No TV ads
    • Nano is sold at not only all Tata outlets but retail
    outlets like Westside and Croma
    • “We’ll be back after a nano break”
    • Tata Allowed the public to market for nano

    http://tatanano.inservices.tatamotors.com/tatamotors/aggregator.html
    http://nanogear.tatanano.com
    Nano Merchandise

    Pen drive Rs. 700 Mouse Pad Rs. 78 Mouse Pad Rs. 78 Water Bottles Rs. 140

    Nano Pens Rs. 63


    T-shirt Rs. 240 Nano Caps Rs. 78
    snapshots directly from website
    Online Marketing

    nano nano game at nano blog


    website Zapak.com

    facebook orkut twitter


    profile profile profile

    Nano dreams contest


    Thank you

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