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Introduction To Crowdsoucring

The presentation describes crowdsourcing along with its various types and showcases examples and case studies

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Ansuman Bhattacharjee
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73 views21 pages

Introduction To Crowdsoucring

The presentation describes crowdsourcing along with its various types and showcases examples and case studies

Uploaded by

Ansuman Bhattacharjee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Group 4

Bharath Ram
Varun Malik
Aastha Narayan
Prathap P S
Ansuman
Bhattacharjee
Siddhartha

What is crowdsourcing ?
The process of obtaining needed services, ideas, or content by soliciting
contributions from a large group of people, and especially from an online
community ,rather than from traditional employees and suppliers
Crowdsourcing combines the efforts of numerous self-identified volunteers or
part time workers, where each contributor, acting on their own initiative,
adds a small contribution that combines with those of others to achieve a
greater result

Crowd + Outsourcing =
CrowdSourcing

History and Origin


The term coined in 2005 by editors at wired magazine
The concept has been since 1714 for The Longitude
Prize
Evolved to different forms such as crowdfunding ,
crowdtesting etc

Forms of crowdsourcing
Crowdfunding - Funding your projects by a multitude of people contributing a
small amount in order to attain a certain monetary goal
Example Kickstarter, Crowdrise

Crowdtesting - The utilization of the crowd to provide software testing


services.

Forms of crowdsourcing
Crowdvoting -When a website gathers a large group's opinions and judgment
on a certain topic.
Example - Domino's Pizza, Coca Cola, Heineken

Crowdsearching A platform, through geographic location anchoring, builds a


virtual search party of smartphone and internet users to find a lost item, pet
or person, as well as returning a found item, pet or property.
Example Crowdfynd

Case study: Dells IdeaStorm


Vision:
To give a direct voice to our customers and an avenue to have online
'brainstorm' sessions to allow you the customer to share ideas and
collaborate with one another and Dell
Generated ideas: 15,000
Implemented ideas: 490
IdeaStorm even solicits ideas on the ideas, holding a November "Storm
Session" to solicit feedback on the site itself

Case Study: Netflix


Problem Statement:
Netflix wanted to improve the accuracy of predictions
about how much someone is going to enjoy the movie
based on their movie preferences
The prize money for the winning team was $1M

Case Study: Netflix


But in year 2009, the company announced that it will not
implement the grand prize winning algorithm due to
Cost involved in implementation
Change in Companys strategy

TOPCODER

CHALLENGES
Economic Crisis
Client

Community

Evaluation
Platform Managers

CROWDSOURCING
From Workforce to Crowdsource :

Cloud, social, and collaboration technologies now allow organizations to tap into
vast pools of resources across the world, many of whom are motivated to help

Why now?
Accelerated
Employee
Maturation
Strong
case
Turnover
ofstudies
pace of from
IT change
early adopters

CROWDSOURCING IN
NEWS
Walmart
Coca-Cola China

GuardianWitness
B School
Competitions

THREAT BY NEW
ENTRANT
Accenture
Freelancer.com
Amazon
IBM
Facebook

Thank You

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