External communication refers to communication between an organization and outside groups or individuals. It typically involves formal channels like press releases, advertisements, and product orders to control the organization's image and maintain good relationships with customers and suppliers. The main goals of external communication are to present a favorable image of the organization and promote its products and services to accomplish its goals.
External communication refers to communication between an organization and outside groups or individuals. It typically involves formal channels like press releases, advertisements, and product orders to control the organization's image and maintain good relationships with customers and suppliers. The main goals of external communication are to present a favorable image of the organization and promote its products and services to accomplish its goals.
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This slide is for the students of SHAHJEE COLLEGIATE.
External communication refers to communication between an organization and outside groups or individuals. It typically involves formal channels like press releases, advertisements, and product orders to control the organization's image and maintain good relationships with customers and suppliers. The main goals of external communication are to present a favorable image of the organization and promote its products and services to accomplish its goals.
External communication refers to communication between an organization and outside groups or individuals. It typically involves formal channels like press releases, advertisements, and product orders to control the organization's image and maintain good relationships with customers and suppliers. The main goals of external communication are to present a favorable image of the organization and promote its products and services to accomplish its goals.
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External Communication
By SIR HASEEB UR REHMAN
The exchange of information and message
between an organization and other organization groups, individual outside its formal structure. Simply we can say : Communication that takes place out side the organization is called external communication.
A company addresses the outside world for
its own benefit.
Customers and suppliers are in regular communication with company. Here, the company usually uses formal channels such as press releases, advertisements and product orders. Since the company wants to control its image and its ability to maintain good relationships, this kind of communication is almost always formal and controlled. External communication is about building the company's image through its relationships.
External communications main
expression is through public relations,
media relations, marketing and advertising. Successful businesses utilize effective external business communication to accomplish the companys goals and mission.
Channels of external Communication Face to face meetings Print and broadcast media Pamphlets Press conference Annual reports and letters etc
The goal of external
Communication. The goals of external communication are
to facilitate cooperation with groups such
as suppliers, investors, and stockholders To present a favorable image of an organization To promote the organization Advertise the organization Provides information about products and services to customers
