Cost Accounting

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Use of Learning Curve in cost

estimation

Specific Learning Curves


These are given names: such as 80% learning curve, 90% learning
curve etc.
The names are derived from the effect that learning has on average
production time when production time is doubled.
Eg ..If a worker takes 10 minutes to do first unit of a product and
takes 6 minutes to do the second unit of the same product, the
learning effect would be:
Average time to produce one unit ( y ) 10 minutes
(when total production is 1 unit)
Average time to produce one unit
when production is doubled ( y ) (10+6)/2 . 8 minutes
Therefore, learning effect = 8/10 = 80%

Learning effect Approach


the Doubling approach
the equation approach

17 - 3

the Doubling approach: The popular approach is to restrict


oneself to doubling of production.
We take advantage of what we know about the relationship of
average production time and the doubling of production.
Assuming that 1000 direct labour hours are required to produce the
first unit, an 80% learning curve is given as follows:

An 80% learning curve implies that each at production doubling point,


the cumulative average time required becomes 80% of what it was at the
previous doubling point. Hence, also known as cumulative average time
approach.
Drawback: corresponds to doubling points only

The Equation Approach


Studies have found that when the time spent on successive units is
graphed, it tend to follow an exponential curve, the functional form
of the curve is:
Defined by the equation Yx = Ax-b
where
Yx
= average time to produce x units. (dependent variable)
A
= time required to produce the 1st unit of the product
x
= total no. of unit produced (independent variable)
b(beta)= coefficient that describes the amount of learning
that takes place
From the earlier table in earlier slide, y= 800; a=1000; and x=2 in
above equation we get : 800=(1000)(2)^-b; and to solve it, we use log
So, log 800 = log 1000 b log 2
Or b = (log1000 log 8000)/log 2 = (3-2.9031)/0.3010 =
0.0969/0.3010 = 0.3219

Thus, value of b for 80% learning curve is 0.3219.


Such values may be derived for different learning curves.
General equation for the average time to produce a total of x units
at 80% learning curve is:
Y= (1000)(x)^-0.3219
Now, we can find out the value of y at any level of x units at 80%
learning curve on the assumption that it continues at the same
rate.
Eg. Y= 1000 * (4)^-0.3219 =640 hrs
Thus, the total time required to produce 4 units : 640*4=2560 hrs
Similarly, for 3 units: y = 1000 * 3^-0.3219 = 702 hrs and total time
= 702*3 = 2106 hrs
Now, time for the 4th unit = 2560-2106 = 454 hrs

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Relevance:
Used for planning and decision making
Preparation of Direct labour budgets
Preparation of variable overheads budgets
Setting standard costs
Pricing decision

Transfer Pricing
Chapter 22

Transfer pricing :
It is the determination of an exchange price for a
product or service when different business units within
a firm exchange it.
The products can be final product or intermediate
products.
Transfer Price the price one subunit (department or division)
charges for a product or service supplied to another subunit of the
same organization
Management control systems use transfer prices to coordinate the
actions of subunits and to evaluate their performance

The transfer price creates revenues for the selling subunit and purchase
costs for the buying subunit affecting each subunits operating income

Setting transfer prices is a difficult process because the price affects


centers profitability.
A high transfer price results in high profit for the selling center
and low profit for the buying center
A low transfer price results in low profit for the selling center and
high profit for the buying center

The price must be set to establish incentives for decentralized center


managers to make decisions that support the overall goals of the
organization.

Arms Length Price


OECD have prescribed guidelines on how Transfer Price could be
based on certain logical and reasonable methods calling such a
price as Arms Length Price.

Intermediate Product the product or service transferred between


subunits of an organization

Transfer pricing is one of the most strategic activities in strategic


business unit management.
It affects materials and parts sourcing decision, tax planning and
potentially, the marketing of the final and intermediate products.
Eg. A car manufacturer has a separate division that manufacturers
engines. The transfer price is the price the engine division charges
when it transfer engines to the car assembly division.

Importance
Transfer of products and services between business units is most
common in firms with a high degree of vertical integration.
Vertically integrated firm engage in a number of different valuecreating activities in the value chain.
A computer manufacturer must determine transfer prices if it
manufacturers the chips, boards and other components and
assembles the computer itself.

Objective
To provide an appropriate incentive for managers to make
decisions consistent with the firms goals.
To provide a basis for fairly rewarding manager.
To minimize taxes locally and internationally.
By setting a high transfer price for goods shipped to a relatively high
taxed country, a firm can reduce its firm level tax liability. This would
increase cost and reduce the income of the purchasing unit in the
high tax country, thereby minimize taxes there and higher profits
shown by the selling unit would be taxed at lower rates in the sellers
home country
To develop strategic partnership.
A high transfer price may induce internal unit to purchase from
external suppliers. The external suppliers might get assistance from
the firm in its effort to supply quality materials to the firm. As a result,
newer or weaker unit becomes more healthy.

International Objective

Tax issues
Minimising custom charges,
Minimising currency restriction and
Minimising risk of expropriation by foreign
government.
Expropriation occurs, when a government takes
ownership and control of assets a foreign
investor has invested in the country.

Custom Charges
If custom charges are significant on the parts and
components imported, relatively low transfer price on
these imports would be beneficial to reduce the custom
charges.
Currency Restriction
Repatriations of profits to the parent firm are restricted
in some countries. One way to deal in such
circumstances, is to set the transfer price in such a way
that the profits become low and repatriations are easy.
Expropriation
When risk of expropriation exists, transfer price may be
used as a devise to remove funds from the foreign
country as quickly as possible.

Three Transfer Pricing Methods


Market-based Transfer Prices
Cost-based Transfer Prices
Negotiated Transfer Prices

General Transfer-Pricing Rule


Transfer Price

Additional outlay cost per


=
unit incurred because
goods are transferred

Opportunity cost per unit


to the organization
+
because of the transfer

Market-Based Transfer Prices


Top management chooses to use the price of similar
product or service that is publicly available. Sources of

prices include trade associations, competitors, etc.


Lead to optimal decision-making when three conditions
are satisfied:
The market for the intermediate product is perfectly
competitive
Interdependencies of subunits are minimal
There are no additional costs or benefits to the
company as a whole from buying or selling in the

external market instead of transacting internally

Market-Based Transfer Prices


Allows a firm to achieve goal congruence, motivating
management effort, subunit performance evaluations,

and subunit autonomy


Perhaps should not be used if the market is currently
in a state of distress pricing

Therefore, Market Price Use if the selling unit has no excess capacity and perfect competition exists.
Here, the general transfer rule and the external market price are equal
The long-run average external market price should be used, because distressed
market prices can severely affect transfer pricing profitability.

The disadvantage is that the market price for


intermediate products, may not always be
available.

Negotiated Transfer Price


It is common for managers to negotiate transfer prices from the
external market price.
This can split the cost savings between both units, but can lead to
divisiveness and competition between investment centers.

Occasionally, subunits of a firm are free to negotiate the


transfer price between themselves and then to decide
whether to buy and sell internally or deal with external

parties
May or may not bear any resemblance to cost or market
data

Often used when market prices are volatile


Represent the outcome of a bargaining process between the
selling and buying subunits

Negotiated Price Method


Therefore, involves negotiation, arbitration
between units to determine transfer price.
It is a better method to avoid conflict and to
agree on an acceptable price.
The disadvantage of this method is that it may
reduce the desired autonomy of the units.
Firms commonly use two or more methods,
called dual pricing. When numerous conflicts
exist between two units.
standard full cost might be used as the buyers
transfer price, while the seller might use market
price

Cost-Based Transfer Prices


Top management chooses a transfer price based on the costs of

producing the intermediate product. Examples include:


Variable Production Costs
Variable and Fixed Production Costs
Full Costs (including life-cycle costs)
One of the above, plus some markup
Useful when market prices are unavailable, inappropriate, or too
costly to obtain

Prorating the difference between the maximum and minimum costbased transfer prices
Dual-Pricing using two separate transfer-pricing methods to price
each transfer from one subunit to another. Example: selling division
receives full cost pricing, and the buying division pays market pricing

Variable Cost
The biggest drawback with using variable cost is that when excess capacity
exists, the selling unit cant show contribution margin on the transferred goods.

This method sets the transfer price equal to the selling units variable cost
and used when objective is to satisfy the internal demand for the goods.
The relatively low price encourages buying internally.
This method is not suitable when selling unit is a profit unit.

Full Cost
The biggest drawback affects the buying units view of costs as fixed for the
company as a whole

This method sets the transfer price equal to variable costs plus
selling units allocated fixed cost. The advantage is that the price is
well understood and information is readily available in accounting
records.
Disadvantage is that the price includes fixed costs, which are some
time erroneous, because of improper uses of allocation bases.

Comparison of Transfer-Pricing Methods

Right Transfer Price


Three key factors are to be considered for
decision on right transfer price:
Existence of outside supplier
Sellers variable cost less than market price
Selling unit operating at full capacity.

Existence of outside supplier


If no outside supplier --- the best transfer price is on cost or
negotiated price.
If there is an outside supplier, market price should be considered in
relation to sellers variable cost
Sellers variable cost less than market price
If variable cost is more than market price , the buyer should buy
outside.
If variable cost is less than the market price, the transfer price
should be the market price.
Selling unit operating at Full Capacity
If internal buyer does not cause any disruption of sales opportunities
outside, the transfer price should be between variable cost and
market price.
If internal buyer affects the sales opportunities, the transfer price
should be the market price.

Arms length price Standard


The standard calls for setting transfer prices to
reflect the price that unrelated parties acting
independently would have set. Three methods
are set :
Comparable price method
Resale price method
Cost plus method.

Comparable Price Method


It establishes arms length price by using the sales
prices of similar products made by unrelated firms.
Availability of comparable and unrelated price is
limitation of this method.

Resale Price Method


This is a transfer price set for distributors and
marketing units when little value is added and
no significant manufacturing operations exist.
The price is based on mark up on gross profits
of unrelated firms selling similar products.
Cost plus Price Method
This price is set based on sellers costs plus a
percentage of gross profit determined by
comparing the sellers sales to those of
unrelated parties or to unrelated parties sales
to those of other unrelated parties.

TRANSFER PRICE FOR INTANGIBLES


Intangibles refer to the property having intellectual
contents like inventions, patents, design, trademark,
franchises, licenses, brand, etc
According to OECD guidelines the intangibles are
classified as
Trade and
Market

Trade intangibles are created out of Research & Development like know-how,
designs, etc.
There can be 3 types of such arrangements :

One enterprise does research and keeps the property rights.

One enterprise carries on research on behalf of other members as per a


contract.

One enterprise carries on research on behalf of the group engaged in a


common activity and all share the ownership.

Market intangibles are trade names (brands including symbols, pictures, etc.)

This again can be owned by one enterprise or shared with others. Brand
valuation should be done taking into account all the variables like quality
control and R&D, availability, success of promotion expenses, value of the
market, etc.

Arms Length Price is applicable for


intangibles. It is a difficult exercise and it is
difficult to establish or prescribe any
standard or guidelines for the legal and
economic ownership of the marketing
intangible.
ALP for Intangibles :
The utility of the property is an important
criterion while determining comparability
of intangible properties.

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