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Case Study 5

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GROUP 5

DALIDA, Johnssen B.
GO, Jonathan Charles
PEREZ, Shannen Nicole M.
RENGEL, Chelsea Lei B.
3 BSBAMG3A

Case: AT&T CREDIT CORP.*


Millions of clerical employees toil in
the
back
offices
of
financial
companies, processing applications,
claims, and customer accounts on
what amounts to electronic assembly
lines. The jobs are dull and repetitive
and efficiency gains minuscule when
they come at all.

That was the case with AT&T Credit


Corp. (ATTCC) when it opened shop in
1985 as a newly created subsidiary of
American Telephone & Telegraph
Corp. Based on Morristown, New
Jersey, ATTCC provides financing for
customers who lease equipment from
AT&T and other companies.

A bank initially retained by ATTCC to


process lease applications couldn't
keep up with the volume of new
business. ATTCC President Thomas C.
Wajnert saw that the fault lay in the
bank's method of dividing labor into
narrow tasks and organizing work by
function.

One department handled applications


and checked the customer's credit
standing, a second drew up contracts,
and a third collected payments. So no
one person or group had responsibility
for providing full service to a
customer.

The employees had no sense of how


their jobs contributed to the final
solution for the customer, Wajnert
says.

Unexpected Bonus
Wajnert decided to hire his own
employees and give them ownership
and accountability. His first concern
was to increase efficiency, not to
provide more rewarding jobs. But in
the end, he did both.

In 1986, ATTCC set up 11 teams of 10


to 15 newly hired workers in a highvolume
division
serving
small
businesses. The three major leaseprocessing functions were combined
in each team. No longer were calls
from
customers
shunted
from
department to department.

The company also divided its national


staff of field agents into seven regions
and assigned two or three teams to
handle business from each region.
That way, the same teams always
worked with the same sales staff,
establishing a personal relationship
with them and their customers.

Above all, team members took


responsibility for solving customers'
problems. ATTCC's new slogan:
Whoever gets the call owns the
problem. The teams largely manage
themselves.

Members make most decisions on how


to deal with customers, schedule their
own time off, reassign work when
people are absent, and interview
prospective new employees. The only
supervisors
are
seven
regional
managers who advise the team
members, rather than give orders.

The result: The teams process up to


800 lease applications a day versus
400 under the old system. Instead of
taking several days to give a final yes
or no, the teams do it in 24 to 48
hours. As a result, ATTCC is growing
at a 40 percent to 50 percent
compound annual rate, Wajnert says.

Extra Cash
The teams also have economic
incentives for providing good service.
A bonus plan tied to each team's costs
and profits can produce extra cash.
The employees, most of whom are
young college graduates, can add
$1,500 a year to average salaries of
$28,000, and pay rises as employees
learn new skills.

It's
a
phenomenal
learning
opportunity, says 24-year-old team
member Michael LoCastro. But
LoCastro and others complain that
promotions are rare because there are
few managerial positions. And
everyone
comes
under
intense
pressure from co-workers to produce
more.

The annual turnover rate is high:


Some 20 percent of ATTCC employees
either quit or transfer to other part of
AT&T. Still, the team experiment has
been so successful that ATTCC is
involving employees in planning to
extend the concept throughout the
company.

They will probably come up with as


good an organizational design as
management could, Wajnert says,
and it will work a lot better because
the employees will take ownership for
it.

Case 5: AT&T Credit Corp.


I. Time Context
1985
II. Viewpoint
President Thomas C. Wajnert
ATTCC President
III. Statement of the Problem
The company has improper staffing
and organizing

IV. Statement of Objectives


Short Range Objectives
-To add managerial positions
and
improve the employees performance
within a year
Long Range Objectives
-To maintain the order of authority
after a year

V. Areas of Consideration / SWOT Analysis


Strengths
-ATTCC is growing at a 40% to 50%
compound annual rate
-Employees are productive and
efficient

Weaknesses
-Rarity of promotions resulting to
insufficient managerial positions
- The jobs are dull and repetitive
Opportunities
-The newly graduate students can
open growth to the company
-Investors who are willing to invest in
the company

Threats
-Presence of other credit companies
-Natural calamities that may affect the
companys operations

VI. Alternative Courses of Action


ACA # 1 Additional Managerial Positions
Advantage: Chance of promotions to
employees who do their task well.
Disadvantage: Added expense for
the company because managerial
positions require additional salary

ACA # 2 Implement an Organizational


Chart
Advantage: Divide different duties and
functions of management employees
Disadvantage: Employees will have a
difficulty adapting to the new changes
in the companys organizational
structure

ACA # 3 Add departments to organize the


grouping of work among
employees
Advantage: The company will be able
to organize units manageable size
Disadvantage: Added expense for the
company

VII. Recommendation
I recommend that ACA # 1 should
be used to solve companys problem.
ACA # 1 Additional Managerial Positions
Advantage: Chance of promotions to
employees who do their task well.
Disadvantage: Added expense for
the
company because managerial positions
require additional salary

VIII. Plan of Action


1.Make a budget proposal and discuss
the proposed additional managerial
positions to the companys Board of
Directors
2.Approval to Top Management
3.Review of the companys
Organizational Chart

4.Add managerial positions


5.Re-evaluate new and old employees
performance
6.Train and prepare the employees to
perform their job
7.Promote employees who are qualified of
the job

Time Frame
The Steps

Who will do the steps

The time to be finished

Step #1

ATTCC President

1 month

Step #2

Top Management

2 weeks

Step #3

President and Middle


Management

1 week

Step #4

President

1 week

Step #5

President and Middle


Management

1 month and 2 weeks

Step #6

Middle Management

6 months

Step #7

President and Middle


Management

No definite time

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