2 - Walmart Sustainable Strategy (Electronics)
2 - Walmart Sustainable Strategy (Electronics)
2 - Walmart Sustainable Strategy (Electronics)
Strategy
WAL-MART
-Founded in 1962 by Sam Walton in Rogers, Arkansas
-Type : Discount store
-Philosophy : Achieve highest level of efficiency , offer everyday low price
-8500 stores in 15 countries, with 55 different names
-84 % of the Americans had shopped at a Wal-Mart within the past year
-2010: it was the world's largest public corporation by revenue
The Brand:
-Very high purchasing power
-Highly efficient supply chain
-Very large scale of operation
-Highest level of customer base
-Unmatched pricing
Walmarts Goals
1. To be supplied 100 percent by renewable energy (Global green house gas strategy; Alternative
fuels; Global Logistics; Energy, Design, construction and maintenance)
3. To sell products that sustain their resources and environment (Chemical intensive
products; Sea foods; Electronics; Food & Agriculture; Forest and Paper; China; Textiles )
Walmarts Strategy
1. Engage : Identify and work with a broader community that could provide
information and other resources.
2. Explore : Analyze the life cycle of particular products or services and investigate the
related environmental issues
3. Expand : Looking in the value chain to identify which business activities are matched
to the issues
ISSUES
WAL-MART
THREAT
ACTION TAKEN
Hazardous substance
usage
Denial of product
Recyclability
Environmentalist
Green engineering
Poor response of
consumers
Environmentalist
E-waste program
Energy Consumption
Product cycle
Obsolete of existing
products
Enablers
Inhibitors
Strengths
Weaknesses
Opportunities
Threats
Game Changer
Eliminate packaging of basic small electronic products (e.g.
batteries, light bulb)
Sell product in bulk
THANK YOU