Space and Grand Matrix Applied To Courier Industry
Space and Grand Matrix Applied To Courier Industry
Space and Grand Matrix Applied To Courier Industry
MATRIX APPLIED TO
COURIER INDUSTRY
GROUP MEMBERS:
AFSHAN AJAZ
IBRAHIM YOUSUF
SYED MUNIR ALAM SHAH
SYEDA RABEEA MASOOD
SPACE MATRIX
Competitive Position
Market Share
Service Portfolio
Service Speed and Reliability
Brand Image
Distribution Network/ Reach
Customer loyalty
Capacity Utilization
Technological know-how
Control over logistics/transporters
Affordability
Average Score
Stability Position
Technological Changes
GDP Growth
Rate of Inflation
Contribution to GDP
Price Elasticity
Competitive pressure
Barriers to entry
Ease of exit
Risk involved in business
Average Score
TCS
6
5
5
4.5
4.5
5
5
TCS
-2
-2
-3
-2.5
-2.25
-3.5
-2
-3
-3.5
-3.5
-2.73
Industry Position
Growth potential
Profit potential
Financial Stability
Political and Social Stability
Resource Utilization
Ease of entry
Access to finance
Changing Market Dynamics
Average Score
Score
-2.5
-3.75
-4
-3.5
-5
-3.25
-3.5
-4
-6
-3.94
Scor
e
6
5.5
5
3
4
3
2.5
3
4
Financial Position
Return on investment
Leverage
4.5
Liquidity
4.25
Working capital
Cash flow
3.15
Average Score
3.82
Competitive Position
Market Share
Service Portfolio
Service Speed and Reliability
Score
-5.5
-2
-4
Stability Position
Technological Changes
GDP Growth
Rate of Inflation
Contribution to GDP
Price Elasticity
Competitive pressure
Barriers to entry
Ease of exit
Risk involved in business
Average Score
Score
-2.5
-3.75
-4
-3.5
-5
-3.25
-3.5
-4
-6
-3.94
Industry Position
Score
Growth potential
Profit potential
5.5
Financial Stability
Brand Image
Distribution Network/ Reach
-3.5
3.75
Resource Utilization
Customer loyalty
Capacity Utilization
Technological know-how
Ease of entry
Access to finance
2.5
-4
-3.25
-3
-4.5
Affordability
Average Score
-2
-3.55
Average Score
Competitive Position
Market Share
Service Portfolio
Service Speed and Reliability
Brand Image
Distribution Network/ Reach
Customer loyalty
Capacity Utilization
Technological know-how
Control over logistics/transporters
Affordability
Average Score
OCS
3.5
4
4
3
2.75
3.25
3.42
OCS
-6
-2
-4.25
-4
-4.25
-4
-4.5
-4
-4.5
-2
-3.95
Stability Position
Technological Changes
GDP Growth
Rate of Inflation
Contribution to GDP
Price Elasticity
Competitive pressure
Barriers to entry
Ease of exit
Risk involved in business
Average Score
Industry Position
Growth potential
Profit potential
Financial Stability
Political and Social Stability
Resource Utilization
Ease of entry
Access to finance
Changing Market Dynamics
Average Score
Score
-2.5
-3.75
-4
-3.5
-5
-3.25
-3.5
-4
-6
-3.94
Scor
e
6
5.5
5
3
4
3
2.5
3
4
KEY:
Red = TCS
Blue = OCS
Yellow = Leopard Couriers
GRAND MATRIX