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    Clayton Industries Case Study

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    Karunesh Mathur
    Clayton Industries is a leading air conditioning company led by Daniel Brigges that operates in North America, Europe, and other international markets. The company has two main divisions, Clayton North America led by Larry Templeton and Clayton Europe led by Simone Buis. Simone Buis has been trying to better integrate Clayton's European subsidiaries but setting common goals across markets has ignored the strengths and weaknesses of individual subsidiaries, resulting in Clayton Italy experiencing $1 million monthly operational losses for three years due to lower sales during a global recession.

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    Clayton Industries Case Study

    Uploaded by

    Karunesh Mathur
    506 views2 pages
    Clayton Industries is a leading air conditioning company led by Daniel Brigges that operates in North America, Europe, and other international markets. The company has two main divisions, Clayton North America led by Larry Templeton and Clayton Europe led by Simone Buis. Simone Buis has been trying to better integrate Clayton's European subsidiaries but setting common goals across markets has ignored the strengths and weaknesses of individual subsidiaries, resulting in Clayton Italy experiencing $1 million monthly operational losses for three years due to lower sales during a global recession.

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    Clayton Industries is a leading air conditioning company led by Daniel Brigges that operates in North America, Europe, and other international markets. The company has two main divisions, Clayton North America led by Larry Templeton and Clayton Europe led by Simone Buis. Simone Buis has been trying to better integrate Clayton's European subsidiaries but setting common goals across markets has ignored the strengths and weaknesses of individual subsidiaries, resulting in Clayton Italy experiencing $1 million monthly operational losses for three years due to lower sales during a global recession.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    506 views2 pages

    Clayton Industries Case Study

    Uploaded by

    Karunesh Mathur
    Clayton Industries is a leading air conditioning company led by Daniel Brigges that operates in North America, Europe, and other international markets. The company has two main divisions, Clayton North America led by Larry Templeton and Clayton Europe led by Simone Buis. Simone Buis has been trying to better integrate Clayton's European subsidiaries but setting common goals across markets has ignored the strengths and weaknesses of individual subsidiaries, resulting in Clayton Italy experiencing $1 million monthly operational losses for three years due to lower sales during a global recession.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Group G
    Clayton Industries Case Study
    Clayton Industries leaders in Air Conditioning Industry.
    Clayton Industries Lead by Daniel Brigges ( President & CEO)
    Clayton Industries leads in USA, Canada, Mexico and European Market .
    Clayton Industries two Working Zones :
    1. Clayton North Amercia ( Mr. Larry Templeton EVP )
    2. Clayton European ( Mrs Simone Buis , EVP- Begium, Italy, Spain, UK)



    Mrs Simone Bruis (EVP European Wing)
    1. Simonne Buis had been making organizational changes, and trying to
    create a more integrated European organization.
    2. In the pursuit of this, she set goals for individual subsidiaries with larger
    Market centres all across European market rather than conc. On local
    market centers.
    3. This framing of common targets ignored the strengths and weaknesses
    of individual subsidiaries.

    This had resulted Clayton Italy, making heavy operational losses for three years
    now, to the tune of over $1 million USD a month, exacerbated due to a general
    global recession which has reduced sales (which are down by 19%)

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