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Disclaimer For Inappropriate Audience

This document discusses how Hollywood movies can be viewed as products that production houses aim to sell to targeted audiences. It explains that Hollywood studios devote significant resources to researching and developing movie plots and promotion campaigns. Major elements of movie promotion discussed include initial screenings for industry insiders, movie trailers, press conferences, interviews, and allocating marketing budgets across different media like newspapers, TV, and the internet. The goal of promotion is to effectively reach the intended target audience for each film.

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shahbazsheikh23
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51 views13 pages

Disclaimer For Inappropriate Audience

This document discusses how Hollywood movies can be viewed as products that production houses aim to sell to targeted audiences. It explains that Hollywood studios devote significant resources to researching and developing movie plots and promotion campaigns. Major elements of movie promotion discussed include initial screenings for industry insiders, movie trailers, press conferences, interviews, and allocating marketing budgets across different media like newspapers, TV, and the internet. The goal of promotion is to effectively reach the intended target audience for each film.

Uploaded by

shahbazsheikh23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Disclaimer for inappropriate audience:

the views expressed in this presentation are not


meant to offend any party :P. These have been
collected from various platforms that too when I was
half sleeping last night (LOL), I dont have any rights
over the copy. These are meant for a little
(entertainment)^3 purpose only.

P.S. : Some might be really bad ones..!! ;)
The BIG QUESTION
A movie is a PRODUCT or a SERVICE..??
Matching the Concept
The entire movie experience is the product that any production
house is trying to sell.
Production houses need to understand which category their movie
belongs to and which audience it aims at targeting.
Product of Hollywood movies are the wide variety of a movies they
are producing:

Science Fiction
Action-based
Horror
Adventurous
Animated
Romantic
Comedy



The ideasss the screaningsss..!!
Most of the Hollywood movies take considerable amount of
time before setting up the plot.
Its not just the scriptwriter..!!
For Ex.:
Batman Series
Thorough research.
For Ex.:
Titanic
Promotion
Its like promoting a movie as a product under the Brand
name of Directors.
Hollywood, hence can be seen as an Umbrella Brand,
consisting of so many product range (movies) under various
sub-brands i.e., Directors.
For Example:
Batman Trilogy (Christopher Nolan)
The Godfather (Francis Ford Coppola)

Every major Hollywood studio and movie distribution
company has an internal department devoted to promotion.
The promotions department is responsible for designing and
implementing an effective, cohesive advertising campaign
across several different media platforms, including theatrical
movie trailers, newspapers, magazines, television,radio, the
Internet and billboards.
Major studio releases are clustered during the summer,
Christmas and long holiday weekends like Thanksgiving,
Memorial Day and Labor Day.
In recent years, the general tactic has been to "go big.
For expensive, blockbuster movies, the MARKETING
campaign alone can cost as much as half of the total
production budget .
In 2007, the average MARKETING budget for a theatrical
release from a major Hollywood studio was $35.9 million.

Initial Screening: Involving only the movie cast, producers and
directors, critics, other producers and directors and big names
of Industry.
Theatrical Trailors.
Online Teaser and Trailor.
Press Conferences.
News Channel Interviews.
Visiting TV Shows.
Out Of the Box Promotions
TITANIC:

..


The Target Audience
Every movie is different and the promotions department
must figure out what type of campaign will be the most
effective at reaching the target audience.
This requires researching the tastes and media-consuming
trends of the target audience. Based on this research, the
movie marketers decide how much of their budget to spend
on each different media outlet.

According to the Motion Picture Association of America (MPAA),
here's how its member studios decided to allocate
their MARKETING budget in 2007:
Newspapers: 10.1 percent
Network TV: 21.6 percent
Spot TV (purchasing commercial "spots" from individual TV
stations): 13.9 percent
Internet: 4.4 percent
Theatrical trailers: 4.2 percent
Other media (includes cable TV, radio, magazines, billboards): 24
percent
Other non-media ( MARKET research, promotion/publicity, creative
services): 21.8 percent

If you still have any doubts after all this weve went through
then you are the chosen one..!!

Please you are free to ask the TEACHER.
Thank You for

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