Scribd Logo
Upload

Welcome to Scribd!

  • 90 views

    Store Survey:: Submitted To: Ms. Jagriti Mishra

    Uploaded by

    abhishekniift
    Anita Dongre is an Indian fashion designer known as the "Queen of Pret." She founded AND Designs India Ltd. in 1998 and has since built a successful fashion brand. Her brand AND focuses on contemporary styles fused with Indian influences for women aged 18-45. AND has over 550 stores across India and achieved a turnover of 350 crores in 2013-14. The document surveys one of AND's stores, located in Ahmedabad, India. It details the store layout, merchandise, pricing, and sales and promotional strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Store Survey:: Submitted To: Ms. Jagriti Mishra

    Uploaded by

    abhishekniift
    90 views17 pages
    Anita Dongre is an Indian fashion designer known as the "Queen of Pret." She founded AND Designs India Ltd. in 1998 and has since built a successful fashion brand. Her brand AND focuses on contemporary styles fused with Indian influences for women aged 18-45. AND has over 550 stores across India and achieved a turnover of 350 crores in 2013-14. The document surveys one of AND's stores, located in Ahmedabad, India. It details the store layout, merchandise, pricing, and sales and promotional strategies.

    Original Description:

    fashion merchandising

    Original Title

    store_AND

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Anita Dongre is an Indian fashion designer known as the "Queen of Pret." She founded AND Designs India Ltd. in 1998 and has since built a successful fashion brand. Her brand AND focuses on contemporary styles fused with Indian influences for women aged 18-45. AND has over 550 stores across India and achieved a turnover of 350 crores in 2013-14. The document surveys one of AND's stores, located in Ahmedabad, India. It details the store layout, merchandise, pricing, and sales and promotional strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    90 views17 pages

    Store Survey:: Submitted To: Ms. Jagriti Mishra

    Uploaded by

    abhishekniift
    Anita Dongre is an Indian fashion designer known as the "Queen of Pret." She founded AND Designs India Ltd. in 1998 and has since built a successful fashion brand. Her brand AND focuses on contemporary styles fused with Indian influences for women aged 18-45. AND has over 550 stores across India and achieved a turnover of 350 crores in 2013-14. The document surveys one of AND's stores, located in Ahmedabad, India. It details the store layout, merchandise, pricing, and sales and promotional strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    Store Survey :

    Submitted To: Ms. Jagriti Mishra Submitted By: Abhinav Jain


    Aditi Soni
    Ankan Chittalipi
    Kajol Sakaria
    Mandeep K. Khural
    Selly Goyal
    Anita Dongre: Queen of Prt
    Birth place: Mumbai
    Studied fashion at S.N.D.T Fashion Institute in Mumbai
    Started AND Designs India Ltd. In 1998
    Board Member of Lakme Fashion Week 2014
    Listed amongst 50 most powerful women in business by
    FORTUNE MAGAZINE


    Mission and Vision

    Belief: fashion plays a vital role in enhancing a persons
    confidence.
    To deliver designer wear that is high impact and yet transcends
    occasions in contemporary styles
    The design fuse contemporary silhouettes with Indian
    influences to create an effect that can be described as global
    chic and aim to effortlessly adapt to lifestyle.


    ADIL (AND Designs India Ltd.)

    BRANDS:
    1. AND(western wear)
    2. Global Desi (indo-western)
    3. Anita Dongre Timeless-bespoke (bridal wear)
    4. Anita DONGRE Inter-Pret
    5. Grassroots- eco-friendly label
    6. PINK CITY a rare collection of designer jewellery

    AND: Overview
    Head office-Mumbai
    1
    st
    Indian brand to offer urban women- global styles.
    1
    st
    AND label - 300 sq. feet shop in Mumbais mall, crossroads
    Collection:
    1. Apparels
    2. Footwear
    3. Accessories: Bags, scarves, sunglasses, body shapers, belts
    FOCUS age group: 18-45 years
    550 stores across India including multi brand outlets
    In 2013-14, AND designs India Limited estimated to achieve a turnover of 350
    Croers

    VISIT TO THE STORE
    Visit Details
    Date of Visit: August 10, 2014
    Store Location: AND, Alpha one mall, First Floor, Vastrapur,
    Ahmedabad
    Working Hours: 10.30am to 9.30pm
    Store Manager: Mr. Raj Talwarkar

    Collection
    Apparels:
    1. Western and Indo-Western Dresses
    2. Denim consists only of two colours : Sky Blue & Dark Blue
    Major Fabrics: nylon, rayon & spandex
    Other Fabrics: mix and blends of cotton, viscose, polyester etc.
    Printing: digital
    Neck labels: Cut & Fold (satin)
    Other Merchandise: Belts
    Collection
    Stocked In
    Autumn-Winter:
    1. The Moonstone
    Collection &
    Cinnamon Mocha
    2. Pastels, Grey and
    Dark Colored looks
    3. Maxi dresses, crop
    tops, jackets and
    ankle-length Jeggings

    Contd
    S.No Category
    Price
    Range
    Size
    1.
    Shirts &
    Tops
    1199-3299
    S,M,L,
    XL,XXL
    2. Tunics 1599-3599
    S,M,L
    3. Dresses 1599-4599
    S,M,L,
    XL,XXL

    4. Bottoms 1099-2199
    S,M,L

    5. Jumpsuits 1599-1899
    S,M,L,
    XL

    Store Setup
    Promotional
    Strategy
    Display latest merchandise
    through mannequins
    Posters in-and-around the mall
    During festive seasons:
    1. Catalogues to introduce
    and promote the collections
    2. Theme-based decorations


    Stock Management:
    Limited stock
    No replenishment or repetition of stock
    Varied stock in different outlets
    Fresh Stock twice a year-
    1. Autumn-Winter Collection
    2. Spring-Summer Collection

    Sales
    Attractive store display
    Visual merchandising
    Healthy customer relationship : During unavailability of required
    item, it is sourced from another AND Store
    Special Offers- Discounts
    1. Stock put On-Sale upto/Flat 50%
    2. Period of Sale-
    January-February (AW Collection)
    July-August (SS Collection)
    3. Maximum customers: onset of sale

    Post-Sale Activities
    In case of damaged goods, customer is entitled to buy
    something else or is given a credit note
    Remaining stock post-sale is sent to Head Office
    Regular visits of regional manager
    Grooming sessions for sales persons
    When sales target is not achieved, feedback is taken by the
    head office

    Corporate Social Responsibility
    In association with Sabana Azmi, Anita support the women of ,
    Mijwan village in UP specialising in Chinkari work, by
    commissioning Chinkari work from her design.
    She also contributes to social organisation run by Mana Shetty
    that provides livelihood to economically backward women
    with help of waste material provided by fashion designers
    THANK YOU

    You might also like