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    History and Meaning of Automotive Symbols

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    Kushal Arora
    The document discusses the history and meanings behind several famous automotive logos. The BMW logo represents a spinning propeller from Bavarian aircraft the company originally produced. The Audi rings symbolize the four German automakers that merged in 1932 to form Auto Union, which ultimately became Audi. Volkswagen was conceived as an affordable car for average Germans following World War I at the request of Hitler. The three-pointed star in the Mercedes-Benz logo represents the company's engineering excellence across land, sea and air.

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    History and Meaning of Automotive Symbols

    Uploaded by

    Kushal Arora
    126 views9 pages
    The document discusses the history and meanings behind several famous automotive logos. The BMW logo represents a spinning propeller from Bavarian aircraft the company originally produced. The Audi rings symbolize the four German automakers that merged in 1932 to form Auto Union, which ultimately became Audi. Volkswagen was conceived as an affordable car for average Germans following World War I at the request of Hitler. The three-pointed star in the Mercedes-Benz logo represents the company's engineering excellence across land, sea and air.

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    story behind famous automotive companies logos

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    The document discusses the history and meanings behind several famous automotive logos. The BMW logo represents a spinning propeller from Bavarian aircraft the company originally produced. The Audi rings symbolize the four German automakers that merged in 1932 to form Auto Union, which ultimately became Audi. Volkswagen was conceived as an affordable car for average Germans following World War I at the request of Hitler. The three-pointed star in the Mercedes-Benz logo represents the company's engineering excellence across land, sea and air.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    126 views9 pages

    History and Meaning of Automotive Symbols

    Uploaded by

    Kushal Arora
    The document discusses the history and meanings behind several famous automotive logos. The BMW logo represents a spinning propeller from Bavarian aircraft the company originally produced. The Audi rings symbolize the four German automakers that merged in 1932 to form Auto Union, which ultimately became Audi. Volkswagen was conceived as an affordable car for average Germans following World War I at the request of Hitler. The three-pointed star in the Mercedes-Benz logo represents the company's engineering excellence across land, sea and air.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    History and meaning of

    automotive symbols
    Have you ever wondered why the Audi in front
    of you has a logo of four interlocked rings?
    Star in three corners in Mercedes-Benz
    represents what?
    Or that Volkswagen was Hitler's idea?
    BMW Propeller
    In 1913, Karl Friedrich Rapp and Gustav Otto founded
    two separate aircraft factories that would later merge to
    form BMW or Bayerische Motoren Werke AG (Bavarian
    Motor Works).

    The story
    The circular BMW logo was a representation of a spinning
    propeller of a Bavarian aircrafts which were painted with
    regional colors white and blue.
    It is said that the pilot saw the propeller as alternating
    segments of white and blue, hence the logo.
    Audi Rings
    German engineer August Horch founded his own automobile
    company A. Horch & Cie in 1899.
    August Horch was sued and forced to look for a new name.
    Horchs business partner Franz Fikentschers son came up
    with the name Audi

    Audi
    The rings of Audi represent the four Germany auto
    manufacturers that merged in 1932, creating Auto Union.
    Audi
    Horch
    DKW
    Wanderer



    In1985, when Auto Union ultimately became the Audi we
    know today

    Volkswagen
    After World War I, Germany's economy was shot and cars was very expensive.
    Hitler spoke at 1933 Berlin Auto Show of his idea to create a new and affordable
    car.
    Porsche met with Hitler in 1934, who asked that the car to have the following
    specifications: it should have a top speed of 100 km/h (62 mph), a fuel
    consumption of 42 mpg, and could carry 2 adults and 3 children.
    After Germany was defeated in World War II, the British took over the
    Volkswagen factory and the KdF-Wagen was renamed the Beetle. The British
    then sought to give control of the company - first they asked the Ford Motor
    Company, then the French Government, other British car manufacturers and
    lastly, Fiat. All turned down this "free offer" because they thought the Beetle's
    design was inferior and that the company would be a money drain.
    Mercedes-Benz
    First appeared in a similar form on a 1909 Daimler.
    The three-pointed star of Mercedes-Benz was designed by
    Gottlieb Daimler to represent the companys mechanical
    superiority for use on land, sea and air.
    The modern version was first used on cars in 1937, during the
    height of the Third Reich and Hitlers grip on Europe. Hitler
    was said to prefer Mercedes-Benz because it represented
    German superiority.





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