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    Maruti Suzuki India Limited

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    Maruti Suzuki India Limited is a joint venture company between Maruti Udyog Limited and Suzuki Motor Corporation formed in 1981. It has a wide range of products including popular models like Maruti 800, Alto, WagonR. It has a large sales and service network across India. In recent years, it has seen continuous growth in sales and now holds a dominant market share of over 50% in the Indian passenger vehicle market. It aims to launch new models and expand further to maintain its leadership position.

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    Maruti Suzuki India Limited

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    catchardip
    1K views11 pages
    Maruti Suzuki India Limited is a joint venture company between Maruti Udyog Limited and Suzuki Motor Corporation formed in 1981. It has a wide range of products including popular models like Maruti 800, Alto, WagonR. It has a large sales and service network across India. In recent years, it has seen continuous growth in sales and now holds a dominant market share of over 50% in the Indian passenger vehicle market. It aims to launch new models and expand further to maintain its leadership position.

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    Maruti Suzuki India Limited is a joint venture company between Maruti Udyog Limited and Suzuki Motor Corporation formed in 1981. It has a wide range of products including popular models like Maruti 800, Alto, WagonR. It has a large sales and service network across India. In recent years, it has seen continuous growth in sales and now holds a dominant market share of over 50% in the Indian passenger vehicle market. It aims to launch new models and expand further to maintain its leadership position.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views11 pages

    Maruti Suzuki India Limited

    Uploaded by

    catchardip
    Maruti Suzuki India Limited is a joint venture company between Maruti Udyog Limited and Suzuki Motor Corporation formed in 1981. It has a wide range of products including popular models like Maruti 800, Alto, WagonR. It has a large sales and service network across India. In recent years, it has seen continuous growth in sales and now holds a dominant market share of over 50% in the Indian passenger vehicle market. It aims to launch new models and expand further to maintain its leadership position.

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    of 11

    PRESENTATION

    ON
    Maruti Suzuki India Limited

    Submitted to Submitted By

    Mr.Rajiv P.Kumar Aashish Sharma


    MBA 1st
    Roll no : 2028
    Company Profile
    History: In the early 1980s, the Indian
    Government
    decided to produce a small car, which would
    be within the buying reach of the Indian
    middle class. Maruti Udyog was incorporated
    in 1981.
    Suzuki Motor Corporation and the
    government
    reached an agreement under which Maruti
    Suzuki Automobile was floated as a 70:30
    joint
    venture company between Maruti Udyog and
    Organization Structure
     Name  Designation

     Chairman
     MR. R. C. BHARGAVA
     MR. SHINZO NAKANISHI
     Managing Director & CEO
     Director
     MR. AMAL GANGULI
     Director & Managing Executive
     MR. TSUNEO OHASHI Officer

     MR. OSAMU SUZUKI  Director


    Products
     Offers 14 models of cars such as:
     Maruti 800 launched - 1983
     Maruti Omni launched -1984
     Maruti Gypsy launched -1985
     Maruti Zen launched -1990
     Maruti Alto launched -2000
     Maruti Wagon-R launched -2002
     Maruti Versa launched -2003
     Maruti Grand Vitara launched -2004
     Maruti Suzuki Swift launched -2005
     Maruti Zen Estilo launched -2006
     Maruti Suzuki SX4 launched -2007
     Maruti Swift Dzire launched -2008
     Maruti A-Star launched -2008
     Maruti Suzuki Ritz launched -2009
     In spite of all these models, Baleno failed to meet the customer
    expectations.
    Sales & Growth
     The sales figure for the year 1993 reached up to 1,96,820
    vehicles.
     The company reached a total production of one million vehicles in
    March 1994.
     “The first Indian Company to cross this milestone”.
     Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase
    of 13.3% compared to 6,74,924 vehicles sold in 2006-07. This
    includes the company’s exports.
     Their sales in the domestic market during march 2008 is 64,421
    units.
     Maruti has more than 5 million satisfied customers in India and is
    currently having a share of around 54%in the domestic passenger
    car market where most major international automobile
    manufacturers are present.
     Maruti ranked highest in customer satisfaction with after-sales
    service
     its total volume sold in 2008-09 fiscal year to 7,92,167 UNITS.
    NETWORK
     Maruti has a network of 391 sales outlets across 230
    cities all over India.
     The service network covers 1,113 towns and cities,
    bolstered by 2,142 authorized service outlets.
     Maruti ranked highest in customer satisfaction with after-
    sales service.
    True value
    Driving school
    Authorized service station
    Insurance
    Genuine accessories
    3rd largest small car manufacturer in the World
    Industry Profile
     COMPETITORS :

     Tata Motors
     Hyundai
     Ford
     FIAT
     General Motors
     Honda
    Recent Developments
     15-MAY-09
    The company today unveiled the much awaited Ritz.

    05-MAY-09
    The car maker is going to launch Ritz, India's first BS-IV compliant
    passenger on May 15, 2009.

    14-APR-09
    The company unveiled its new Ritz K12M engine at Gurgaon plant.
     The Haryana government, under the leadership of Chief Minister Shri
    Bhupinder Singh Hooda, has allotted 700 acres of land to India's largest car
    manufacturer Maruti Suzuki India Limited (MSIL) for the company's
    proposed Research and Development Complex in Rohtak
    CONTRIBUTION IN ECONOMY
     Maruti Suzuki India has recently announced that
    it expects a sales growth up to 5 percent in the
    2009-2010 fiscal year. The company has
    revealed the target on the back of a strong
    demand in the rural areas as well as foreign
    market.
     Maruti Suzuki India recorded 3.57% rise in its
    total volume sold in 2008-09 fiscal year to
    7,92,167 units, a record sales for Maruti Suzuki
    in India in a fiscal year. Only in March, Maruti
    Suzuki sold 85,669 units, 21.87 % up from year-
    round.
    Thank You

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